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Be Successful NewsIssue No. 294 - May 31, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article RSS vs Email: Its Not An Either-Or Question 3. Article Make Your Business More Profitable 4. Article Regret or Passion? Which Will Yours Be? 6. Subscription Management/Publisher's Notices Sponsor Message PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article RSS vs Email: Its Not An Either - Or Question By Priya Shah If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering. Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988 The report starts out by stating, "It chills our blood when we hear email marketers and publishers blithely state, "I'm thinking about switching over to RSS entirely!" Oh no. Please don't. RSS is worthy of testing, but it's not an email replacement and it never will be." A report in Jupitermedia titled "E-Mail Marketing: Alive and Well" notes, "RSS won't be immediately effective as an alternative to e-mail marketing. (But) for some companies (primarily publishers who cater to a technical audience), it's sensible to press forward with RSS now as a supplement to e-mail marketing." http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/ A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival the marketing reach and immediacy of an email message. Those who've been mourning the death of email marketing don't seem to "get" the fact that RSS hasn't reached the tipping point yet. More people read email than RSS feeds - many more. I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question. I know for a fact that my blogs get read more when I send out an email with a "blog post roundup." I personally prefer email and tend to read those blogs more frequently that use email notification. But the news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened. Email delivery is cited as the #1 email marketing headache. The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. http://www.emailsherpa.com/emailblog.cfm?ID=360 That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns. eMarketer reports that email is still a powerful marketing tool if used well in a new report, "Email Marketing: How to Improve ROI." http://www.emarketer.com/article.aspx?1003369 Some points it notes: Even though both email spam and email delivery are on the rise, end-users are getting used to spam and it's bothering them less than it used to. The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, while roughly 4% use RSS feeds on any sort of basis at all. It suggests that publishers do test RSS, but recommends that they not treat RSS as "shovelware for email content" because it is a new medium. Other disadvantages it notes for RSS publishers is the challenge of metrics. "No deliverability, open rates, hard vs soft bounces. No a/b tests, no usability tests, no offer tests, no recency/frequency tests, and multivariable testing." "The kind of data that marketers and publishers rely on to make business, content, and marketing decisions for email campaigns is almost entirely lacking for RSS at this time," says the report. So if you're wondering what you should publish - a blog or an email newsletter - I suggest you do both. Or at least publish a blog with email notification built in. Remember, your list is still your most valuable asset online. Keep either Email or RSS out of your marketing toolbox and you're losing out on a significant portion of your audience. RSS has other advantages that email does not have - like being able to syndicate your content across the web. It can be a very useful tool for building link popularity - if you do it right. As a marketer you do need to start brushing up on your knowledge of RSS and a good place to start is here. http://ebizwhiz-publishing.com/rss-blogging.htm --------------------------------------------------- It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html ------------------------------------ Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/9810354341/kgs03/ ------------------------------------ AffiliateBootCamp.com Earn a monthly residual commission!! Everything you need to make a whole lot more than 100,000 dollars a year with affiliate programs. http://www.AffiliatebootCamp.com/g.o/kgs03 ------------------------------------ Build Your Own Internet Business With Little To No Money! Learn ALL The Hidden Secrets to building your own Internet empire without the HUGE costs! Simple step-by-step guide shows YOU how to build Internet Profits On A Shoestring Budget! Free details at http://hop.clickbank.net/?kgs03/dyerpitt ------------------------------------ Imagine that you had no limitation... Imagine that you had all the resources, all the money, all the contacts, all the skills and all the time. What one great thing would you dare to dream if you knew you could not fail? http://kgs03.vision2act.hop.clickbank.net Article Make Your Business More Profitable By Bob Leduc More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips. 1. Keep Adding More New Markets Every new market you open captures a new layer of sales ...and makes your business more secure. The more markets you serve the less dependent you are on the sales from any one market. Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to the unique needs of each niche market. 2. Continually Add Something New Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to the list of those you already offer you create 3 new selling opportunities: 1) It attracts new prospects who are not interested your current products and services. 2) It generates activity from existing customers who want to find out about your new product. 3) It enables you to create attractive combination packages of two or more items ...which also produces some bigger sales for you. Tip: Even something as simple as adding something new to your web site creates more selling opportunities for you ...by attracting both new visitors and repeat visitors. 3. Find Some Ways to Generate Publicity Publicity is what you get when somebody else promotes (or you get them to promote) your business. It creates more credibility than advertising - and generates sales without an advertising expense. Look for some ways you can generate some publicity for your business. For example, contact non-competing businesses that serve customers in your market. Offer to publicize their products and services to your customers in exchange for their publicizing your services to their customers. Tip: Don't expect non-paid publicity to replace your paid advertising. Instead, use publicity to supplement your advertising. You control where and when your advertising appears - and what it says. But you cannot control where or when you get publicity ...or how effective it is. 4. Implement a System to Promote Customer Referrals Referrals from customers are easier to sell than cold prospects. And they don't cost you anything. Unfortunately, most customers don't volunteer referrals. You have to ask for them. A simple, passive way to ask for referrals is to use a brief customer survey. Send it to customers by postal mail, email, or post it on your web site. The survey I use only asks 3 questions: 1) What did you like best about our (product or service)? 2) What can we do to improve the value of our (product or service) for you? 3) Who else do you know that wants to (state the benefit provided by your product or service)? The first 2 questions focus your customer's attention on the benefits they got from you. Customers will be more likely to provide referrals at the 3rd question when you have them thinking about the value of those benefits. Tip: Pay attention to the answers you get to the first question. It often generates a response you can use as a testimonial (with your customer's permission). More sales and more profit. If that's what you want from your business, start by following these 4 simple tips. They produce results quickly ...and don't require much of your time or money.
-------------------------------------------------------- Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article Regret or Passion? Which Will Yours Be? By Kathleen Gage I once attended a retreat on how to live with passion and fulfill one's life's work. The facilitator posed the question, "If money was not an issue, yet you had to work full-time, what would you do?" Answering this question was a turning point for me. Now - years later - I am doing much of what came up in my answer. How would you answer this question? Ask yourself, "What am I good at? What do my friends say I am good at? What do I enjoy and feel passionate about? What do I think is important?" The key to your happiness may well be held in the answers. The answers may not provide you with something you would do on a full- time basis, but it is a wonderful way to discover what will make your life more complete. The willingness to acknowledge and act on the answers may well create the opportunity to live with more passion and joy than you ever thought possible. In the answers lie your dreams. They will provide you with a road map of where you can put your energy in order to move closer to a more fulfilling and balanced life. Perhaps for you the answers will be an indication of where you can volunteer your time. Living with passion and joy means we don't have to have a monetary gain for everything we do. Many a career has been launched through the experiences gained from volunteer efforts. Far too many people have dreams they have given up on. We often blame others or outside circumstances for the fact we are not accomplishing all we desire. Granted, there may be some outside circumstances that create real limitations. However, in many cases we may be using imagined limitations as an excuse to not move forward. It can be easier to blame other people and situations as the reason we have not achieved our potential than to walk through the fear of the unknown. Limitations appear in many ways. Experience. Money. Time. Education. You name it, it is bound to be there. One of the greatest limitations is that of the mind. Determine which obstacles are real and which ones are imagined. Which excuses have been used over and over so that you will not have to face the fear of the unknown? Once you identify your real and imagined limitations, you will be able to work with them and move forward. Granted, there is a lot that can dampen our spirits if we allow it. However, there are many opportunities to achieve your dreams if you are willing to step outside of your comfort zone, put effort into your vision and move forward little by little. In order to break through your boundaries you must first realize what they are. Knowing what they are allows you to take action. Look for others who may have had similar roadblocks. Find out what they did to move forward. In their strategy may be your formula for success. Are you secretly wishing you would do something with your life other than what you are doing, but fear holds you back? If you ask most people what their greatest regret is, more times than not they will say it is what they didn't do rather than what they did. One of the greatest gifts we can give to others and ourselves is to unlock the talents we have been blessed with and to have the courage to use them. Ask yourself, "How well do I use my gifts to contribute to the well-being of myself and others?" Will your life be filled with regrets or will it be filled with passion?
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