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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources 
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Be Successful NewsIssue No. 328 - January 31, 2006. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Website Colors That Turn Off Your Customers 3. Article – Strengthen Your Website Content with Online Database Access 4. Article – Self-Definition: The Only Makeover You'll Ever Need 6. Subscription Management/Publisher's Notices Sponsor Message "Imagine What YOU Could Do With Unlimited Access To IGR's Rapidly Growing, Fully Searchable Database of Exclusively Written, Private Label Articles Covering Over 40 (Forty!) of Today's Hottest Niche Topics" Click Here: http://www.infogoround.com/ Article – Website Colors That Turn Off Your Customers By Christie Turley Using too many colors or the wrong combination of colors could alienate or turn off customers completely. Out of any form of non- verbal communication, color is the quickest way to communicate a message and meaning. Many studies have been done on the psychology of color and the subconscious emotions that they create. Studies have shown that color can help improve recall, comprehension, and understanding by 75%. In fact, color accelerates the ability to learn by 20% by keeping readers focused and improving retention. Choose Colors with Care. Marketers spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest amount of return on investment. You may want to hire a professional web designer to help you. Make sure the web designer you hire is not just a programmer, but also a graphic designer and/or marketer. After all, the reason why 99% of all websites fail is because it was created by a technician, rather than a marketing expert. So, What Colors are Best for Your Website? That is hard to say. Again, you may want to hire a professional to help you. However, the following tips will help you understand the underlying meaning behind color so you may be guided to make the right choice. Keep in mind that depending on its value or intensity, one color can give very different emotions. Red - Stimulating. Exciting. Energizing. Appetizing. When you eye sees red, chemical responses in your body cause your blood pressure, pulse rate, and adrenaline to increase. Fire engine red is more energetic than a more traditional burgundy. Pink - Happy. Romantic. Spirited. Youthful. Best used for less expensive and trendy products. Vibrant pinks are common in the cosmetic industry. Bubble gum pink can be considered immature, but fuchsia or magenta are considered more sophisticated. Orange - Friendly. Adventurous. Energizing. Inviting. Of all the colors, orange is the hottest. Similar to red's arousing effect, orange is often associated with bright sunsets or fall foliage. Orange contains the drama of red with the cheeriness of yellow. Neon orange tends to be load and is the most disliked color, but a more tempered vivid orange is highly effective for point-of-purchase graphics and specials. Yellow - Warm. Sunny. Cheerful. Vibrant. Yellow is equivalent to enlightenment and imagination. This color is especially effective for food service industries because of the -association to bananas, custards and lemons. Pale yellow is an excellent choice for point-of-purchase materials (materials at the cash register or reception area) because the eye sees the highly reflective yellow before it notices any other color. Brown - Rich. Sheltering. Durable. Sensible. Brown is an earth tone and is related to the earth's nurturing qualities and stability. Generally speaking, brown provokes a positive response, but the wrong shade could lead to customers relating it to dirty, which could be detrimental for a product in the fashion industry, for example. Brown works well with food products since customers also relate it to root beer, coffee and chocolate. Blue - Cool. Trusting. Serene. Consistent. Similar to the earthy color brown, blue is related to the sky and water, both dependable constants in our lives. Blue is an ideal color for websites, especially e-commerce websites. Many banks and financial institutions use blue in their marketing because it makes customers feel more trusting. Blue also can generate a cold, distant, corporate feeling, the opposite of generating a personal relationship with the customer. Green - Refreshing. Healing. Fresh. Soothing. Green offers the most variety of choices out of all the colors of the rainbow. Green works well for personal hygiene or beauty products because of its soothing and flattering tones. Most people link green to nature; they think of foliage or grass. Mint green is seen as fresh while bright greens are associated with grass. Emerald greens are elegant and deep greens are linked to money and prestige. Green is also combined nicely with many other colors and can also work as a neutral. Purple - Elegant. Sensual. Regal. Mysterious. Purple is seen as sensual and spiritual as it combines the sexuality of red and the sereneness of blue. It is best used with creative products, new products, or cutting edge products. Deep purple is associated with regal sophistication and lavender has a more subtle nostalgic appeal. Neutrals - Classic. Quality. Natural. Timeless. The neutral tones of beige, gray and taupe emulate the psychological message of dependability and timelessness. They are regarded as safe and non- offensive and will not go out-of-date as they are always in style. White - Pure. Bright. Pristine. Simple. While white can signify clean elegance, it can also be considered generic and stark, unless you have stylish graphics to compliment the white. Black – Strong. Classic. Mysterious. Powerful. Black is most closely associated with the night. Black is seen as powerful, dramatic, elegant and expensive. In food packaging, a customer will actually pay more for a gourmet image. Although black is associated with mourning, its positive associations far outweigh its negative. Warning: too much black can be overkill.
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Mike Brescia has developed the ultimate mental conditioning programs that can help anyone wipe out intense fears and enjoy huge successes in all areas of life. FR~EE details==> http://www.1shoppingcart.com/app/aftrack.asp?AFID=84228 Article – Strengthen Your Website Content with Online Database Access By Kevin Sinclair Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consuming. On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also include options to add, edit, delete, print, and even download data directly from the database to the desktop, all enabled with multiple levels of login/password security. While this is not revolutionary, the technical expertise required to build database-driven web pages has been the domain of more sophisticated online publishers who not only owned the back end database outright, but possessed the required expertise to build and maintain such access for their loyal constituents. But that has all changed. A flurry of new, low-cost desktop tools have entered the scene, levelling the playing field for the budget-strapped internet marketer who, until recently, was limited to throwing in a basic "telephone book" style directory in an attempt to bolster his value proposition. Three such tool categories warrant a closer look: Web data extraction tools costing less than $400 enable web content, as "repeating data", to be easily extracted to MS Excel, MS Access, or virtually any SQL database in high volume. This data serves to build, or at least augment the publisher’s new online database. (Ideally, one should first obtain permission from the website owner before scraping large volumes of data). The next challenge is to manipulate the collected data now resident in multiple files, and often in disparate data formats. Though list processing applications have long been available, lower cost tools now offer powerful merge/purge capabilities without the need to import and export files in the process. Some simple routines and the data is ready to upload to the database on the host web server. Finally, the publisher builds the web pages which access the database. Perhaps most exciting is the arrival of a wide variety of desktop code generators, many which are open source, that allow a non-programmer to build customized web pages that rival the database search, display, add, edit, delete and download capabilities previously reserved for the more technical publisher. No longer is the web publisher required to know a single SQL command to accomplish this feat. Amazingly, most of these tools generate pure PHP or PERL code. All that remains is to upload the generated code to the host database and the project is complete. The website now houses a "living, breathing" database, to the extent that the publisher desires to maintain fresh data. One of the more common, and simple applications of database-driven web pages is to build versatile Frequently Asked Questions (FAQ) pages. Questions and answers can be queried by category (e.g. pricing, product) or keyword (e.g. sporting goods), while enriching the users support experience. How can such newfound capabilities be monetized? The possibilities are plenty. Limited datasets can be made freely searchable and viewable for casual visitors, though it's usually wise to request that the user register even if membership is free. The idea is to prime the pump, getting casual users to thirst for more comprehensive database access. Extended and full database access can be reserved only for paid members. Never has a publisher had such power to build data-rich content that can serve to immediately strengthen his unique selling sales proposition. In the old paradigm, he who owned the data held all the power. Today, data is everywhere for the internet entrepreneur. By applying the latest database tools, any website publisher can now cement the most loyal of customer relationships by ensuring that his customer has a reason to keep coming back. Web visitors have a difficult enough time sorting out the perceived sameness of online offerings. For the content builder, there are few better methods to establish and lock in immediate credibility with customers than to implement an easily accessible database that underscores the site's overall content theme. Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article – Self-Definition: The Only Makeover You'll Ever Need By Dr. Idara E. Bassey Maybe it's just me, but the increasing number of reality television shows based on transforming their female participants through plastic surgery has got me concerned. As these hopeful young women stuff, slice, and dye their God-given bodies into a shell of its original packaging, one has to wonder about the "self" that is left behind. Has it been healed by this "transformation?" Are its hopes, dreams and unique quirks gone with the wave of a scalpel? Or even more alarming, what "self" is in charge now? What is its frame of reference? Is it doomed to be no more substantive than what lies on the surface? I have wrestled with the question of whether make-up can ever be truly flattering when the wearer is living a lie. So, by extension, what of the woman trying to create a new life experience by some strategically placed veneers or silicone? The truth of the matter (and the one that brings forth an authentic glow that surgery would be hard pressed to replicate) is to proceed in the world with one's true "self" intact- in all its apparent kookiness and supposed "faults." In letting this self and its accompanying frame of reference take the lead, in time, the optimal ways for us to "show up" in the world- both internally and externally- will be revealed. Now I do not mean to suggest that we withhold surgical correction for those who are born with birth defects, or in a situation where it is otherwise medically necessary. I am speaking to the all-too common trend these days, where one is suddenly seized with an overwhelming urge to look like the celebrity du jour. Would Barbra Streisand be so distinctively Barbra without her nose? Perhaps even she realized on a subconscious level that she would not be going through this life as a shrinking violet (given her status as a creative force to reckon with), and that she needed a nose that was up to the task. Must we all look like J. Lo? How many more Jennifer Anistons do we need? For the deeper and more serious concern is while we are lusting after the assorted body parts of the women that parade across center stage in the media, the task of being distinctively ourselves is left on the cutting room floor. And our true self, far from being defined by our special gifts or our ways of doing and being, would then be at the mercy of what (or who) is "in." Sadly, our newly "transformed" sisters may soon find that they are treating themselves with the same degree of superficiality and lack of regard. I am a realist and I am fully aware of how one's appearance can have an impact on how societal rewards are meted out and how one is treated. However, is there nothing more reassuring (if not sexy) than a woman who knows herself, her truth and lives it boldly, societal dictates be damned? Can someone with the tell-tale "deer in headlights" demeanor of the perpetually Botoxed compete with someone with this type of presence and energy? Can we consider stepping out of the box and proposing a standard of beauty that doesn't change by the end of Fashion Week- perhaps revising it to include a demonstrated comfort in one's skin coupled with fierce self-love? While we race to submit to the latest procedure, it is tempting to believe (once the bandages are off) that the "new and improved" facade that redirects the paparazzi flash bulbs in our direction holds the answer. However, the more subtle, long-term process of knowing yourself and seeing how this knowledge informs and shapes our life experience, is something no surgeon, no matter how skilled, can facilitate.
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