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Be Successful News

Issue No. 339 - April 18, 2006.
Publisher & Editor: Kevin Sinclair, CPA.
Email subscription details at the bottom of the page.
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The Complete Site Build It! Reference Center...
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What's In This Issue

1.      Article – 14 Ad Copy Tips - Dare To Be Different

2.      Premier Classified Ads

3.      Article – Cheaper Ways to Get Visitors to Your Website

4.      Article – How We Create "Coincidence"

5.      2 Bucks Classified Ads

6.      Subscription Management/Publisher's Notices


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Article – 14 Ad Copy Tips - Dare To Be Different

By Eva Browne-Paterson - www.evieb.com

I received a question from a subscriber earlier this week and thought I'd share it with you in case you have the same problem... "I've found in the last couple of weeks that too many people are using the same word content in their ads - how they are ever going to make their ads stand out?"

It's a good question and one that you should really take notice of. It often looks like the ad copy being promoted for particular programs is the same and that's because many affiliates just copy and paste the ad copy from the same affiliate area.

If you really want to stand out, and you'll need to to make sales, then you'll need to change the ad copy to sound more like you and not like every other Tom, Dick or Sally.

Here are 14 ways that you can change the ad copy provided to most affiliates online and be more original with the ad copy you submit in your promotions.

Rewrite the copy: Just have a go at doing it. You don't have to be a great copywriter. Just write from the heart and be honest and true to yourself and it will come across that way to the reader. 

Use an eye-catching headline: I highly recommend using an eye-catching headline that will attract attention -- even if you're being really different. Use different words that stand out, ask a question or solve a problem to gain attention.

Capitalisation: Only use caps where it's completely necessary. Usually the headline is one place you can use caps to emphasize particular words. Throughout the body, having whole sentences capitalized is a no-no.

Using symbols: If you have space left over in the headline, that's one place you can get away with using symbols, as long as you don't go overboard. Symbols can make a headline stand out but remember, it is the wording that really counts. If you have spare space in the headline, consider using one symbol either side of the wording. Or repeat the same symbol twice. That's about as far as I'd recommend going with symbols...

Use testimonials: Testimonials are a terrific way to let the prospect know how it will feel when they get their hands on the product or service that you're promoting. If you don't have a testimonial of your own because you don't have the product yourself yet, then borrow some from the main web site or type the contents of an audio testimonial provided on the site. These are great resources you can utilise. If there's a particularly powerful statement in the testimonial, then you can grab a piece of that statement and make it the headline for something completely different.

Lower the hype: Don't go overboard and make huge monetary claims. The FTC don't like it and you're putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it... Don't elude to the fact that you made $25k in your first month when we all know that's probably a bit of a fib. It's not worth it and your prospects can see right through it.

Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed.

One exclamation mark: Why waste space with tonnes of exclamation marks? Using one says the same thing, but 3 or four just screams "desperate newbie dying to make their first sale!!!!!"

Use up all the space allowed: When you're allowed to use five lines at 65 characters per line, why not utilize all that space? I honestly shudder when I receive a solo ad that's seven lines long... It's a waste of the advertiser's precious money. Utilize the space you've been allotted to get the message across and prompt the reader to click through to your site within that space. Use a formatting tool like the one at www.formatit.com to space out the ad copy properly.

Tease the reader: Don't worry about informing the reader about every little feature of your program. That's what the salesletter is for. The aim of the advertisement is to attract new prospects to your web site. Tease them by giving them just enough information to pique their interest and compel them to click that link in your ad.

Include bonus info: People love a freebie or a discount. Don't be afraid to include them or let them know what goodies are in store for them.

Check the spelling: This is a must-do task and also includes checking the grammar. Make sure your ad will make sense to the reader. And don't forget question marks after a question.

Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the salesletter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here's the link to click... You get the idea.

Test your ad copy first: Using free ezine ads is a great way to gauge the response from your advertising before you go and pay for advertising. Test them out and get them pulling the response you really want. ;-)

Just dare to be different and you'll notice a great improvement in the response from your advertising sooner than you can click the link in the resource box below. ;-)

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Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.com. She lives in Australia and has been marketing for over 13 years online. If you're looking for ezines to test your ad copy in, click the following link to subscribe with one click to over 20 ezines with a double opt-in reach of nearly 300k! http://www.ezines-r-us.com/freeadvertising.htm


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Article – Cheaper Ways to Get Visitors to Your Website

By Kevin Sinclair

Getting visitors to your website has been the ultimate dream of internet marketers. More traffic equals more money, so they say. But how can you do it without spending a fortune?

Unknown to many there are a few ways of getting visitors to your site without risking a lot of money. But remember, it's not that easy. It takes more work. So, if you would rather work instead of pay to get visitors to your site, then here are a few things you can do:

1. Submit articles to article directories. This is probably one of the most effective ways of getting traffic to your site. By submitting articles with a link that points to your website, you are assured of long term traffic. As long as your article stays in the directories that you submit to, people can find it and the chances of getting traffic to your website is increased. A few of the article sites where you can submit to are goarticles.com, ezinearticles.com, ideamarketers.com, articlecity.com and articlesfactory.com.

2. Search Engine Optimization (SEO). It's not really rocket science. SEO is simply a technique that you implement on your site to rank higher in the search engines. Here are the things you might want to implement right away:

a) Your domain name should have your keyword in it.
b) Title tag of each page of you site should contain your keyword.
c) Your keyword should be on the first paragraph of your page.
d) The image alt tags should contain your keyword.
e) The file names of each page of your site should also have your keyword.

3. Create a blog then link it to your site. Postings at Blogger are easily indexed by Google. Updating your blog is feeding the search engines. Each time you put fresh content out, the search engines will notice it and come running to eat it all up. Putting your keywords in this fresh content will help you rank higher in the search engines. Your site gets updated a lot if you link your blog to it. Blogging is easy and it adds a lot of pages to your site. You can get free blogs at blogger.com and wordpress.com.

4. Posting in forums related to your topic. By participating in forums you'll have the opportunity to place your link in the signature line and get traffic from forum members. You can find a forum related to your topic by going to a search engine and typing your keyword + forum. Make sure the signatures you post in forums are catchy to attract readers and make them click on your link and come to your site.

These are simple, cheap and very effective ways of getting visitors to your website. Implementing the above would guarantee a stream of traffic not only for the short term but also for the long haul.


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Article – How We Create "Coincidence"

By Dr Jill Ammon-Wexler, Pioneer brain/mind researcher
www.quantum-self.com

Do you believe in “coincidence?” Actually nothing happens by chance. We actually CREATE what we call a “coincidence.” When do coincidences happen in our lives? Stop and think about it. When you are focused on something and it has a priority in your life, little coincidences seem to occur.

This works no matter what you’re focused on. If you’re focused on worry and fear, or anger and frustration -– you will have “coincidental events” reflecting what you are worried about. Worry is actually negative goal setting.

The classic example is someone who is looking for success, but just can’t achieve their goals. They might be focused on their goal, and that seems like a good thing. But their unconscious mind might be filled to overflowing with negative thoughts and beliefs.

So what happens? They create negative “coincidences” that sabotage their efforts. Self-defeating situations are inevitable when your mind is focused focus on fear, worry, or the concept of being somehow limited.

What is “Coincidence”?

Negative outcomes don’t just “happen” in our lives. They occur when we refuse to pay attention to warning signs of a probable negative outcome. Let’s run a little test of how you got to where you are today because of “coincidences” that occurred in your life.

Start with one aspect of your life. This could be love or romance, your career or business, financial success –- anything that has truly special significance to you.

You know where you are today in that area, but let’s step back say three years. What was the situation then? Take a few introspective minutes to recall the major decisions you made in that area of your life as you think forward to today.

Here’s where you’ll begin see how one decision led to another. Pick one major decision. If you had made a different choice, how would things be different today?

So why do you think you made that decision? You were focused on something positive or negative, that focus created your response to an opportunity or challenge –- and here you are today as a result of that past focus and action.

Creating Positive Life Outcomes

Here’s how to get some positive results in your life:

Begin by deciding what it is that you really want -– make it a positive outcome, and not fear based!

Then begin to focus on what you want. Now continuously reassure yourself that everything in your life is moving in the desired direction.

Trust and be patient. Do NOT “buy into” any challenges as evidence of a negative outcome. View them as learning experiences and opportunities to fine-tune your actions.

The very moment you adopt the above technique, you have moved from creating what you don't want … to creating what you DO want.

On the other hand, if you choose NOT to direct your subconscious mind to create the life you want, everything will remain as it is today –- or will go downhill because of building anger and frustration. This IS your life. Why not make the most of it, and be happy?

--------------------------------------------
A weekend with Dr Jill’s Get What You Want OR her Live Well and Prosper e-workbooks will take you by the hand … and show you step-by-step exactly how to make your life a better, more successful experience! Click Here => http://www.quantum-self.com/goals.htm


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Subscription Management/Publisher Notices

Editor and Publisher: Kevin Sinclair
Be Successful! Personal and Business Success Resources
http://www.ksinclair.com/
mailto:kevin@ksinclair.com

Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message.

Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence.

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Copyright ©1997 - 2006 KG Sinclair. All rights reserved. May not be copied without the written permission of the copyright owner.
Last revised: November 29, 2006
.