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Article – 6 Critical Rules When Building An Affiliate Website

By Anik Singal

There are 6 rules you must use when building any affiliate website if you want the website to make you any money.

Building Your Site Rule #1 - Always have a strong headline.

No matter how great your sales copy is or how great your content and information is… no one will stick around long enough to read it unless you grab them with your headline.

Make sure you have a compelling enough headline to make the person want to stay and read your information.

Building Your Site Rule #2 - Make your home page a strong sales letter that combines elements of an article and an endorsement.

The best way to have a sales letter that is not hyped up and can still do a good “pre-sell” is to have a form of a product “review” or “endorsement.” What most people are interested in is reading the pros and cons about a product. Spend some time and dedicate the home page to a good product, write a good “endorsement” article.

Building Your Site Rule #3 - Stop hiding your links. Let your visitors read your articles…

Some advocates of the old mini-site strategy advised you to have NO other links on your site. There was supposed to be just one other link – the BUY NOW link. And I think this still works, but for merchant sites – not affiliate websites.

Remember, your job is to PRE-SELL, not sell. You’re not trying to corner your potential customer, you’re just trying to gain their trust. The best way to gain their trust is to offer them a bunch of useful advice and helpful content. That means you’ll need LINKS to all that good stuff on your site.

Now remember, the other articles on your site should also be “pre-selling” your readers – so one way or the other, you will be able to gain their trust and get the sale.

Building Your Site Rule #4 - Offer lots and lots of articles – all with easy navigation.

As PPC gets more and more expensive, it’s getting harder and harder to get qualified leads from search engine advertising. It’s also getting tougher and tougher to find easy shortcuts to a #1 placement. A cheaper and more effective strategy is to patiently work WITH the search engines rather than trying to trick them or buy into them.

How do you work WITH the search engines? You offer content: articles, reviews, specs. If you can provide the search engines with what their users want, then the search engines will gladly send you free traffic. Affiliates are taking a strong turn towards doing search engine optimization and search engines want to see content.

Building Your Site Rule #5 - Add some other services and products to your site.

Focus your site on one niche AREA: then introduce additional products or services in key spots throughout the site. These additions should ALWAYS be tightly related to your site theme. Your potential customers are introduced to additional choices in the CONTEXT of an article or a review. You’re giving them additional ways to spend money on you.

And by additional products, I mean products that you have potentially created yourself – high ticket products that can bring in a lot of money. High-ticket affiliate products are OK as well.

Building Your Site Rule #6 - Include an FAQ section – most critical!

Almost NO affiliate sites use this strategy. However, it’s one of the most powerful.

You’re probably very well aware of the most common questions people ask? Well, build them into your sales letter/endorsement/article. Use sub-headlines to draw attention to them. The quicker your visitors can find their answers through your website, the quicker they will buy from you and the more they will return to your site.

The above 6 rules should be followed very closely for every affiliate site you ever launch. Together they optimize your website to be the most profitable.

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Article – PayPal: the Grand Daddy of Online Sales Transactions

By Merle http://MCProtionsPress.com

I love PayPal. They've been doing business online almost as long as I have, and they're constantly improving and adding new features to their service.

According to their website (http://PayPal.com), they have over 56 million accounts and more than 53,000 people who sign up for new access every day. They deal in transactions totalling over $48 million per day.

PayPal makes it easy for anyone to take payments over the Net with no need for a merchant account. What that means to you is lower fees and a level playing field. If you've been hesitant to start your online business because you thought you couldn't afford your own merchant account, PayPal is all you really need.

There are three types of accounts:

Personal: For your personal shopping use. You cannot accept debit or credit card payments, but sending and receiving money is free.

Premier: For buying and selling under your own name. Send payments for free, with low fees for accepting money.

Business: This is perfect for your online business. Add your own name to be included on your customer's credit card statements. Sending money is free, but you are charged small fees to accept payments.

There are no set up fees and the fee you pay PayPal when accepting cash is based on your sales volume for the month.

Standard Rate: $0 to $3,000 - pay 2.9% and .30 per transaction Merchant Rate: $3,000 to $10,000 - 2.5% and .30 per trans $100,000 and up - 1.9% and .30 per trans.

To apply for the merchant rate, you'll have to have one month of sales that meet the ranges above and fill out a short application to get approved.

Many of the options I'm going to point out to you are for "business accounts" only, so you'll want to go that route when registering or upgrade your current account to that level.

Paypal has added so many new features over the years, it's hard to keep up with just how powerful it is. I'm amazed every day at the variety of features that can make your life as an online entrepreneur run as smooth as silk.

Let's take a look at some of these options:

1) Shopping Carts: If you sell multiple items on your site, PayPal has a built in shopping cart. Just copy and paste their buttons for an instant store front. No third party software needed.

2) Subscriptions/Recurring Payments: If you sell a service that needs to be paid for monthly, you can set up this type of payment option on your site. This is great for trial periods and membership sites.

3) Donations: Maybe you don't sell anything, but you have a very informative site or newsletter. A PayPal button suggesting your readers make a donation is one way to help defray your costs.

4) Optional Paypal Accounts: One of the drawbacks to using PayPal used to be your buyer had to register for their own PayPal account. This is no longer true and you can select in your control panel to make it optional, not mandatory.

5) Customized Payment Pages: You can add your website colors and logo to PayPal's payment pages. You can create and save up to three different page styles for a seamless check out process.

6) Logo Center: If you accept PayPal on your site you'll want to add logos to your website letting the world know. You'll find many shapes and sizes to use.

7) Invoicing: Send your customers detailed invoices via email. You can include detailed line items, descriptions, tax and more. You can save up to 10 customized invoices for later billing purposes.

8) Payment Request Wizard: Did you know you can add payment buttons to your Outlook and Outlook Express messages? This is a quick and easy way to get paid faster.

9) PayPal Debit Card: If you have a PayPal account you'll want to get a debit card to go with it so you can easily access your funds at at any ATM. The card has a Mastercard logo so you can go shopping and the money will come out of your PayPal balance. You can also use it to draw out cash from your account up to $400.00 per day. You'll also earn 1.5% cashback on your purchase.

10) Refunds: Anytime you receive a payment, you can easily refund it by clicking a button up to 60 days after the sale.

11) Mass Pay: Easily send payments to large groups of people. This would be an easy way to pay your affiliates if you run your own affiliate program.

12) Packing Slips: If you sell hard goods you can create packing slips for your shipments.

13) Shipping Calculator: Easily add shipping costs for your "buy it now" buttons or your PayPal shopping cart items.

14) Seller Protection Policy: If you meet their guidelines you can protect yourself from liability and PayPal will absorb the chargeback at no cost to you. Covers up to $5,000 on any fraudulent transaction and is for tangible goods only.

15) Auto Return: You set the url for your buyers to come back to after they make their payments. Great for setting up your download page for what they purchased and makes for instant delivery.

Since eBay also owns PayPal, they've also integrated some pretty cool tools for eBay Sellers:

1) End of Auction Emails: When your auction ends, wouldn't it be nice if you could send a customized email with all of the details included automatically? Now you can. This is great for putting nervous buyers at ease when they are waiting to hear from you.

2) Auction Logos: If you want to offer an option in your eBay listings so buyers can pay you directly you can manually add a PayPal logo to do so.

3) Post Sale Manager: If you sell many items on eBay it can be a full time job tracking it all. With PayPal Post Sale Manager you can easily manage invoices, shipments, and feedback on everything you sell.

4) Shipping Center: USPS and UPS have teamed up with PayPal to offer you integrated service in one location. Calculate shipping costs, print shipping labels, track shipments and much more.

5) Buyer Financing: Add promotional financing to your "big ticket" items so your eBay buyers can more easily afford to purchase with monthly payments. Buyers are approved within 30 seconds and you get paid your full price immediately.

6) eBay Gift Certificates: Send eBay Gift certificates to your friends and family so they can buy anything on eBay as long as the seller accepts PayPal.

As you can see, PayPal is all you need to run your online business. If you thought all you could do was accept or send payments, you're missing out on the powerful features that makes PayPal the perfect business partner for any entrepreneur. And as partners go, that's one thing you can both agree on.

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Article – 10 Steps to Coach Yourself to Success!

By Dr Jill Ammon-Wexler, Advisor to key executives

Does it surprise you to learn that many of today’s top executives, professionals and entrepreneurs have personal coaches? But this coaching has nothing to do with physical fitness.

This type of personal coaching is about being and doing your best – about time and goal management – about peak performance – about achieving higher levels of business or professional success.

Regardless of the focus for each person however, in the end it’s about living life the way they really want to live. And this is a goal most of us have!

But if you aren’t ready for your own personal coach, here are ten steps to coach yourself along the path to your preferred lifestyle:

Step 1. Get Clear

Pick one major goal you feel ready to commit to, write it down, and be sure you have a clear picture of exactly what your goal is. This may sound like old advice – and it is. This advice has survived over time for a good reason – it works! It’s far more powerful to write your goals down than just hold them in your mind. And if you will then review them at least once a week, your rate of success will double.

Step 2. Get Committed

If you want something more than you have today, you will have to do something more. This does not necessarily mean that you have to work harder or longer, although many super-successful people do just that. What it does mean is that you should commit to do your best! Peak performance is not something you achieve in the future – its doing a superior job right now -- on whatever task or challenge before you. For successful people this is a habit, and springs from a superior attitude.

Step 3. Get Focused

Life is packed full of distractions. Successful people take the time to solve distracting problems, or give them no attention at all. Learn to focus on what you want, not what you don’t want. What you focus on will grow.

Step 4. Get Organized

Successful people know that space management is just as important as time management. They have organized desks and files, and organized day timers. If you want a higher level of success, spend some time getting your workspace organized, and make it a priority to keep it that way. It’s difficult to have an orderly and efficient mind in a cluttered and disorganized space.

Step 5. Get Motivated

Read or listen to something motivating every day. Even 20 minutes can make a big difference. Listen to educational and motivational tapes while you drive. This is important “mind food.”

Step 6. Get Educated

If you are committed to superior performance, part of that requires keeping your mind open and stimulated. Read both within and outside your field of focus.

Step 7. Get Connected

Become part of a Master Mind group -- a group of people committed to helping each other become successful. Meet once a week (even on the telephone) to brainstorm ideas, and advice and support each other.

Step 8. Get De-stressed

It’s important to take a personal evaluation of your stress level. Daily stress management is not just important – it’s essential! Stress has very negative impacts on your brain: (1) It is proven to actually kill brain cells, and (2) It focuses your mental activity in older portions of the brain that do not support higher creative thinking. It is not your friend!

Step 9. Get Balanced

Super successful people know how important it is to have a balance in their life. Bill Gates takes an entire week off each month and seeks solitude so he can clear his mind. But just as important as personal retreats are some play time with your family and friends. Get balanced, and you’ll be far more productive and creative.

Step 10. Get Confident

Successful people have strong self-images. They have a sense of their own self worth, and are confident they can handle whatever life tosses in their path. If you have personal doubts – that’s the first place to start on your desired pathway to success. This must be dealt with or you will just continue to have the same problems holding you back!

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Dr Jill Ammon-Wexler is a senior advisor to top achievers. She has consulted with the Pentagon and a Presidential Commission, and is also the author of a popular confidence - and excellence-building ecourse. For info => Click here! http://www.quantum-self.com/smash_your_limits.htm

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