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Be Successful NewsIssue No. 285 - March 30, 2005. What's In This Issue 1. Article – How To Get More Visitors To Your Web Site 3. Article – 6 Things to Increase Your Affiliate Income 4. Article – The Difference Between Knowing and Changing 6. Subscription Management/Publisher's Notices Sponsor Message Profit from the Music Industry with MusicForte! MusicForte is an unprecedented online program that is fast becoming the World’s Foremost Community for Music, Education and Business! MusicForte has true mass appeal in ways that we have never seen online before. Even if your interests are not entirely geared towards music, we know you'll be amazed by the home business opportunity where our compensation plan is second to none. Join us now and get started on your way to earning big with MusicForte: http://www.musicforte.com/affiliate/kgs03 Article – How To Get More Visitors To Your Web Site By Charlie Cook When you were five or ten years old you may have played the game of hide and seek where the object was to avoid being found. The longer you could stay hidden and the harder it was to be discovered the better. As a business owner or someone responsible for marketing a business you want to do the opposite. Instead of remaining hidden from view, you want to make it as easy as possible for members of your target market to find you again and again. You may have a PhD, worked for big name clients, provide outstanding service or have a new ground breaking product but if people can't find you it is tough to build revenue. What you want is to be found so prospects contact you and you can convert them to client status. What happens when someone is looking for a new product or service? More and more customers and consumers use the internet to search for the goods and services they need, to the point that 'google' has become a verb. They may also use the search engines provided by Yahoo, AOL and MSN. A prospect types in a set of keywords, your name or your company name into a search engine, with Google being used by far the most frequently. Can they find your website? Go to www.Google.com and try the following three tests: 1. If a prospect hasn't heard of your company they won't be searching for your firm by name. Instead they will be searching using keywords that describe the problem they want solved or the type of information they are looking for. If they are looking for ways to motivate employees, that's what they will type in the search box. If they are looking for adventure vacation ideas for Costa Rica, they'll enter that in the search box. My prospects might enter, 'attract more clients', 'marketing coach', 'web marketing plan' or 'web lead generation’ in Google. When they do, they'll find my site at the top or at least in the first 10-15 listings. Type the problem you solve or the solutions you offer into Google's search box. Is your site listed at or near the top of the listings? Is it even in the top 100? 2. Type your own name in the search box. Does your web site come up at the top of the page or in the first 20 listings? 3. Type your name and/or your company name in the search box, for example, "Charlie Cook" or "Marketing For Success". Did Google find your site in or near the top spot? If you aren't happy with the results of these tests, your website needs work. How to Avoid Playing Hide and Seek With Your Business A Smart Domain Name Choose a domain name that is simple and obvious or simple and memorable. If your company is called Bollard and Jones Realty (or whatever) try to obtain bollardandjones.com as your domain name. That way, a prospect who knows your company name can type it into their browser and easily find your site. The simple and memorable strategy is to use your domain name to describe what you do. Once prospects have found your site through a search engine, typing in the domain name will reinforce the ways you can help them. For example www.marketingforsuccess.com or www.printondemand.com. Keywords That Work While they are many ways to improve your use of keywords on your web pages, you can boost your ranking in the search engines simply by using your keywords in your page title tag, your metatags and 4 to 6 times in the text on your page. Make sure to use them in normal, well-written sentences. Flash and Splash When you submit your site to the search engines, they are looking for text. Pages full of pictures or with just your company logo (splash pages) or mini-movies (flash animations) may look pretty but they won't help the search engines judge what your site is about. In addition, research shows that 90% of visitors find these entrance Flash and Splash pages annoying. Rather than move further into your site, most visitors will leave. Avoid home pages full of pictures, movies or with minimal text. They may look nice, but they won't help people find you. Build Links One of the best ways to boost your site's rankings and thus get more visitors is to get other sites to add links from their site to yours. An extremely effective way to do this is to write articles and distribute them to sites visited by your target market. Most site managers and 'webmasters' are hungry for relevant content. Provide these sites content they want and they'll be happy to use it and link back to your site. Stay in Touch Offer an incentive to get site visitors to give you their contact information, and join your e-mail list. You can also follow up with a call or a mailing. Once a prospect has been to your web site, you want to regularly remind them of the problems you solve and the services you provide. Don't let your prospects forget you when they are ready to make a purchase. Avoid playing hide and seek with your target market. Help more people find you and you'll grow your business. Tune up your web marketing strategy and your web site and you'll have more site visitors, more prospects and more business.
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Everything you need to make a whole lot more than 100,000 dollars a year with affiliate programs. http://www.AffiliatebootCamp.com/g.o/kgs03 Article – 6 Things to Increase Your Affiliate Income By Nell Taliercio So you've signed up for affiliate programs, posted links around the net but you're still only making pocket change? Wonder what others are doing that you aren't? Below you will find 6 things that every affiliate marketer needs to increase their income. #1 - Your own Website: Build a website to promote the product. Make sure it has its own paid for domain name (yourproduct.com), not a free site like (yourproduct.othersitename.com). If you don't know how to build a website there are lots of places that offer simple site builders or you could choose to have someone build a site for you. #2 - Write reviews: You need to know your product and preferable use it yourself so that you can write honest reviews about it. What better way to promote a product and get people to believe it's great than to say you use it too? Post these reviews on your website, in your newsletters, articles and any other site you visit that gives you an opportunity to do so. #3 - Use a Blog: I recommend that you get a Blog and link back and forth to your website. This will allow you to create discussions on the blog about the product you are selling and list any updates to your regular website. Active Blogs are indexed quicker by many search engines than are new sites, and after the blog is indexed, the pages you have linked to the blog will also get indexed. #4 - Write Articles: One of the best ways to become an expert on your product is to write articles on the Internet and include a link to your website in the resource box. There is a plethora of places to submit articles and the more you write, the more people will trust what you are saying. You get more exposure, more people coming to your website; more click thorough of your affiliate link to purchase the product thus making you more money. #5 - Put your links in your signature lines: Never allow a sale to pass you by! If you are a member of even one forum, you need to have your affiliate link in your signature line. It's free advertisement and you never know who will see it and click through to check out your product. #6 - Use Links instead of banners or buttons: Due to the overwhelming amount of pop-ups and flashy text that we get each time we visit a website, people have learned to block out these as well as banners and buttons. It's much more professional looking and effective to have a text link with a few lines about the product. If you are serious about increasing your affiliate income I suggest you at least do some further research on the things I have listed. If you choose to use these suggestions and take the time to do them correctly, I believe you will see an increase in your income. -------------------------------------------------- Sponsor Message Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/9810354341/kgs03/ Article – The Difference Between Knowing and Changing By Catherine Franz There are seven stages of evolution human beings use to change. By understanding what these stages are and where you stand in the process will allow you to move through change with ease and grace. Stage 1: You realize you want to change. There are two ways of going through life. One is choosing to change and move with the evolutionary process of life and the other is to sit in a place of denial that change isn't something you need nor want. Awareness is the key to any type of change but you also need to want to change yet also with the understanding that you are perfect where you are now. Wanting to change does not mean you are inferior, in fact, it means the exact opposite. Stage 2: Know you can and do make a difference in whatever you do. And also be aware of those differences. No matter what you touch or do during the day, even if it’s in repetition, you are making a difference in your life, in others, and in the world. Even if it’s just a simple touch of a flower. Love the fact that you exist. Honor the difference you make every day in every way. Stage 3: Understand that forward movement takes action. Not necessarily perfect action. And it isn't about just using conscious intellect. Your passions, your dreams, take discipline, dedication, decisions, and determined action. Even if that action is the smallest of small. Stage 4: Acknowledge that you are continually ‘being’ and that life is a building block of choices and experiences. Living a life in awareness that this moment can never be built without the previous moment is a powerful enlightenment. Visioning your dream is fine yet it always takes one step building on another to get there. To save it does begin with a penny. If you wait until you have a dollar and never save the pennies you are chasing the rainbow. Stage 5: Know that you are more than ‘yourself’ with the understanding that self-ful is not selfish. There are times to be selfish and times to be self-ful and there are times it is best not to be either. Acknowledge the needs of others but not before yourself. If you don't take care of you, then you will not be here to take care of anyone else. But don't do at the expense of others. Stage 6: Express yourself from the inside out. Society requires that we create masks. Masks protect us from being vulnerable. Yet, there is a balance between the two. You can still wear the mask and express yourself from the inside out. Discernment is important to know when and how the two dance with each other. Define the masks you wear. This way you know whether you want to fox trot, two step, or dance slow. Stage 7: See your value in life. What you have gained not lost from your life experiences. What the world has gained through you and by you. Confidence comes from knowing you do make a difference. You contribute large and small in all that you do and all that you are. Value your life and others will too. --------------------------------------------------- Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. 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