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Be Successful NewsIssue No. 301 - July 19, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Automating Your Customer Support 3. Article – 7 Simple Marketing Tips 4. Article – First Step To Success - Eliminate Your Inner Obstacles 6. Subscription Management/Publisher's Notices Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article – Automating Your Customer Support By Richard Grady My regular readers will know that one of the things I highly recommend doing with any online business is automating as many of your day to day tasks as possible. From a personal point of view, one of the tasks that takes up a lot of my time is answering emails. It isn't just answering email that eats up the hours - sorting through and deleting spam and junk mail absorbs a lot of time too. In the good old days, I used to get a couple of spam emails a day. Now it is closer to 1000 a day! In fact, when you look at it, email isn't always the best form of online communication. Not only is there the junk mail issue to contend with but also the fact that email is not 100% reliable. Emails do 'go missing' far more regularly than you might expect. Often this is simply because the recipients email software has decided that a particular email is junk and has transferred it directly to the 'Delete' folder. Other times it may be because the recipient’s ISP has decided that the email is junk and deleted it BEFORE it has even been seen by the recipient! (Yes this really does happen - imagine if your postman sorted through your mail and made the decision of which letters you want and which ones he should throw away?!) One way to help avoid the spam problem when dealing with customer support enquiries is to make use of a contact form on your website instead of posting an email address. This will certainly help to cut down on spam but it still means that you have the problem of emails not getting to their destination (and when you have a frustrated customer waiting for assistance this is not ideal). Therefore, probably the best option on the market presently is a full-blown helpdesk system. Setting up a dedicated helpdesk is a superb way of automating your customer support and speeding up the process of dealing with enquiries and support emails. Not only that but if you use a system that allows customers to create 'tickets', you don't have to rely on email as your customers can login to a special web page and view both their tickets and your replies online. Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' section. This is simply a collection of the most frequently asked questions/queries/problems along with answers and solutions. This means that customers can search the knowledgebase and hopefully find the answer to their question without having to contact Support at all. Some of the more advanced scripts will even scan the customers support ticket prior to submitting it and then list a few possible answers to their questions just in case they didn't read through the knowledgebase before typing the ticket out - very clever stuff. These scripts are also very powerful in terms of how they can benefit you. Just think how much time you could save if, say, 40% of your customer support emails just stopped coming due to the fact that your customers were now able to find the answers to their questions automatically. Having an online helpdesk is also of benefit if you travel around a lot or if you are away from the office on vacation etc. Instead of having to take a laptop loaded up with previous emails from customers, you can simply login to your helpdesk admin page and all of your previous correspondence will be online and at your fingertips. It also means that you won't have to spend hours in an Internet cafe deleting a days worth of spam at a time just to get to the important emails since only the important emails will have made it through to the helpdesk in the first place. As with most things, setting up a customer service helpdesk is one of those tasks that is always better done when you first start your online business. That said, it is fairly easy to integrate such a feature into your existing set up and that is exactly what I have done for all of my websites... Over the next few months, I will be phasing many of my email addresses out - I simply can't stand the spam any more! With immediate effect, all customer support issues for all of my products and websites will be handled via a central Customer Support Helpdesk. I am confident that this will improve the overall 'support experience' for both my customers and me :-) If you are interested in installing a similar helpdesk on your own website/s, there are numerous options when it comes to suitable software. I chose a product called eSupport (link below) and whilst this is a very powerful script, I am hesitant to give it my full recommendation since the installation/set up process was, how can I put this, slightly painful. It doesn't help that there is no manual for the software which means that new users are left to figure out how it works by trial and error or by trawling through hundreds of posts on the company forum. That said, I am advised by the software creator that a manual is in the process of being written and will be available soon. As I say, an excellent and powerful script once installed and configured but definitely not for those lacking patience (and indeed, some computer knowledge). If you opt for this script, my advice would be to get the publishers of the software to install it for you. You can find out more about eSupport at: http://www.kayako.com Other alternatives (neither of which I have tried myself) include Perldesk (http://www.perldesk.com) and Cerberus (http://www.cerberusweb.com). One advantage of Cerberus is that there is a free version :-)
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------------------------------------------------------ Sponsor Message "How to Create Powerful Offers That Pull Massive Results" This multimedia video and ebook tutorial reveals our revolutionary formula of how to create instant, powerful, irresistible offers that sell 477% more affiliate products with just a few minutes of work, and how to recreate it for yourself instantly. http://www.PowerfulOffers.com/g.o/kgs03 Article – First Step To Success - Eliminate Your Inner Obstacles By Olakunbi Korostensky Think back to a time in your life when you felt inspired and excited to make a significant change. Did you go for it or did your inner obstacles get in the way? Your thoughts and beliefs are the foundation on which you build your success. You can't build a solid house on a foundation of clay and debris and the same truth holds for your success. If your thoughts and beliefs are shaky, these obstacles will hold you back unless you eliminate them. Sometimes it is our friends, colleagues and family members who sow the seed of doubts by trying to talk you out of changing your path. It is when you decide to make a better life for yourself that your decision will be met by all kinds of cautious warnings. All unsolicited under the guise of serious concern and well meaning. People will say such things as "that sounds great, "but do you have any idea how much that will cost you or how long it'll take to get the kind of result you want?" Or, "And what will you do if it doesn't work out?" Or, "what will happen if . . .?" Downright to "you'd better stick to what you have now, at least you know what you've got". Regardless the origin of these warnings, they only serve to increase your level of anxiety and self doubts. The best way to handle such opinions is to thank your friends for their concern. Turn deaf ears to their platitudes and decide to watch out for whom you share your ideas with in the near future. Learning to handle obstacles is the best way to stand your ground and succeed. While running away only undermines your self esteem. Nature presents you with these challenges in order to learn to weather the storm and grow stronger. To succeed at overcoming obstacles you need to have the guts not to quit, but to see things through; to have the strong faith to believe more in yourself than in the obstacles and to have the willingness to do what it takes to turn the obstacles around. This means, you need to stand up to your obstacles and firmly believe you can overcome them. When you attack your obstacles and do something about them, you'll find that they are not as threatening as they appeared to be at first. Decide that you will not give up and if something has to give, it will have to be the obstacles and not you. Standing up to your obstacles imparts you with a sense of accomplishment and reinforces the sense of your inner power. By developing a habit of facing resistance, you instil into your psyche a strong message of endurance and success. This strengthens the faith and the belief in yourself. Which helps remind you of the responsibility to yourself. Sometimes you may have to resort to some other measures to overcome obstacles. If you can't get through the problem, try going around it, and if you can't go around it, try getting under it, and if you can't get under it, try going over it, and if you can't go over it, just dive straight into it. Reflection: Ask yourself if the obstacle can be ignored. Your fixation of the problem only renders it more cumbersome. If possible, stop paying attention to it. Use humour or your wits to get around the obstacle. This helps to diffuse the tension around the issue. Take the bull by the horn and confront the obstacle. Doing this might be challenging at first, particularly if you are not used to confrontation. Yet the more you do it, the easier it will become. Action Points: 1. See obstacles as propeller to move you forward and use them wisely. 2. Repeat loudly as often as necessary to yourself : "I can overcome this, and I will". 3. Confront obstacles as habits of success and not of failure. 4. Develop the ability to overcome, bypass, or eliminate obstacles. 5. When difficult circumstances arise, have the confidence to take action. Don't allow other people to put obstacles in your path. Learn to overcome obstacles by standing up to them without complaining. Have the faith and strength to change your thoughts and beliefs that you can succeed and you will.
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------------------------------------ More Sales - Less Work! ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.netSubscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Rate this ezine! Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
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