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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources 
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Be Successful NewsIssue No. 319 - November 22, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Lower Cost & Increase Conversion of Your AdWords Ads 3. Article – Starting a New Business: Actualizing Your Vision 4. Article – What Changes Are You Avoiding In Life? 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – Lower Cost & Increase Conversion of Your AdWords Ads By Karon Thackston Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to eliminate many of the lookers, however. When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors. Qualifying Your PPC Leads Purposely eliminating visitors sounds like an awful thing to do, doesn't it? Perhaps, until you consider the fact that - once these visitors got to your site and found out the details of your offer - they'd most likely leave anyway. Why not save yourself a click (and the money associated with that click!) and prevent the visitor from running up your monthly AdWords bill? This is exactly what Steve Jackson of Conversion Chronicles and I discussed awhile back. Since that discussion, I've come up with a process that will allow you to easily write pre-qualifying ads when you use these simple steps. Step One Outline the specifications of your offer. Be precise. List all the details of the offer, the price, length of time, physical location, size, etc. For example, say you have luxury cruise packages available. You'd want to list the details such as: packages depart from New York City and go to several destinations in Mexico including Cozumel, Puerto Vallarta and Mazatlán from December 5-15 for a cost of $2500 per person. Step Two Go back and highlight anything that would be a deal breaker. This is a luxury cruise, so the cost of $2500 per person might be too much for most people. Quite often, cruisers are looking for the best deal possible. Also, the cruise only leaves from New York City. The additional airfare cost might not be something your site visitors want to add to the cost of their trip. Or, it may be inconvenient to depart from New York City. What about the dates? These cruises are only available on the dates of December 5-15. Your site visitors may not be able to take a holiday during that time. Does the visitor want to sail to the locations on the itinerary? Maybe they've already been to Cozumel, Puerto Vallarta and Mazatlán and are looking for a cruise to Cabo San Lucas. Are there other factors that might force shoppers to decline the offer and move to another site? If so, list them here. Step Three Now, decide which bits of information you want to include in your AdWords ads. You'll want to test and track to see which combination of details bring the lowest click-through rates along with the highest conversions. For example, your ad might read: Luxury Mexico Cruise 12/5 That would give a lot of information that would keep unqualified visitors from clicking through to your site (and running up your AdWords bill). At the same time, the use of words like "luxury" and "tropical" help the searcher visualize their wonderful vacation. Another example could be a special shipment of microwave ovens. Let's go through the steps once again. Step One The specifications include: convection/microwave combination, built-in with light and vent features, 1200 watts, white, $900, available on the Internet only. Step Two Any of these could be used to weed out visitors. Someone may not want the convection feature. They want a countertop microwave rather than a built-in model. Twelve-hundred watts may be more powerful (and larger) than the visitor needs. Their kitchen may have stainless steel or black appliances, not white. Lastly, $900 could be more than they have budgeted for a microwave. Step Three Again, you'll want to test and track to see which tidbits of information work best to bring qualified leads, reduce CTR and costs, and improve conversions. Your ad might look like this: Powerful Convec/Microwave Rather than using generic terms to describe high cost or frequently compared PPC items, get as specific as you can with "disqualifying" copy. By weeding out those who would likely take one look and leave, you can save yourself a lot of money in AdWords expenses while increasing conversions.
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marketplace. It is called PayDotCom.com! Article – What Changes Are You Avoiding In Life? By Margie Warrell Change is a constant in our lives and yet so often we resist it. As human beings we are wired to avoid change because any type of change, even change for the better, involves a level of discomfort in some shape or f.orm. The whole concept of comfort zones evolved to explain the hedonistic psychological drive in all of us to seek pleasure and avoid pain. Comfort zones - characterized by the familiar, the known, the predictable - are where we risk little except, of course, our spirits deepest fulfillment. Change, by its very nature, requires us to step beyond our comfort zone and let go of something we've become familiar with - whether it be a the structure of our company, a relationship, a routine, a neighbourhood or a physical environment in which we've lived or worked - and adapt to something new, something unfamiliar. As someone who has moved around a lot over the last decade and had four children along the way, I know all too well that change can not only be uncomfortable but it can be inconvenient and, at times, quite overwhelming (as every new mother will tell you). However I also know that unless you are willing to embrace change in your life you will miss the opportunities your ever changing environment presents to you and will be unable to create for yourself a life you really enjoy living. Perhaps you are someone who feels very averse to change. A 'creature of habit' you call yourself. That is all fine and good. But if your aversion to change has left you unwilling to address the areas of your life you don't feel good about and fulfill your own unique potential then it is coming at a cost to you. In my experience when people choose to avoid change - even positive change - it is because they doubt their ability to take on the challenges that change will bring. Fear keeps them stuck and resigned to the status quo. Is there something you don't feel completely great about in any of these aspects of your life? * Your relationships What would need to change to bring into your life more of what you wanted and less of what you didn't in whichever areas you feel dissatisfied with? People who achieve true success in their professional and personal lives are those who view change not as something that is 'bad' and to be avoided but as something that is necessary if they are to move forward toward the goals that inspire them. They don't resist. They embrace. Likewise the only way you can ever have the life you'd really love to live is by proactively going out and making whatever changes need to be made. But what's that you say? You feel scared, daunted even? Well of course you do… you're human! No-one is born immune to fear and self doubt. We all experience it. Likewise, no one is born with an absence of courage. Courage lies within each of us and is not an absence of fear but action in spite of it. So whatever changes you have been putting off know you are capable of taking on much more than you have been giving yourself credit for. Stop underestimating yourself! Sure your life right now might be relatively easy and 'comfortable' but that doesn't mean it is truly rich in the stuff that makes it truly rewarding and meaningful. Upgrading your experience of being alive in the world requires willingness to continual personal growth. Growth does not occur in comfort zones. In fact the only way you can grow into your full potential is by stretching yourself a little now and then, and as you do, leaving behind the old in order to experience the new. When you approach change with the right attitude you will become much more confident in your ability to handle life's challenges and to take on bigger, more exciting challenges that really inspire you. Today I encourage you to take one small action toward addressing something you feel dissatisfied with. It may require a change to your daily routine, who you hang out with, your commitments, your eating habits, your spending habits or to your willingness to have a conversation that you've long been putting off… whatever! The most important thing is to step into action and as you do remember that you really are much, much more capable and courageous than you think you are!
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