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Be Successful NewsIssue No. 358 - August 29, 2006. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Using Third Party Credibility 3. Article – Starting a Home Business? Have You Answered the Five W's? 4. Article – 4 Tips to Staying Motivated in the Midst of Failure 6. Subscription Management/Publisher's Notices Sponsor Message Give Me 3 Hours, And I'll Arm You With The 21 Top Secret Mind-Motivators (tm) To Instantly (and Ethically) Persuade Prospects to Buy NOW and Keep Influencing Customers to Keep Buying FOREVER...No Matter What Business You're In! ==> Click here: http://www.mindmotivators.com/ Article – Using Third Party Credibility By Kevin Sinclair It's no secret that the best form of advertising is word of mouth. Always has been and always will be. Even in today’s information age, where it's nearly impossible to shield ourselves from the daily blaze of information coming at us through various media channels. Mass marketing communication has pervaded pretty much all areas of our lives, but still it lacks the power of good old word of mouth. The direct selling and network marketing industries were built upon this foundation and both are thriving these days. One of the reasons for this is that as we are bombarded with mass communication messages, the value of a more personal message from a trusted source increases. Traditional companies are starting to pick up on this and are trying to implement programs to stimulate word of mouth by their existing customers. For many companies this transition proves to be slightly more difficult than they anticipated - hardly a surprise to those that have been successful in that area. The approach to using good word of mouth advertising differs very much from regular advertising. Even though there are many differences between regular marketing and word of mouth, there are also some important similarities. One of them is the power of the use of a third party. Of course it's nice if you say how great your company is and how wonderful your products and services are. But that's kind of like your mother saying you're such a nice person. It's not that it's not true. It's just that the source isn't considered to be very objective. A third party is. It doesn't necessarily mean that the third party is completely objective but at least it's considered to be at least more objective than your mother, or your company, or you. In everything we do, we seem to have a natural tendency to follow the people around us or people we look up to. Since the latter aren't always present we usually reside to the people around us. Another tendency most people have is to distrust the seller or at least question the truthfulness of what they're saying. These two tendencies combined lead to a situation where almost all our purchases are driven largely by what the people around us say and think about certain products and services. When the selling party advises you on a certain purchase he or she usually has an interest in making a sale and therefore may not be completely objective. When a neighbor gives you advice, you don't worry about this and therefore you find it easier to trust him. Your neighbor just served as a third party. We generally tend to like testimonials better than commercials, probably because they don't involve hard selling, or at least not to the same extent. The impact of a good testimonial is a lot bigger than that of an advertisement. Especially when it is delivered by someone we know and respect. So the point is to find a third party that can endorse you or refer people to you - preferably someone that has credibility. This point is well understood by many network marketing companies. After decades of aggressive growth this industry still deals with something of a credibility issue. Of course to anyone that has done their due diligence, the validity and opportunity of network marketing should be crystal clear. Unfortunately for many individuals in the industry, most prospects haven't done their due diligence and wouldn't even know where to begin. That's where the importance of third party credibility comes in. Some network marketing companies have earned endorsements from people that are widely recognized as successful and are using their influence to boost company growth. They know how people will react to an endorsement by a world famous millionaire or even billionaire; "If successful people like that say it's OK, it probably is...” This phenomenon can be seen in every business, in every country and in every city. The opinions of the movers and shakers in any area just seem to have more effect on people. The point is whether you're in network marketing or in a traditional business, using third party credibility can greatly improve your results. Unfortunately very few people seem to actively use this strategy. If you are in business for yourself you can at least see if you can take advantage of this. Get some testimonials from your existing customers, especially from those customers that seem to have some influence in the community. Try to find out what kind of person would be good match for your prospective customers. Determine some characteristics and then search your existing customer base to see if you can find any people meeting these criteria. If you do, simply contact them and ask them if they would help you out by sharing their story. In most cases you won't have to compensate them for this, but it wouldn't hurt if you did a little extra to make it worth their while. After all, you're asking them to help you out. If you can't find a suitable candidate amongst your existing customers, try the rest of your network. Perhaps you can find some people there that aren't buying from you yet, but would be happy to become your customer and endorse you. In this case you would probably have to do a little more in the form of compensation to sway them. Perhaps you could throw in a discount or provide a part or all of your service free of charge. Yes, this will cost you some money, but it's probably a lot cheaper than running an ad in the local newspaper. And it will probably generate a lot more business for you. Discover the fortune that lies hidden in the massive stockpile of public domain works – all yours for the taking (yes it's 100% legal and free in almost any country but nearly nobody knows about it). 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Just Created Check out =====> http://www.instantsalesletters.com/ ------------------------------------ In just 3 minutes and with 3 simple steps, you could change the way your business and life work. Whether you're looking for more capital, more customers or more profits, your chances of success will be increased thousands of times if you read the material that many of the web's successful marketers have read. You owe it to yourself to read the "PowerPause" before doing anything else. Click here: http://www.surefiremarketing.com/powerpause/ ------------------------------------ It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html Article – Starting a Home Business? Have You Answered the Five W's? By Kevin Sinclair Starting a home business has been one of the biggest growth industries in the last decade. There are thousands of new business owners entering the online arena everyday. No matter what type of business product or service you choose to participate in, there is one and only one starting point. The only place to be starting your new home business is, in your mind, more importantly your mindset. It is imperative for you to know the Who, What, Where, When and Why's when considering starting up a home based business. No matter what type of venture you may choose, if you cannot answer the five W's you will greatly hinder your chances of success dramatically. Let's take a look at the five W's individually. WHO. Who are you doing this for? Is it for personal gain and notoriety, family obligations or maybe to help a friend in need. If you do not clearly know and understand who you are doing this for, you will have a very difficult time maintaining the motivation to achieve the level of success you desire. WHAT. Do you clearly know what is you that want to achieve? Is it to attain financial independence? Contributing to your retirement plans? Is it to put a down payment on a new house? Do you want to be able to quit your job, or do you just want to be able to purchase those big ticket items you have always yearned for? It is crucial to know exactly what it is you wish to achieve. You have to be able to close your eyes and picture in your mind, down to the finest detail, what your life would be like once you achieve success. If you don't truly know what it is that you want, it is almost guaranteed that you are not going to get it. Achieving success comes from knowing precisely what it is you want. Then next step is to set goals that are specific, measurable, attainable, realistic and time based, better known as S.M.A.R.T. goals. To learn more about goal setting just do a quick search on your favorite search engine, there is a great deal of information available. WHERE. Research is the key here. There are countless ways and places to set up a home business on the internet. What is most important here is to keep a level head and an open mind while doing your research to determine your chosen field. Sales pages are finely tuned to trigger impulses and emotions to get you to buy now, this very second. Fight those urges to click that order button, step away from your computer for a moment if you have to. Take the time to actually study what is being offered. How much is it going to cost you? Is it a one off, monthly or yearly cost? What is the actual product or service that you are receiving, and is there something else out there that may better serve your needs? It is highly recommended that you never hit the order button on your first visit. Take a look around and do some comparison shopping, or window shopping if you will. If the original offer was the best you can always return and purchase at a later time. A quick example. Let's say you find that perfect ebook with resale rights and you just have to have it, and the cost is $97.00. Try this out first. Type the ebook's title into your favorite search engine. You may be pleasantly surprised to find the exact same title for as little as $5.00 maybe even less with the same resale rights. Remember that the first offer you see may not always be the best in value for your dollar. The internet is extremely competitive. WHEN. Knowing when to launch your business is where many marketers fall short. Ensure that your business is completely ready to go. Test everything before your launch. Check your webpages for loading time, grammar and spelling. Do all the pages and links work properly? Test your newsletter. Does your autoresponder send the messages when they are supposed to go out? Are the messages formatted correctly? Do those links work? Is the payment and delivery system perfect? When setting up your business try to keep your mindset as if you were the customer. Would you purchase this product or service? Would you subscribe to this newsletter? Is there value being offered? What makes this product or service stand out from the rest? Until you can answer these questions with conclusive statements, you are not ready to launch. Always keep in your mind, your name and reputation are always at stake. Online purchasers have very little tolerance when things go wrong. Studies have shown that you usually have thirty seconds or less to grab your visitors attention. If there is nothing of great value, your potential customer will simply move on and probably never come back. Be completely ready when launch time comes. On the internet first impressions are paramount. WHY. One of the most important questions to ask. Why am I building this business? Why will my customers buy from me? Why is this the best product? Why did I choose this web hosting company? Being able to answer any and every possible question about your business will give you the knowledge and the tools to build your website as well as your compelling sales pages to perfection. Asking yourself why will clearly give you the right answers to provide your future subscribers and customers before they need to ask. Keeping the five W's in your mind throughout the planning, preparation, testing and launch phases of your business will provide you with the greatest chances for success. You owe it to yourself and to your potential subscribers and customers. Your mindset is what is going to make or break your business, after all everything starts with an idea. Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article – 4 Tips to Staying Motivated in the Midst of Failure By Kevin Sinclair Most successful people have failed miserably. That's right. At one time or another they have flopped, fell short, missed the mark, struck out and goofed up royally. However, the difference between these people and the rest of the world is that when they failed, they made a choice to use the experience to better themselves... to become stronger. Are you determined to reach your goal? Do you really believe you can achieve what you set out to accomplish? With determination and belief, you too can make the same choice to turn a failed situation into a winning one. How? By choosing to adapt a positive perspective and engage in edifying self-talk. Here are four opportunities to stay motivated in the midst of failure: "The Only Direction is UP” or “It Can't Get Any Worse" Feel like you've hit rock bottom? Don't beat up on yourself too badly. To experience disappointment, heartbreak, embarrassment and/or self-doubt is to be human. However, to wallow in this state for too long is downright destructive. Tell yourself that it doesn't get much worse than this point of failure and let yourself know that the only place left to go is "upward." Use the failure as motivation to start climbing back up. When you do this, you will see that instead of running from failure you will look it in the eye and overcome it. "I Have a Chance to Do Better Next Time" As long as you're breathing, there's always room for improvement. Choose to use your failure as motivation to do better the next time around. When you remember your goal and envision reaching it, you will be super-charged to find ways to develop yourself. For example, if you need to do better in school, make (and follow) a consistent study schedule. If you are intent on a promotion at work, take classes to increase your skill-set. No matter what the failed task consists of, you can use it to motivate yourself to get more done. "Hmmm, I May Need to Change Direction" Does it seem like you've come to a roadblock? Then the solution may just be detouring and moving toward your goal in a different way. When something does not work out as planned, you need to re-evaluate the route you are taking. So review the situation, re-group and get on a track "around" that roadblock. The track may be a different one, but it may also be a more successful one. "This is Not the End of the Line" Know this: everyone fails from time to time but failure is not the end of the line unless you allow it to be. You blundered, you tried, you failed and it hurts. Allow yourself time to grieve it but then let it go so that you can get back to the business of reaching your intended goal. Your goal IS your motivation. Remind yourself that the only positive option is to seek ways to turn the situation around. Then tell yourself that in the morning, you will begin again! Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. For more information: http://www.ksinclair.com/2bucks.htm ------------------------------------ Make Big Checks in affiliate marketing. At www.Supremeaffiliate.com we only list high commission affiliate programs that range from thirty to one thousand in commissions. 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