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Be Successful NewsIssue No. 336 - March 28, 2006. The Complete Site Build It! Reference Center... What's In This Issue 1. Article 11 Practical Uses for RSS in Business 3. Article What's The Best Way To Increase Traffic To Your Web Site? 4. Article Learn To Love Growth And Change And You Will Be A Success 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article 11 Practical Uses for RSS in Business By Kevin Sinclair Are you wondering what you can use RSS for right now? Here are some practical examples of RSS at work. Use Your Own Content Almost ANY web based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly. News Headlines Typically, the main use of RSS is to present headlines and a short introduction to "newsy" stories. Create an RSS feed on your site featuring your company press releases, site updates, etc. Upcoming Events RSS is a great way to let people know of events and activities that may be happening soon. It's easy to turn an "events" page into an RSS feed. Thoughts/Commentary You've probably heard of the term "blog" or "weblog". It's a page that displays (in chronological order) a series of writings on whatever the author wants to write about. While a normal blog also allows others to add their comments to yours, you don't have to offer that functionality. Set up a page where you regularly add your thoughts on all sorts of issues - or just one issue - with the most recent post at the top of the page. Include these items in an RSS feed, and you've got a whole new audience for your pearls of wisdom. Articles Share your knowledge. This is a more "formal" type of writing, where you write a series of articles on a specific topic. Add a new article on that topic every week or so. Set up several topics and you've got several new RSS feeds to attract even more interest in what you know. Don't forget to include a resource box in the article which allows others to reproduce your article on their site, with an obvious link back to you. New Products Got an online store with new inventory added regularly? Add details about your newly added items to an RSS feed to let people know what's just come in. Weekly/Monthly Specials Do you regularly make special offers on different products in your inventory? Again, RSS is a great way to tell people what's on special this week... or this month. Newsletters If you regularly produce an email newsletter, then consider converting it to RSS format as well as continuing to email it. After all, your newsletters ARE also shown on your web site... aren't they? New Links If you have a links directory, considering creating an RSS feed of the new links added to your directory in the last week or so. If you have a category structure within that directory, with links added often, you can create a feed for each category. New Members Do you run a public membership site? Recently joined members could be listed in an RSS feed with links direct to their profiles. What a great way to welcome new members! Ticker RSS Feeds Do you have timely information, e.g. important stock figures, to communicate to your customers? Automate the process with software and RSS can feed new critical information on an hourly basis (or more frequently if needed). Note: Aim to have up to 15-20 items in each feed if possible. You can have more items if you want. Just remember that most feed reading software will NOT display all the items. Many may only show the first 5 or 10. Once you've got your feed going... remember to submit your feed URLs to the various RSS Feed Directories. Using Content From OTHER Web Sites If a site offers an RSS feed for people to subscribe to, you can possibly use that feed on your site. Just check the terms and conditions on the site FIRST to see if you can reproduce the feed. If in doubt - send an email or phone them to ask permission. What you are aiming for is to build many extra pages of useful content on topics of value to your visitors. Don't worry that the links in the feed take people off site (make that happen in a new window). The content is what is needed for search engines and people to devour! Discover the Amazing Formula that has Made More Millionaires Than Any Other System. Revealed At Last The Secret Success & Wealth Formula. Learn How To Boost Your Level of Personal & Financial Achievement. 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That's a fact. And every day you're not building your online info-business you're throwing profits away. To start profiting today, click here now. http://www.ksinclair.com/infoproducts/ Article What's The Best Way To Increase Traffic To Your Web Site? By Charlie Cook You built a web site to create a surge of inquiries and new business, but hardly anyone even drifts by, much less stays to learn about your company. Given the time and money you've spent, you're frustrated that your web site hasn't turned into a pr0fit center overnight, and you're inclined to dismiss its revenue-generating potential. Don't! There are three excellent ways to bring people to your web site. 1. The Best Way to Attract Visitors Unquestionably the best way to channel a flood of visitors to your web site is to get it listed at the top of every search engine. If prospects can find your web site in the first ten spots on Google, Yahoo and MSN, you'll get plenty of visitors. Even a listing within the top twenty will bring in a steady stream. You know that search engine position depends on keywords and the way they are used on your site. Search engines look at the frequency of use on your page and number of links to relevant pages. If you've ever worked with the site code yourself to try to get to a top position in the search engines, you know that it is not obvious how to succeed at this. The experts (and many who claim to be search engine specialists are not expert) charge $12,000 to $30,000 and up annually, per site, to achieve and maintain top search engine positions. Thanks to top placements for several keywords, my site attracts over 35,000 unique visitors each month. You or someone in your firm can achieve this, too. Don't have the time to do your own search engine positioning or a budget of $12 to 30 thousand dollars for the task? Write me and I'll refer you to a reputable firm that can help you. 2. The 2nd Best Way to Attract Web Site Visitors Top search engine positions make a big difference, but if you don't want to invest the time or m0ney to put your site at the top of the search engines, there is a virtually no-cost technique you can use to bring in qualified prospects. Thousands of online ezines and newsletters are hungry for content, and your prospects are always looking for ideas that will improve their businesses or their lives. Write short articles with ideas and information that your target market can use, send it to the ezines, and links from those back to your site will bring hundreds or thousands of prospects right to your 'door'. One article I sent out last December, 'What Santa Knows About Marketing' was picked up by over a thousand ezines, newsletters and web sites, and is still listed ten months later. 3. The 3rd Best Way to Attract Web Site Visitors I love Google Ads and you should, too. They are simple to set up, you pay only when people c.lick on your ads, and you can set daily budget limits. They look like the easiest way to attract qualified leads to your web site. Why aren't they the number one way to attract web site visitors? Because making Google Ads profitable is more complex than it first appears. Have you tried Google Ads? What were your results? Lots of companies use Google Ads, but few can justify the cost based on the s.ales generated. It turns out that to make your Google Ads pay for themselves, you need to pay careful attention to keyword selection, the wording of your ad, and the layout, wording, and links on the page that people are sent to from the ad. Given the challenge and the cost associated with search engine positioning, and depending on your particular product or service, Google Ads may be the best way to attract visitors. Use the approach outlined above to put them to work for your business. ------------------------------------- Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article Learn To Love Growth And Change And You Will Be A Success By Edward W. Smith Do you want to be even more successful? Learn to love learning and growth. The more effort you put into improving your skills, the bigger the payoff you will get. Realize that things will be hard at first, but the rewards will be worth it. Many of us have to be reminded that almost everything worthwhile in our lives is hard at first. Learning to walk was hard at first, but gradually we learned and now it is effortless. The same holds true for our more advanced skills such as, sports, music, art, etc. We forget these past struggles to learn and take them for granted now. When most people begin to try something for the first time, it usually doesn't turn out particularly well. It doesn't mean we are bad, or stupid, or anything like that, it just means that most things of any complexity take awhile to learn. Given this, the surprising thing is how most people react when they begin to learn a new skill and it does not go well. Most people at that point feel such things as surprise, anger, frustration, and so on. We forget that the expression "beginners luck" means that doing something well at first is a fluke. We forget it isn't supposed to be easy; it is almost against the laws of nature for something to be good at first. So what is a more positive way to handle the difficulties we will encounter when we are learning something new? We should take the attitude that we are supposed to fail at first, that is the way the system works. We should look for a way to find fascination with the process, and build enjoyment of the ups and downs into the process. We need to recognize the difficulties we will face and build them into the time and effort we plan on expending on the project. This is one place in your life where a healthy dose of pessimism will pay off. Just planning for difficulty will take much of the negative emotions we feel in these situations away. Lets look at another situation where we encounter difficulty at first. Almost anything involving change is very hard for us to incorporate into our lives at first. One of my favorite expressions regarding change is "the only kind of change we like, is the change in our pocket." Making the decision to change is easy, it is just a decision. Staying changed is hard. We want to fall back to our old ways; we are discouraged, uncomfortable and so on. One again we are learning something new and it helps to build this into our plan for change. In addition to learning to enjoy the process as above, we can add another element to help us through learning something new or the change process. We can keep reviewing the goal we are seeking, the payoff, etc. and continually tell ourselves that the pain is temporary, but the payoff is permanent. We need to take the pain and frustration and deal with it minute by minute, telling ourselves to hang on, hang on, we can make it. Life is a series of minutes we can make it through. Many people use visualization techniques to help them learn a new skill or deal with change. They "daydream" or use guided imagery to see themselves going through the process of learning or change and attaining the goal. A person on a diet can see himself f becoming thinner and thinner, easing the pain and giving them the sense they can do it. The same with a new skill such as golf. They see themselves hitting the ball, in just the right way, and they see the golf ball going right where they want it. A word of caution regarding using visualization to learn a new skill. The technique is very, very powerful and you will tend to perform exactly like you visualized it, so if you visualize the wrong technique, chances are you will actually perform the wrong technique. So be very sure of the proper technique before you used visualization to help you master it. One last point. I have stressed the need to recognize that new things will be hard to learn at first. While this "negative" view is helpful, it must be balanced with a positive outlook for the whole project. Plan and expect problems at first, but also plan and expect that you will eventually master the situation. 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