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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources 
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Be Successful NewsIssue No. 314 - October 18, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Ask Jeeves Not to be Left Behind in Pay Per Click Race 3. Article – Yes, You Must Test A Market Strategy 4. Article – How to Feel Great Every Day 6. Subscription Management/Publisher's Notices Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/ Article – Ask Jeeves Not to be Left Behind in Pay Per Click Race By Merle http://MCPromotionsPress.com Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo's Search Marketing (formerly known as Overture, and before that Goto.com). Not to be left behind, "Ask Jeeves" has burst onto the scene with its own "Sponsored Listing" program. See http://sponsoredlistings.ask.com/ Ask Jeeves has always shown sponsored ads on their search results pages, but they were pulled from Google. Now paid ads will be come primarily from Jeeves' inventory (followed up by those from Google). So what is a sponsored listing? It's basically a small text ad, consisting of a title, site description, URL and a keyword or phrase. You are only charged when someone clicks on your ad; not for impressions. It's very similar to Google's Adwords Program. If you purchase sponsored listings your ad will not only appear on Ask Jeeves, but across their network of sites, which include: My Search, Teoma, Mamma, Info Space, Dogpile, Excite, CNet, Clear Channel, Motley Fool and a few others. Sponsored advertising appears at the top of Ask Jeeves' search results pages, with more ads placed at the bottom; after the "Natural" listings. Here's an example: say you go to their search page and you do a search for "marketing ebooks." On the search results page you would see the top listings for that phrase. Placement and order of the paid ads is dependent on click thru rate and the maximum Cost Per Click (CPC). The CPC is the most you are willing to pay if someone clicks on your advertisement. Higher bids and more click thrus equal higher ad placement. Ask Jeeves does include a "keyword pricing tool" that displays the cost per click advertisers need to bid in order to appear in the top 4 positions for any keyword or phrase. Maximum bid is five cents where there is no reserve price already set. Minimum budget is $15.00 monthly for every 50 listings in that campaign. You can set up multiple campaigns under one account and you can set a budget for each one. Campaigns go live within 1 to 2 hours of setup unless you specify a specific start and run date, which is optional. If an end date is set your campaign will stop running on that date. With real-time reporting, it's easy for you to keep an eye on your campaigns and their performance. Like all pay per click companies, Ask Jeeves has some very specific rules. No unacceptable adult content, no sites depicting graphic violence or defamatory, offensive material. Nothing that is illegal in the U.S. Titles and descriptions must "accurately represent" the website that they link to. The keywords must also relate to the website content. This is a given for relevancy. Descriptions may contain up to 70 characters, with titles capping off at 25 characters. Listings may contain only one exclamation point with other style usage rules similar to those of Google's Adwords program. Advertisers must include their domain name or company name in the title, description, or URL of the listing. If your listing contains a certain geographic location it must be included in your keyphrase (i.e., "Cleveland homes for sale"). URL's cannot redirect to another website, which is bad news for those pushing affiliate programs and using third party links. If you've been using pay per click advertising for any length of time, most of this is pretty standard fare with no new real surprises. Should you advertise with Ask Jeeves? Only you can answer that. If you're already doing PPC advertising with Google and Yahoo, you'll need to decide if you want to extend your reach further, and also if you have the time to manage yet another pay per click program. Hey, if you're not sure, maybe you should "Ask Jeeves."
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The biggest is trying to take on too many strategies at once. The other mistake is creating a strategy that is either too big and can't be measured or too small and can't deliver enough results. Both are frustrating. Other bloopers include impatience, boredom, obscure measurements or limited focus, or any combination thereof. Another blooper, if you are a solopreneur, is trying to juggle more than one strategy at a time. When the results don't equal our expectations, mind or on paper, it is easy to say this doesn't work and want to jump to another strategy. First Stage: Choice. This is the time to plan and prepare. It contains three vital steps. Step 1: Brainstorm Strategies. It is important to create a list of as many possible strategies known by you or your team at this time. Don't scrutinize, just list. For the perfectionists, please know that there are hundreds of strategies for any one scenario and a complete list is nearly impossible. If you don't know of any possible strategies, do some research, and stop at three. Three that feels comfortable and achievable for you. Once the list is done, stop looking for or learning any new material that doesn't fit. Set those aside for now, temporarily. The time spent chasing more possibilities will water down the success of the current strategy. You never want to chase the next best thing when you still haven't worked what you already have going. Step 2: Choose and Prioritize. Measure the top five strategies according to needed resources and the learning curve. Choose the one that requires the least resources and run with that one. It may or may not be your first preference. Step 3: Measurement. This tells you whether the strategy is working. You can do this by measuring the number of responses or the type of responses you receive. The measurement can include a set percentage of the gross revenue expectations. Time is also a measurement. Or, the measurement can be any combination thereof. For example, if you wish to get 5,000 responses a month when you get to the maintenance period, the first measurement may be 10%, or 500 responses with 50 paid orders. Second Stage: The Loop is a process that continues until you reach the measurement. Step 4: It’s Time to Try It. Run the test. If you are a speaker, deliver the presentation once to a small group. For an Internet sales letter, post it, and measure the results in 8, 16, and 24 hours after first notification. If it’s a widget, stand on a busy corner, hand them out, and talk to people about their reaction. If it’s a children’s book, complete one or two story times at the local libraries. Step 5: Review Time. It’s time to evaluate. Is it working? How does it compare to the measurement? It’s time to gather all the yellow sticky notes and other comments received earlier and evaluate each one for its merits and possibilities. Which ones do you want to incorporate into the next test? Step 6: Tweak, Pinch, Pluck and Twist. It’s time to tighten and sparkle. If speaking, rewrite. If a sales letter, add, delete, or expand the content. If a widget, redesign or edit the sales copy. Step 7: Put It Out There Again. Time to test it again with the changes. Before sending it out there double check to see if the measurements still fit or need adjusting. When you hit the measurement, the loop stage is complete. If not, return to Step 4 and loop again. Continue until it meets or exceeds the measurement. Stage Three: Working the Strategy. Now it’s time for consistency. Step 8: Work the Process. This is the maintenance period. Don't drop the ball here -- consistency and pattern are the keys along with sporadic measurements. Watch the marketplace for changes that could affect your results. Know the marketing history of similar products. Available resources should begin to open. Step 9: Next! If the current strategy has opened resources, it is time to choose the next strategy. If not, keep working this strategy and allow the other strategies to wait until the resources become free. Don't fall into the trap of tweaking it just because you get bored with the process. -------------------------------------------------- Sponsor Message New! Exactly How I Got 2.8 Million Visitors (Step-By-Step) Go anywhere in the world. Find 102 people who surf the 'net in English. One of them has been to Marlon Sanders' web sites. (Add that up and it's 2.8 million true unique visitors.) Think about this... Go out on a busy street anywhere in your City. 1 out of every 102 people you see there will have been to one of Marlon's web sites -- and you can do the same thing anywhere in the world, as long as you're looking at people who surf the 'net in English. What do you care? Because first Marlon's going to PROVE it to you. Second, he's going to show you step-by-step in detail, exactly, specifically how he did it. No smoke and mirrors. Everything is revealed. No one has ever done this before. No one has revealed everything. If you want to get more visitors to your web site, check this out now. It's definitely not the "same old, same old." Here's the URL: http://getyourprofits.com Article – How to Feel Great Every Day By Dr Jill Ammon-Wexler, Executive Advisor I'm about to show you how you can feel great starting right now. Sound too good to be true? Hang in … you’ve got a pleasant surprise coming. Let's start with what makes us feel good. Well it’s not pain, right? So that leaves the logical opposite -– pleasure. "Hey," I can hear you protest. “Where's the big pleasure button in the sky that I can push to make me feel good? Life is not the so-called bowl of cherries." That’s a fair question. Let’s explore it together. Remember the last time you had a really B-I-G laugh about something? Maybe it was a funny movie, hearing a really hilarious joke, or some unexpected life event just tickled your funny bone. I’m not talking about a chuckle at some lame joke. I’m talking about downright, pxx-your-pants laughter. The kind where you slap your thighs, double-over, and tears squirt out your eyes because you are laughing so hard. Now that’s laughter. And do you recall how good you felt afterwards? Know why we feel good after laughing really hard? Because intense laughter actually gives all of our internal organs an awesome massage. In fact, a really good gut-twisting laugh is the equivalent of 15 minutes of intense aerobics. How about that? But you don’t have to pay $50 to get into a comedy club to get a good laugh (although it may be worth it at times.) I’d like to share a less expensive approach with you, because I think all of us can use a good laugh. Get a Good Belly Laugh OK. Our goal is to get you into a good 5-minute belly laugh. Many of us have had laughter conditioned right out of us. But it's OK if you have to jumpstart your laughter with a fake laugh. Yep, it’s silly alright. But that alone is worth a laugh. Isn’t the promise of feeling great worth feeling a little silly? Besides, the aerobic exercise means you can skip the exercise bike today! Right? So go ahead and start with a fake laugh if necessary. No chuckles -– laugh as big as you can! Here’s where some amazing things come into action. You know how natural it is to laugh when someone else is laughing? That's due to a natural brain response. Well your brain is going to respond to your own fake laughter by producing the “laughter neurochemicals” that tell you to laugh even more. Hang in with your fake laughter. Very soon you’ll find you've gone from fake to genuine laughter. And this is really worth a good laugh! Laughter-Based Problem Solving Now here’s where the REAL fun comes in. In the middle of your uproarious laughter, think about a problem or something that is bothering you. Then go ahead and laugh about it. Remind yourself that you have survived up to this moment, and this too shall pass. It will, you know! Know what you've just done? You've just conditioned your subconscious mind into linking deep pleasure and confidence with your ability to solve your problem. You're going to have the pleasure of feeling your attitude toward that so-called problem shift … helping a positive solution fall into place. Done laughing? Pull in a couple of deep breaths and appreciate the extra flow of oxygen into your brain. You are about to have a fabulous day -– with stress running off of you like water off a ducks back. Quack, quack! There you have it! A proven-effective BRAIN-SMART SECRET of how feel great every day for the rest of your life. Do it, and you’ll get hooked. Guaranteed! By the way, are you aware of the huge health benefits of laughter? Remember Norman Cousins book “Anatomy Of An Illness” in which he described how he laughed himself free of a so-called “terminal” illness just by watching funny movies and laughing hard? Interestingly, we now know that laughter stimulates the flow of lymph in your body, and pumps huge supplies of health-giving oxygen deep down into your lungs. About This Technique The author, Dr Jill Ammon-Wexler, is very much a life adventurer. Over the years she has "been there, done that" in terms of the successes (and failures) life can deliver. She long ago discovered, and is constantly reminded, that laughter is the best medicine (Grandma was absolutely right.) ------------------------------------------------- Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. 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------------------------------------ More Sales - Less Work! ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.netSubscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
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