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Be Successful News

Issue No. 310 - September 20, 2005.
Publisher & Editor: Kevin Sinclair, CPA.
Email subscription details at the bottom of the page.

The Complete Site Build It! Reference Center...
This Link Directory May Change Your Business - Click here for details


What's In This Issue

1.      Article – How To Dramatically Increase Your Clickbank Sales Now

2.      Premier Classified Ads

3.      Article – New Business Names: Naming For The Ear

4.      Article – A New Conversation About Dreams: Who's Directing Your Life?

5.      2 Bucks Classified Ads

6.      Subscription Management/Publisher's Notices


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Article – How To Dramatically Increase Your Clickbank Sales Now

By Andrew Daum

Did you know you are being cheated?

This may come as a surprise to you... but if you promote any affiliate program on ClickBank (and other affiliate networks), more than likely you are losing money and being ripped off.

I recently ran a split test mailing. On half of my list I used a program to "cloak" the affiliate site I was promoting, and on the other half of the list I did not. I used my actual affiliate link.

To my dismay... the results were as I expected.

On the affiliate links I did not cloak, I made a total of 8 sales. The number of subscribers is not really that important, as we are not calculating the percentage of people who purchased, or the conversion rate. We are calculating the "Rip Off" rate.

Are you ready for the number of sales I made using the "cloaked" affiliate link? It was almost three times as many as the none cloaked link... 23. You read it right... I made 15 more sales on my cloaked link than I did on my regular affiliate link!

Keep in mind, the list was divided up in half... so the same number of people received the exact same offer. The only difference was on half the list, I gave my actual affiliate link... and on the other half, I gave a link that I cloaked.

For those who do not know what I mean by "cloaked" link, here is an example; http://newtraffictools.com/latest/power

Notice how the sales page of the site stays on my site, newtraffictools.com (the link is also the same product I use to cloak the sites I promote). It does not disclose the actual sales page... it is hidden. While this method may not be 100% fool proof, the numbers above speak volumes on how effective it is.

Effective to the point of an extra $900.00... that I more than likely would not have made had I not cloaked the links.

So what does this tell us?

Does it tell us people are crooks... dishonest, no count and not to be trusted? Well, not actually. It tells us that if given the opportunity, they had rather use their own affiliate link (or spouses) to buy products at a deep discount and to save money. I can't blame them... can you?

Since this is a business (unless you do this as a hobby), then we must take the required steps to keep from being cheated.

There are a few different programs out there that allow you to cloak your affiliate links. Using the program I linked to above... you can cloak both affiliate links on your web site, and in your emails to your subscribers.

It does not matter which affiliate link cloaking program you use... just begin using one today, and watch your conversions and sales go up with the same amount of effort.

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Andrew Daum is the Publisher of the New Traffic Tools Newsletter. You can subscribe by visiting his web site and receive updates when the latest released traffic building software is available; http://www.newtraffictools.com


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Article – New Business Names: Naming For The Ear

By Marcia Yudkin

It's surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn't even separate into words.

In many cases this has nothing to do with the diction of the receptionist. Out of context, the company name simply makes no sense to the ear.

Years ago I had an extreme version of this experience when a gardening columnist I was interviewing said something interesting about "squash vine borers." Listening, I could not form words out of those sounds. I had to ask her to repeat the phrase three times. I still wasn't sure I'd gotten it right and emailed her to check, only to learn that what I'd finally heard as "bores" should have been "borers."

Two names submitted in our first Named At Last naming contest, for a web design/search engine optimization company, exemplify this problem. Each contains the kernel of an appealing visual image, but out loud they don't work:

Ducks Tech Web
Agile Impala

In the first name, the consonants smudge into one another, and in the second example, the vowels blend together when they shouldn't. Corral a colleague who hasn't read this newsletter, and test this by saying each name naturally, without exaggerating the space between the words. Ask them to spell what you just said. Most of the time, the colleague will look stunned, unable to echo the sounds, much less spell words.

Use "the receptionist test" on any name you're considering for a company or product. Even if you primarily sell through the written word, there will be times when you need to call a business partner and have the name create understanding rather than confusion.

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Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming company, Named At Last, which brainstorms new company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com


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Article – A New Conversation About Dreams: Who's Directing Your Life?

By Marcia Wieder, America's Dream Coach®

While aspects of you encourage, "Go for your dreams," simultaneously other parts threaten, "Don't you dare." A cast of characters lives inside of you and at different times you may receive conflicting or contradictory messages. If you are want to be happy, successful, and fulfilled, consider putting your "dreamer" in the director's chair.

What are the voices inside of you saying? As you turn the volume up on the voice of your dreamer and down on the voice of your doubter, you can practice discernment allowing for greater clarity. To assist you in hearing these voices, let's set up a simple scenario. Picture something you want, something that matters to you. Choose a personal or professional dream and consider how these various parts of you might respond.

Dreamer - The dreamer inside says, "What if." and is open to a creative process without over-analyzing it. This is the part of you that imagines, believes in possibilities, has hope, and seeks kindred spirits. Dreamers talk about their ideas with intention, clarity, and passion. Great dreamers get others excited about their vision. And most importantly, successful dreamers take action to make their dreams a reality.

Doubter - This voice is often heard saying such things as, "I don't think this is a good idea." The doubter provides concern touting, "But what if." and imagines the worst.  If you crank the volume up it can even become annihilating with accusations shouting things like, "Are you out of your mind?" William Shakespeare said, "Our doubts are traitors." Carlos Castaneda said, "In order to experience the magic of life, you must banish the doubt." My favorite quote on this subject is in The Prophet where Kahlil Gibran wrote, "Doubt is a feeling too lonely to know that Faith is its twin brother."

Realist - "Be realistic." Modulate the doubter down a notch or two and it becomes the essential voice of the realist. This part wants to know, "What's the plan?" including where is the time and money coming from. However, in the early phase of dreaming, you may not know. The challenge is not to allow the realist to immediately turn into a doubter who might judge or obliterate your idea. Honour this voice by (to the best of your ability) giving it the information it needs. If you ignore or reject it, it will cleverly agitate or distract you. Being realistic offers prudence and makes you do your homework but if you are overly realistic or go to strategy too soon, you will most likely compromise the dream and kill your passion.

Visionary - This voice says, "Anything is possible so let's dream big!" These are the leaders and people we look up to and admire. They have learned the process of realizing their dreams and embody what it means to be a big dreamer. Setbacks or failures do not stop them. Simply put, a visionary has a vision and invites others to join them. They are found in all walks of life and we are often so inspired when they are in the presence of a true visionary that we sign up just to be near them or part of what they're doing.

A visionary is not defined by the size of the dream since dreams are precious and come in all sizes, shapes and areas of life. If you were living your dream life, how would it be different? What do you see yourself doing? How many lives would you touch? What would you change? Who would you help if you were truly living as a visionary?

Avoid Sabotaging Your Dream

When these different voices merge they can become muddled and result in confusion and poor decisions. For example, you might poison your dream by projecting doubt into it. Then with each step you take toward what you want, you also move toward your doubt. Doubt and fear, which most of us may have at some time or another (especially when embarking on a new or big dream) do not belong in your dream. These feelings are simply part of your reality. This is a subtle and essential point.

Here's a simple technique for avoiding this sabotaging pattern. On a piece of paper draw a line across the middle. On the top half write out your dream with as much detail as possible. On the bottom write out your reality in relationship to your dream, where you are now. Reality usually includes good news and (so called) bad, as well as any fear or doubt you may have. Just state the facts and your feelings about them. 

Now, which one are you more committed to; your dream or your reality? We tend to choose "reality" when we don't have a clearly defined dream or when we saturate our dream with doubt. If your dream is loaded with your worst imagined nightmares, reality will always seem safer and saner. But doubt placed appropriately as part of your reality, allows two things to happen. First, no longer blown out of proportion, it's an obstacle that basically requires a strategy to manage it. But more importantly, with doubt where it rightfully belongs, you are free to move forward.

It's like a play. All the characters have wisdom and insight, but you can't clearly understand them when they're speaking at once. Take time to tune in, to listen, and on a regular basis, have the courage to give your dreamer its directorial debut or even the leading role.

---------------------------------------------------------
Marcia Wieder, America's Dream Coach, is a best-selling author and speaker known for giving inspiring and moving talks to AT&T, The Gap and American Express. For more information, to receive a free audio e-book, "Jump Start Your Dream", visit http://www.dreamcoach.com/. Come Experience a Powerful Weekend Designed to Help You Exceed Your Expectations & Achieve Your Dreams, visit http://www.dreamcoach.com/dream_weekend.htm to register for the event.


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Subscription Management/Publisher Notices

Editor and Publisher: Kevin Sinclair
Be Successful! Personal and Business Success Resources
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mailto:kevin@ksinclair.com

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Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence.

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Last revised: November 29, 2006
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