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Be Successful NewsIssue No. 331 - February 21, 2006. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – How to Use Google's Keyword Tool to Find Profitable Keywords 3. Article – Your FAQ Page - A Sales Tool? You Bet! 4. Article – Success - Why Action Achieves Results! 6. Subscription Management/Publisher's Notices Sponsor Message It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html Article – How to Use Google's Keyword Tool to Find Profitable Keywords By Kevin Sinclair If you're an internet marketer, you know the secret of success is to find a niche market and then home in on the perfect keywords. A niche market is a group of individuals with available money who share a common interest, problem, enthusiasm, need or mania and who can be easily found online. For example, small plane owners comprise a niche market. Collectors of Grateful Dead memorabilia are a niche market. Members of the 101st Airborne form a niche market. People who build their own racing wheelchairs are a niche market. City dwellers approaching retirement to a rural area form another niche market. It's pretty easy to think up groups of people who share a common interest or have a common problem. What isn't so easy is to discover which of the many potential markets will provide an entrepreneur the best monetary return for an investment of time and energy building a website and promoting it. People who are forced to move suddenly are a niche market. They have a problem and they need a solution right now. They are looking for help. If you are an internet marketer, you want them to find YOU. That's where the Google Keyword tool can come in handy. You have to have an Adwords account to make use of these tools, but an Adwords account is free until you run an ad. The tools are well worth the time to sign up. Once you have an Adwords account at adwords.google.com, you can then proceed to adwords.google.com/select/Tools. First, take a look at the "Keyword Tool." You may want to prepare a list of keywords in a text file before you go to the Tools. Then you can simply cut and paste the list into the keyword tool box. Be sure to check the box "Use Synonyms" to get the most complete list of keyword suggestions. For example, say you'd found some great affiliate programs for dog products, but know the main dog market is oversaturated with heavy competition. You're looking for some nice niche markets where your products will still be big sellers, but the competition will be less. So you type the word "dogs" into the keyword tool. 128 keywords show on the returned list. Most of the major dog breeds are included, such as Pugs, Papillons, Corgis and Cockapoos. Owners of specific breeds may form markets you could pursue. And in addition, there are such prime niche markets as dog tags, dog crates, dog electric fence, dog insurance, dog costumes, dog medication, dog boarding, dog names, etc. The only question is whether any of these niches has monetary value. Your next step is to go to the drop down box near the top of the page and change "show columns" from "keywords only" to "keyword popularity." You do not need to run the search again; the page display will change when you make your selection. When you get your results, be sure to notice that at the bottom of the page is a link you can click to export your results to a spreadsheet like Excel, as well as looking at them on the webpage. Now you will see one column which shows you how much competition there is for the keyword and another column showing how many people are looking for that term. The information is presented in nice graphical form so that with a glance you can really understand just how tough a market "dogs" really is. It is nearly totally saturated. Maybe you'd be better off into the ferret market, or pot bellied pigs. When you look closely, you see a possible opening in "heated dog beds" and when you look even more closely you can see a pattern emerging which might be useful. Electronic collars, electronic fences, heated dog bed, heated dog houses, etc. all show a slightly lower competition factor. Now all you need is the domain name ElectricDog.com and you're ready to go. (Sorry, it's already taken.) But wait ... there's another option on the drop down box for "show columns". Now set it to show you "Cost and position estimates" and set the value for "Calculate Values using Max CPC" to the maximum of $100. Click Recalculate. The results you see show you how much people are bidding to be in the top 3 positions for an Adwords ad (which is also a good indicator of how much relatively you can make for the percentage of revenue Google pays for Adsense ads for the keyword used in your website's articles and content.) You immediately notice that electric dog fence is a $5.10 keyword, electronic dog door is $12.26, and electric dog collars is $5.20. At the same time, you notice an even smaller niche with great potential which you'd overlooked, "dog insurance" with a bid value of a whopping $15.38, but when you bounce back to the page with "keyword popularity" results, your excitement backs off a bit, because that keyword appears to be totally saturated. More research may be in order there, or perhaps simply an opportunity to add a few articles and garner some Adsense revenue. So now you know a possible slot and you know that to promote it you may need to steer away from expensive Adwords ads in favor of other advertising, but you may be able to make good money from your site's content through placing Adsense ads on your pages. This is a valuable tool, indeed. "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html ------------------------------------ PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" 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------------------------------------------------------- Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article – Success - Why Action Achieves Results! By Kevin Sinclair Success in any entrepreneurial endeavour is contingent on a simple truth: Learning does not always require thinking. Actually, thinking often hinders learning. Hinders learning? That flies in the face of most of what we know, doesn't it? As children we were often reproached when we made mistakes: "You just weren't thinking! Don't you ever think about what you're doing?" Then there's the most successful personal development book of all time telling us to do what? ...That's right, "Think and Grow Rich". True it is a fantastic book and a must read for success minded people. But many of us get so tangled in thoughts that we can't get out of our "heads" and take the action required for success. Socrates, one of the greatest "thinkers" of all time, said, "Action equals knowledge." Action, not thinking, is how we achieve results. Take playing the piano for instance. We could think about playing the piano but we will never become better until we start pecking away at the keys. If you were to ask an accomplished pianist to think about what they are playing in the middle of a rapturous concert, the music would probably fall apart into a series of painfully disconnected notes. Same is true with typing. Ask a person who flawlessly types over 70 words a minute to think about the key strokes, and you could probably watch the mistakes pile up. Thinking hinders execution. Thinking can hinder success. The fact of the matter is we can intellectualize all we want, but until we take action we will never accomplish anything. There is a mantra in the martial arts that says "Ready, Fire, Aim". Simply put, this means take action and correct that action as you go. It is quite probable that many businesses never get out of the starting gate because of over-thinking and over analyzing. Most people want all their ducks to be lined up in a row before they begin. This will never happen. The time will never be perfect. The key is to get started and then "keep on keeping on." In the martial arts, students practice moves over and over and over again. They train their bodies to transcend thought and take action in the moment. Imagine a trained martial artist getting attacked on the street thinking, "Hmm, okay I'm being attacked. Should I turn my body this way?...or should it be the other way? Okay, now I have to trap the assailment’s arms, tighten my fists, pull back, and strike." Of course this is not what happens in the martial arts. The key teaching in the martial arts is to ACT. NOW! ...In spite of the mind's tenancy to analyze the situation. The worst kind of thinking is fear of failure. The "What if" disease. "What if I fail? What if people laugh at me? What if I lose all my money? What if, what if, what if? Fear is paralyzing. It stops the movement necessary for success. Fear weakens our resolve, cripples our creativity, and ultimately stagnates our successes. Conversely, movement overcomes fear. When struck by fear, move. Do something! So, don't wait to explore your entrepreneurial spirit; take action now. When those pesky thoughts creep up, and they will, scare them away with the mantra, "Don't think, don't think, don't think, don't think..." and watch your dreams and goals cascade toward you. What is the bottom line? "Don't think and grow rich." Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. For more information: http://www.ksinclair.com/2bucks.htm ------------------------------------ The 'hot' secrets are finally out! One of the best kept secrets on the Internet today is, how much money a professional graphics designer can make an hour. Well, I can't speak for anyone else, but I can easily make $100 an hour. And so can you. I'll show you how at: http://www.graphicsecretsexposed.com/gse.html ------------------------------------ I'm Rich - You're A Loser! No? Then why are you reading this ad? Maybe you're tired of getting ripped off by those marketing 'gurus' who claim to make tons of money online, yet keep selling the same old tired BS in new packages. Yeah, I might be an obnoxious jerk but believe me, I know what I'm doing! Want proof? Get it free: http://tinyurl.com/dxuqz ------------------------------------ Frustrated? Fed up? Ready to Give up? Frustrated
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