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Article – What Distinguishes You From Your Competitors

By Catherine Franz

U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole.?"

Even after going through the regular method of finding out what was unique about several of my products and services, I still found it difficult to name them. Because of this I developed a list of 50 questions to help me in easy to answer format.

Always compare apples to apples -- at least as closely as possible. Open your mind to the fact that somewhere there is a similar -- guaranteed. Find the similar, or as closely related to, competitor!/s product/service. Sit down with their product or service material and review it line by line. Look for an apple with the same target market.

Narrow down to one. If a service, chose a successful service provider, higher revenue generation, with the same target market.

Here are the 50 questions. Allow product and service to mean the same for simplicity sake.

1. Make a list of their product benefits?

2. What are the benefits your product offers?

3. Identify the features they have that you don't have?

4. Identify the features that you have? Compare.

5. What features are better in their product.

6. What features are better in yours?

7. Why are they better (from a buyers perspective)?

8. What is their price?

9. What is your price?

10. Why is your price different?

11. What emotional needs/desires does your product meet?

12. What physical needs/desires does your product meet?

13. Does your product sell better at different times of the year? And if so, why?

14. Are any of your competitors local? If so, where are they?

15. What is the size of your competitor!/s business?

16. Where is this competitor marketing? Find their ads, always keep them in your file.

17. What age and gender are they marketing to? Is the same as yours?

18. What income level are they marketing to? What are you marketing to?

19. What type of customer care do they offer? Research and find out.

20. What type of customer care are you going to offer? What!/s different about your customer care or how can it be?

21. Do you offer a special type of advice that they don't? If so, what?

22. If you offer confidentiality, in what ways do you offer this?

23. How is your confidentiality different than your competitors? Or is it the same?

24. How fast does your competitor fulfill orders?

25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?

26. How fast do they answer questions? Submit one and find out.

27. Do they offer a range of payment methods or are they limited? What will be yours?

28. What is their customer service policy? Write yours and know the difference.

29. How many ways can people contact them?

30. What are their "availability" hours?

31. Do they offer product discounts? What are their break points?

32. How do they ship? Is it fr*ee or discounted in some way?

33. Do they offer value-added incentives? This could be in the form of complimentary documentation or time, newsletters, or other items. What can you offer that is better?

34. Do they offer gifts? Are they special or common? What do customers have to purchase to get them?

35. Create a list of unique, customer valued gifts, that you might use make theirs eat dust?

36. What special skills do their employees offer? What are yours?

37. Do their staff have some special type of training? Do you or can you get?

38. What makes you excited about selling this product?

39. How long have they been in business? Where are they on the product maturity line? Where are you?

40. If you haven't been in business as long, can you explain your quick success?

41. What do customers say about them? What do yours say? Similar is good but unique statements help more.

42. What statistics do you have on your product that you can use to show your uniqueness?

43. Do they have any celebrity endorsements? You can you get that is already known by your customers?

44. How many ways does the product change people life styles or mindset?

45. How long does their product last by the customer? And yours?

46. Where is the product in the trend line with customers?

47. How frequently does your competitor introduce something new in order to stay on the cutting edge? And you?

48. How fast can they get their product to their customers? Can you do better?

49. Were they the first in developing this product? How long ago was that? Do you have newness as an advantage?

50. Location can be a key. Where is your office or distribution house located? Can you create more than one location? Do they have other locations?

Everyone wants to eat at restaurants that have the most cars outside? They trust that if other people are eating there, they have to have good food. What can you do to have the most cars in your parking lot?

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Catherine Franz, multibusiness owner, previous CPA, veteran entrepreneur, speaker, marketing expert, author: http://www.AbundanceCenter.com

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Article – Designing A Website That Sells

By Sandi Clements

Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a sales lot that had totalled automobiles on the front lot? I wouldn’t and neither would you. Your website is your grocery store; your car lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional. Your site is a direct reflection of your product and that is why that having a well designed website can make or break your sales.

The first thing to keep in mind when designing your website, is “surfability”. Take a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out of immediately? Why? Take notes and do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all the information on your site is relevant to your product. Make the buyer think that they need your product to solve their problem.

Your main page serves a very specific purpose. It should be an avenue by which the customer can shop your site. It should be easy to view and load very quickly. This is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily viewable by the reader that will navigate them to where they want to be.

Tables are often a great choice when deciding on a way to design the main page of your site. Your main page should load very quickly, chances are if it takes the page more than ten seconds to load even on a 56k modem, the customer will click away to save time, hoping to find the information or product elsewhere. To increase the loading speed of your main page you should avoid large graphics or excessive graphics. To many banners or special effects can cause a page to load slowly as well.

To make your web site more appealing to the eyes, you should stick to mild colors. If your site is a content site where the user will be doing a lot of reading, it is best to stick to black and white. Color can be added when using tables, as a way to brighten up the page, but remember to keep the overall look of the page professional and appealing to the audience that will be visiting most often.

Since screen resolutions vary among monitors, it is a good idea to set the pixels to a standard 800x600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes. You should remember that a lot of Internet users will not use the same browser as you, and therefore you should be sure that your site looks as good on other browsers as it does your own. You can do this by downloading several browsers through which to look at your page.

Be aware of the fact that the overall look of your website is a way to make money. The appearance of the site, if designed properly, can be an excellent marketing strategy for your product or service.

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Article – Unleash Your Natural Genius

By Dr Jill Ammon-Wexler, Executive Advisor

In just the past few years scientists have thrown out most of the previous assumptions about how our brains work. Psychology, education and neuro-medicine are being *revolutionized* in our lifetime. Here's a sample:

Our brain gets weaker as we age. Right?
Wrong. There is now hard scientific evidence you can physically build your brain right up to very advanced old age. And there is also evidence that doing so will help offset Alzheimer’s Disease (AD), should you suffer from it.

We are born with a certain number of neurons, and that determines our intelligence. Right?
Wrong. We now know that there are several kinds of intelligence: your IQ, your EQ, your HQ -- and who knows what else is waiting to be discovered?

Your IQ indicates how smart you are. Right?
Wrong. IQ is the most “physically limited” part of your intelligence. Your IQ thinking process just creates simple dedicated neural tracks. It is your 2+2=4 thinking. IQ operates a lot like a train going straight down the tracks. It’s not very creative, but it does get you to your goal.

Thinking Beyond IQ

EQ, or emotional intelligence, is now known to be a much better indicator of real life intelligence. While IQ creates simple straight-line neural tracts, EQ creates complex networks consisting of thousands of communicating neurons.

With EQ, we’re talking about your more complex, flexible, and creative brain power. EQ intelligence is built using trial and error, like the way you learned how to ride a bicycle.

Each time you got on your bike, it was a bit easier to balance. Right? That’s because you used, and thereby strengthened, the EQ neural network created to balance your bike. Interestingly, that is why certain unique physical exercise schemes, many of them ancient, actually build your mindpower.

It's such complex networks that mark the difference between an average brain, and the brain of a genius. And the great thing about EQ is this: Just like bodybuilders build muscle, you can build your EQ. http://www.quantum-self.com/smash_your_limits.htm

Your Amazing HQ

Now to what I call HQ -– your amazing Higher Thinking. This is where what Einstein taught us about the elastic nature of reality actually manifests in your brain. Something truly amazing happens when you think with your HQ.

Take a moment and glance down at your desk and locate an object -– say your coffee cup. You found the cup easily, right? (Unless it was lost beneath a mass of papers you had to shuffle). So what part of your intelligence did you use to find that cup?

Your IQ thinking would be of no help, since this find the cup task is a unique and unknown challenge –- one for which there are no pre-established IQ neural tracts.

How about your EQ thought process? Well, if you make a habit of always placing your cup in precisely the same place, EQ might work somewhat. But the truth is this: When faced with such a unique find the cup challenge, your brain switches to your HQ (higher intelligence).

And your HQ thinks in a totally unique, whole brain fashion. It does not use set neural tracts (like IQ), or even complex neural networks (like EQ). HQ is literally your higher brain. It lights up your entire higher thinking center (your cortex) to find that lowly coffee cup.

And when your brain does locate the cup, an amazing event occurs: All of the neurons used to find the cup begin to physically vibrate at exactly the same rate –- even though they are not even physically connected!

Furthermore: If you now look down to find a pen on your desk, the same thing occurs. But this time, the actual frequency (the rate of vibration) of your whole-brain vibration will be slightly different.

HQ creates awesome vibratory brain states like the *ah ha* experience of having a spontaneous insight. It is at the heart of powerful quantum leaps into higher states of reality. And it is also a powerful source of instantaneous and lasting personal transformation.

Accessing your Higher Intelligence

So if you are seeking personal development -– you’ll want to develop your HQ. But here's the challenge: The major “gateway” into your HQ is your EQ -– your emotional intelligence. In terms of brain physics, this means to operate optimally your HQ must have access to slower brainwaves to get through the HQ door.

If your brain is locked into the faster (beta) brainwaves, HQ simply won’t kick in. That’s why you can’t find your car keys when you’re in a hurry (high beta brainwaves). And that’s also why you can't get clear about a problem when you are stressed (stress causes very high beta brainwaves).

----------------------------------------------------
Dr Jill Ammon-Wexler is a pioneer brain/mind researcher. And was one of the first to introduce brainwave training to the corporate world. She now develops unique “live” brainwave trainings for the web’s first complete brain gym – the Quantum Brain Gym ==>> http://www.quantumbraingym.com

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