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Be Successful NewsIssue No. 292 - May 17, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Increase Your Search Engine Ranking - What Works Now 3. Article – GoogSpy: Business Counter Intelligence for Everyone 4. Article – 20 Ways to Shift Worry Into Attracting Energy 6. Subscription Management/Publisher's Notices Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article – Increase Your Search Engine Ranking - What Works Now By Dan Meiyers The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about. You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage. The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name. Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings. Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula. To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps. Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page. If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
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------------------------------------------------------------------ Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – Law of Attraction: 20 Ways to Shift Worry Into Attracting Energy By Catherine Franz Worry, big or small, blocks positive vibrations from entering your realm. The longer the behavior, the deeper the roots, the harder to override. Staying in its merry-go-round places the person in a form of trance. And like all trances, the person in the trance isn't aware that they are there. If told they are in a trance, they would simply deny it. A self-mirror change requires persistent external feedback or shaking event before noticeable by a person in a trance. Even with strong positive feedback, it may take years before the person is open enough to accept the feedback as truthful. This is because when our internal dialogue makes a choice it closes that file and changes that belief to their truth. Because we don't lie to our inner dialogue, it automatically accepted it as truth. And to open it up to reconsideration is taking a risk. The common reasoning, everyone has worries, is a perceived truth, yet it is an incorrect filter. The good news is that as a belief it’s replaceable. To start, the person in the trance needs to allow themselves to see their status and with a distorted vision, it isn't easy. Where the behavior stems from doesn't really matter. Because worry is an easy path of least resistance, it is painless to stay on its carousel. Here are ten alternative activities and experiences for guidance off the carousel: 1. Physical exercise. This can be something indoor or outdoors, dancing, or just household chores. 2. Practice muscle relaxation techniques. Start with one muscle and progressively move to the next, and continue. Deep relaxation practice for 10 to 15 minutes every day removes stress, worry, and increases energy level and productivity. Resource: http://ourworld.compuserve.com/homepages/har/les1.htm 3. Learn abdominal breathing techniques. This increases oxygen to the brain and muscles, stimulates nervous system, promotes positive energy (and attraction) between mind and body that radiates outward. The easiest technique is to lie on your back, place a hand on the stomach, and breathe in and out while observing the hand raise and lower. Watch a baby breathe, they breathe this way naturally. Resource: http://caregiver-information.com/Relaxation/abdominal_breathing.htm 4. Emotional music. Music that brings out the warm fuzzies, returns a fond memory, makes your soul sing, or warms your spirit. 5. Allow a distraction. Watch TV, go to a movie, play a video game, research on the Internet, read an inspiration poetry or story. Even at age 50, I still love, "The Little Engine That Could." 6. Verbal discussion or expression. Talk with someone about the worry. They don't need to respond with solutions just compassion. 7. Stop and build something with your hands. If you garden, plant or pull weeds. Fix a lamp, paint a wall, or sandpaper an old table. 8. Play a game. Solitaire, a mind game, jigsaw, or crossword puzzle. A board game with the kids or Chess with your significant other. 9. Allow the artist in you to emerge. Find the kids crayons, do you paint or like to draw with pencils or colored pens. Play around, experiment, explore, and play. It loosens the grip. This opens up the other side of the brain and balances the stress from the other side. 10. Journal or write the worry away. Many times the worry isn't as bad as our mind makes it out to be. Explore possible options or write about a fond memory you have that has nothing to do with the worry. Keep the writing light and airy. If you find the writing getting heavy, shift to something else. Cut and post this list on the refrigerator. At the first sign of worry, pull something from the list that feels good at the time or fits into the time you have available. Adjust the list as you find things that do and do not work. Enroll the help of friend to let you know when your language reaps worry. If worry follows you to work, here are 10 ways to help loosen its grip so you can focus on your job. The worse thing you can do is deny its there and push it down. No matter how hard you think you've succeeded, people can see the change. 1. Take a slow walk to the bathroom, kitchen, or water fountain. 2. Write for three minutes, dump everything onto the page, and then tear it to shreds. Then write something positive for another three minutes. 3. Relax each muscle, start with the toes, and move upwards. Until relax. 4. Focus on your breath. Do just a few minutes of abdominal breathing (see #3 above). 5. Change surroundings even if briefly. 6. Talk to someone else for a few minutes about something positive and not about the job. 7. Eat an apple slowly, deliberately; focus on each bite and its taste. 8. Listen to someone share a story about something they enjoy. 9. If possible, turn on some music (headphones). A song only takes three minutes and worry can distract you all day. It’s worth the three-minute investment. 10. Even gentle movement changes physiology and focus. Stand up, move, stretch, or sway to the music -- real or imagined. Separate the truth from the perceived facts. Afterwards, brainstorm whatever possibilities come forth. If any of these items are not helping, there may be a natural process occurring. When stressed, the brain’s frontal lobe, the thinking part, sends all its blood to the back part of your brain -- also known as flight or fight syndrome. This stops rational thinking. This occurs with any strong emotion, especially anger. Ask someone else for help with the rational thinking until the blood transfers back. It’s fruitless to try to force rational thinking during this time. People in a trance are not able.
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