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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources Personal Resources Other
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Be Successful NewsIssue No. 335 - March 21, 2010. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – 7 Ways to Drive More Targeted Traffic to Your Website 3. Article – How to Cope with the Stress of Self-Employment 4. Article – Ten Tips to Improve Your Self-Esteem 6. Subscription Management/Publisher's Notices Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article – 7 Ways to Drive More Targeted Traffic to Your Website By Alicia M Forest and ClientAbundance.com Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are several ways to drive high-quality traffic to your website for little to no cost. The following 7 strategies will show you how: 1. Optimize your site for the search engines. You'd have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started: a. Define your keywords - this is how people will find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can't rank well using them. Use your keywords in your web page copy. b. Create your metatags - this is how the search engines "read" your site. Put your keywords in your metatags on each page of your website. c. Don't use lots of graphics or Flash, frames, or "alt" tags in HTML for pictures - search engines don't like them because it makes it hard for them to "read" your site. d. Submit your site to the search engines (see #2). e. Get links to your site - create a page in your website and call it either resources or links and add GOOD links, meaning relevant links. Linking is the second biggest indicator of how your site is ranked. 2. Submit your site to the search engines. Why wait for the search engines' robots or spiders to find you? Submit your website (it's best if you submit every page individually) to at least these three major search engines manually. It's easy and only takes a minute. Submit your web pages to: 3. Use pay-per-click advertising. Google Adwords or Yahoo Overture both offer pay-per-click advertising options. You can create a ppc campaign for a very small investment, and because you have complete control over your budget, you can set it for whatever amount you feel comfortable with. It's very difficult to get to the top of the "organic" search results (on the left side of the search results page) but can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. The best part is you only pay when someone clicks your ad that takes them to your website. I've been told that Overture is actually easier to learn for a beginner, but I personally use Adwords. I spend less than $50 a month on my Google campaigns at the moment and it consistently brings visitors to my website who are interested in what I have to offer. 4. Place or swap ads with other ezines in your niche. Seek out other ezines in your niche whose publishers might be interested in swapping ads. They can either be formals ads, or just a recommendation within the content of the ezine itself. I've used this strategy myself, with the result being lots of new visitors to my website and new subscribers to my ezine. In addition to or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, I usually suggest running it for a minimum of three consecutive issues for the best results. 5. Be a bonus participant. You're probably aware of the tactic of adding valuable bonuses to your offerings to encourage people to buy. As a traffic-building technique, you could do the same for someone else's product offering. For example, when Andrea Lee released her second edition of "Multiple Streams of Coaching Income" print book, one of my audio products was offered as a bonus to those who bought the book. I received loads of new visitors to my website and had a nice spike in ezine subscribers as well as a result. 6. Become an "ask the expert" on a high-traffic website in your niche. Seek out websites that are information portals for your niche, and see if they offer an "ask the expert" section (and if they don't, you could always suggest they do). Offer your services as an expert, to answer questions from their visitors about the challenges they face. For example, I'm the online marketing expert at www.womans-net.com, and I get targeted traffic from people visiting that site. 7. Be an active participant on a large discussion list in your niche. Research and join a handful of discussion lists in your niche, and schedule time every week to check in and see if you can offer any valuable advice to the conversation. Be careful to follow the list rules about promoting your website, though. Most lists are intended to be a place where people can ask for help without worrying about being sold to. However, most lists also allow you a couple of lines in your email signature where you can promote your business. Use this space to point people in the direction of your website. 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To start profiting today, click here now. http://www.ksinclair.com/infoproducts/ Article – How to Cope with the Stress of Self-Employment By Kevin Sinclair We've all heard the freelancer boast, "I went to work in my pajamas today" or "Since I started working from home, I'm able to spend more time with my family." Just as these are all wonderful and true, there are plenty of reasons for the self-employed entrepreneur to encounter terrific amounts of stress. Sometimes more than if they worked for a high-powered company. Aside from the stress of having to find new clients and new jobs, freelances often experience stress because jobs come in crazy, sporadic bursts. One day your schedule is almost empty, and the next day it seems like you can barely keep up. Deadlines can be overwhelming, and when one is overwhelmed, productivity plummets. The brain is no longer focused on creativity and action, but is scattered and reacting (not acting.) When deadlines stack up, here's what to do. First, reduce stress by... Stopping. Sounds a bit radical, and it's really hard to do. But just stop. Listen to a great song. Go outside. Do anything that clears your mind for ten minutes. Then Examine The Situation. There will be items that need to be done pronto, tasks that can be done later that day, and an exercise or two that can be done later in the week. Sometimes an assignment will have to be delayed. It's hard to pick up the phone and make the call to say "I'd like to get a little more time on this job," but you'll be surprised to find how pleasantly effective this can be. Many clients often have no problem with a moderate delay. Give it a go, and give yourself one less stress factor. Next, physically arrange the tasks before you in this manner. Yes, in stacks: Right Away, Later Today, Tomorrow, Delay. You've just begun to take control of the situation. Even though the work ahead of you hasn't changed - it is still daunting - you will have the means and the organization to manage it. If the nature of any of your tasks allow it, call upon a colleague who can help you. If you've never done this before, now is the perfect time to start. This form of subcontracting will cost you part of your profits, true... but in a pinch it allows you to get the job done, which is your number one priority. The nice thing about this sort of arrangement is your colleague will most likely send jobs your way when he or she gets overloaded. It is easy to say that advanced scheduling and personal time management can ward off the majority of these problems. But the reality is... in the world of self employment, deadlines can go from zero to mind-boggling overnight. The truth is, it's not a good idea on many levels to turn jobs down; and so we tend to take them all on. With a little resolve and these tricks up your sleeve, you'll get the jobs done well. 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You should be clear about what you want to achieve in life. Set goals, and work for their achievement. To make your task easier, break your main goal into several smaller goals which are relatively easier to achieve. This will make the task of reaching your main goals seem easier. It will also give you a feeling of satisfaction whenever you achieve one of the smaller goals. 3. Always be positive about yourself and keep reminding yourself about your good qualities, your accomplishments and how you help your family, friends, others and yourself. Don’t make the mistake of brooding over negative things, and never put yourself down. 4. Develop the ability to accept criticism about yourself, without getting upset or defensive. This will help you eliminate your weaknesses one by one. However, make sure that the criticism is constructive. Don’t allow yourself to be overwhelmed by criticism that is cynical or meant to lower your self-esteem. This will be a great mistake, and do irreparable damage to your self-esteem. 5. We all need to accept the fact that we will fail from time to time. We should not let it get us down or to have too much of a negative effect on us. We should think that we have not been successful this time and that we will succeed the next time. This will help us to pull ourselves together and move on. Such an attitude will help us overcome the most difficult conditions. 6. Never compare yourself with others. This is the easiest way to feel inferior and lose self-esteem. It is much better to rate yourself on your achievements. Such an approach will give you self-confidence. At the same time it will make you feel better when dealing with your peer group. 7. Never put yourself down. Failures are like parasites. If you allow them to grow they will eat away your self-confidence, self-respect and self-esteem. The best is to push negative thoughts out of your mind, if you want others to treat you with respect. This can only happen when you project a positive exterior, even in most adverse situations. Make it a point to filter out all self-criticism. 8. Don’t give in to bullies in your place of work or in your personal life. You must learn to stand up to them. This can only happen if you are assertive about your rights. Of course, this does not mean that you should pick up physical battles to make your point. On the contrary, you should exercise restraint and make your point in a dignified manner. This will not only make others treat you with respect but also increase your self-esteem. 9. You may be self-conscious and because of this you may avoid talking to groups of people. Try to approach groups of people and introduce yourself to them. Ask them questions about themselves and try to be genuinely interested in the answers. Listen carefully and attentively to what they say and respond to show your interest. Interacting with people will make you feel more relaxed. 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