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Be Successful NewsIssue No. 332 - February 28, 2010. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Avoiding Legal Problems In Your Internet Business 3. Article – Online Surveys Are Cheap, Easy, And Have A Great ROI 4. Article – How Happy People Get That Way - and You Can Too! 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – Avoiding Legal Problems In Your Internet Business By Kevin Sinclair If you own and/or operate an Internet business, you are required by law to comply with established laws, codes, and regulations. Being unaware of any of these laws is not considered a satisfactory alibi. In the eyes of the government, just because you didn't purposely break any laws doesn't mean you are innocent. You should place links to your business and legal notices on every one of your web pages. You business notices would be comprised of your Contact Information and About Us data. You may also wish to include a link to a FAQ page and another to your Affiliate Program if you have one. Your legal notices should consist of your Copyright information, your Privacy Policy, your Terms of Service, your Disclaimer, and if applicable, an Earnings Disclaimer. To get an idea of how to word these notices, look over the legal data on several of your competitor's websites. Do not copy any of these verbatim as this would be considered copyright infringement. You may want to purchase a software package that will generate the required notices. Also available are free online generators for some of these notices. BUSINESS NOTICES ABOUT US: Create a page about you and/ or your company. Include your name, the name of your company, your picture, and a short biography. If you have any partners, add the same for each of them. If appropriate, include a likeness of your company's building. This could be a drawing or a photograph. CONTACT US: You need to include a page with your contact information. The minimum data this should have is a contact email address. If your business is physically located somewhere other than your home, include the address and your business phone number. If you work out of you home, you may not want to include your physical address or personal phone number for safety reasons. FAQ: Include a link to a FAQ page. You may be able to lower the number of emails sent to you if you have a FAQ page readily accessible. Encourage your visitors to check your FAQs before sending you an email. AFFILIATE: If you have an affiliate program, include a page where potential partners can get more information. Describe your program, state what an affiliate can expect in terms of support, explain your payment terms and include any other relative details. Your affiliate page should also state your Anti-Spam policy and what actions you will take if this policy is violated. LEGAL NOTICES COPYRIGHT: Include your copyright information at the bottom of each page of your website. Your copyright statement should include the word Copyright as well as the copyright symbol. You should also include the clause: All Right Reserved. If you sell products or services worldwide, use the clause: All Rights Reserved Worldwide. DISCLAIMER: A disclaimer should state the extent to which individuals may use the data on your website. It should state your lack of liability for any damages sustained by a visitor using or downloading any data on your website. Include a cautionary statement concerning potential viruses, Trojans, worms, spyware, etc. that may be present in any material downloaded from the Internet. You might also want to state that your visitor should consult an attorney, accountant and/ or a medical authority before using any information on or downloaded from your site. EARNINGS DISCLAIMER: If you've included statements about potential earnings achievable by using the information on your website, include an earnings disclaimer. This should say something to the effect that you can't guarantee results, that the statements made were used primarily as examples, and that not everyone will get the same results. NEVER state that a person WILL make X amount of dollars in X amount of time as you may encounter legal problems if you do so. PRIVACY POLICY: Include a privacy policy if you gather any information from your visitor even if it's only your visitor's name and email address for a newsletter subscription. This policy should spell out exactly why you are gathering certain information and how you will use that information. Always tell your visitor if the information will be shared with a third party or not. TERMS OF SERVICE: A Terms of Service notice should advise your visitor of the terms for using your site and state who is legally allowed to use your site. You should always include an age statement. In the US, anyone under 13 years of age needs parental consent to use any website while in other countries, the minimum age is 18. If you include any adult information and/ or images be sure to state so and also state the site is not usable by anyone under the age of 18 no matter what country they reside in. In order to protect your business and all the effort you've put into building it, you need to be aware of the rules and regulations that control advertising. If you conduct any Internet business in the US, go to http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html for FTC (Federal Trade Commission) requirements. Failure to follow these requirements may result in fines and/ or incarceration. If you use email marketing in your Internet business, in every email you send out you must include your physical address as well as some way for your subscriber to opt out of your list. You can find links to rules and acts as well as press releases and public comments about spam at: http://www.ftc.gov/bcp/conline/edcams/spam/rules.htm. If you would like an overview of the Can-Spam Act and the requirements for commercial emailers, go to: http://www.ftc.gov/bcp/conline/edcams/spam/business.htm. You will find information and requirements concerning unsubscribe options on the same page. To help prevent legal problems, include the required legal notices on your website, don't make any dishonest, deceitful or false statements about your product or service and follow the Can-Spam Act. While there is no guarantee that you'll never have any legal problems, incorporating these in your Internet marketing will significantly reduce your chances of ever encountering any. Discover the Amazing Formula that has Made More Millionaires Than Any Other System. Revealed At Last – The Secret Success & Wealth Formula. Learn How To Boost Your Level of Personal & Financial Achievement. For details, click here now: http://www.thoughtstoriches.com/ ------------------------------------ Yes, You Can Sell Thousands of Products from Home Using the Net. If you'd like to sell products like crazy from home using your PC – and build a substantial income -- this report may be the single most important one you'll read this year. For details on how to download this report, click here now. http://www.ksinclair.com/sizzle ------------------------------------ "Discover How a Kentucky Farm Boy Generates 5.1 Million targeted FREE visitors to his websites …and how anyone can do the same!" http://www.TrafficWriting.com ------------------------------------ Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/ ------------------------------------ It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html Article – Online Surveys Are Cheap, Easy, And Have A Great ROI By Jim Deyo Ask yourself these questions. Would you be willing to invest less than $100 and a few hours of your time – I don’t know how many, maybe 3, or 4 at most – if the return on that investment was a measurably better understanding of what your customers wanted from you? If you could come up with a few simple, but specific things to do that would raise the impression your customers have about you a couple of notches and make them want to buy more from you, wouldn’t you do that? If you could easily find out what customers were really thinking, wouldn’t you make the effort to do it? Sometimes it’s hard to know the “hot buttons” that customers have. They’re usually patient, or at least polite. They walk away with their expectations having been met (kind of). They might come back and purchase from you again, if they don’t have to go too far out of their way. But, perhaps you didn’t knock the ball out of the park with that last interaction and are asking yourself how you can make it better next time, or at least have a little better feeling about what your customer was thinking. Using online surveys can give you the answers you want to the questions above. You’ll need to be willing to invest a little time and effort in the process, but it’s inexpensive, there are several good sites out there that will make the process easy, both for you and your customers, and the dividends from doing it can be huge. You’ll have much better information about what your customers think of you, how they perceive your products, service, and process, and what they want to see you do in the future. There are many web sites for surveying customers that can do just about anything that you want them to accomplish – I’ll compare a couple of them here, but reviewing all of these sites is far beyond the scope of this article. The costs of the ones I looked at range from $19.95 a month to thousands of dollars. Some allow you to use their process free for limited surveys (although, these may be sufficient for many things.) Some have sales and customer service reps available to help you; others limit their assistance to e-mail responses to your questions. Some require a software download, while you do everything online with others. Some are just simple online survey services, while others want to sell you consulting and other services. Two of the sites I would encourage you to look at are Survey Monkey http://www.surveymonkey.com/ (“Intelligent survey software for serious primates of all species”) and Zoomerang http://www.zoomerang.com. Survey Monkey charges $19.95 a month or $200 for a one year subscription and will let you use the site free for surveys limited to 10 questions and 100 responses. They collect and display responses to your survey that can be viewed online at any time, but their customer service is limited to e-mail communications. To get a quick overview of how their process works, I’d recommend doing the following. On the Home Page, look at the Survey Example, Report Example, and the Types Of Questions that you can ask. Then log in (they require a very minimum amount of information). Finally, go to New Survey on the menu bar at the top of the home page and set up a two, or three question survey to see how it works. (It won’t cost you anything.) You’ll want to look a little further, if you decide to use the service, but this will give you a good overview and will only take ten, or fifteen minutes. Zoomerang charges $599 per year, but has its own free version for surveys limited to 10 days and 100 responses. (When I asked, I also found you can purchase the service for 1 month for $75.) They provide reporting that is similar to Survey Monkey’s, but have telephone customer support available for customers (which, presumably is why they charge more). Similar to Survey Monkey, you can look at several examples from the Home Page, but you’ll want to log in and create a survey to really see how it works; and, again, it’s a free process and won’t take that much time. Online surveys can help you answer a variety of different questions – the only significant limitations are your imagination in figuring out what to use them for and the number of times you can ask any group (customers, suppliers, employees, etc.) to involve themselves. What did your customers think of their last interaction with you? Will they purchase from you again? What do they want you to do for them in the future? What are their perceptions of the products, or services that you provide and the service you give them? What can you do differently to improve the customer experience they have? How do they compare you to your competitors? The list is virtually endless. Too often businesses rely on their “gut feel” of what customers think of them. If you mean what you inevitably say about trying to provide value to your customers, you have to ask what it means to them! The key to creating value is not what you think it means, it’s finding out how customers define it. Using online surveys is not hard to do. You will have to invest a little of your time thinking through and setting up the process, but, when you do, you’ll have a feedback channel that customers will find easy to use and that will help you take some of the steps to increase your sales and provide genuinely better service to your customers.
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