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Be Successful NewsIssue No. 283 - March 15, 2005. What's In This Issue 1. Article – 6 Affiliate Mistakes You're Probably Making... 3. Article – What's Missing From Your Marketing? 4. Article – Success or Failure ~ It’s a Personal Choice 6. Subscription Management/Publisher's Notices Sponsor Message Serious Software for Serious Home Business Earners Supercharge your advertising dollars with proper Lead capture and follow up. You MUST capture your leads into a prospect manager or you are losing money! The EARNERS know that it's not just about sending traffic to a website and hope they buy. YOU MUST capture your interested prospects contact info so you can do proper follow up and repeat marketing/exposure to EXPLODE your results and create MASSIVE profits. The Home Business Suite allows you to do all of this easily. Take a FREE tour right now and make that decision TODAY to finally create real and lasting success working from home. http://www.kwikbank.com/?c=14713 Article – 6 Affiliate Mistakes You're Probably Making... By Anik Singal Everyday I see more and more affiliates making the same mistakes. The worst part is that they’re just doing what they’re taught by the so-called “experts.” It’s no shock to me that 95% of affiliates make no money. The problem isn’t that some people are just “better” than others – the problem is just the way the 95% are running their business. That’s why I’m going to diagnose the 6 most common mistakes AffiliateClassroom.com sees affiliates making everyday. The 6 Mistakes you better learn to avoid like the plague: 1. Not Building For Search Engines: If you’re an affiliate and want to be successful at it, you better learn to make search engines your best friend. Search engines are a better source for long-term, targeted and FREE traffic. Make sure to build your site in clean HTML coding, provide good content and optimize all your pages (not just the home page). I firmly believe that all affiliates need to study search engine optimization closely. If you want to learn how to optimize websites quickly without spending years studying, check out my “push-button” system at http://www.DominateSearchEngines.com 2. Not Enough Text – Too Many Banners: This might be the #1 problem – I come across hundreds of these sites almost daily. Think back to why “YOU’RE” online – to find information right? What good are banners to you? Do banners provide you any good information? Absolutely not. Don’t get me wrong, I don’t discourage using banners – I just say to only use them after you have content on your website. And stick to just 1 or 2 banners. The goal here is to hook someone with good content, then urge them to click the banner to learn more. Don’t just slop up a bunch of banners and expect to become a super affiliate… 3. Promoting Only One Product: This was something I learned from Ken Envoy and it made no sense to me until I tried it. Let’s use an example to illustrate: Let’s say you’re looking for a car and you ask someone “Hey, which one should I buy?” Would you rather have the person show you 3, give you the positives and negatives and then “suggest” a car or just shove one of them down your throat and refuse to talk about anything else? I think the answer is clear – you much rather have someone RECOMMEND something. So, do the same on your websites – let your consumer choose what link they click on (your conversions will go through the roof). 4. Not Giving Away FREE Products: Another mistake I see done on almost 98% of the websites I visit – they have absolutely no viral marketing build into their system. If you want to hook someone and build loyalty, put some of your best information into a small PDF – give it away for free and watch your sales and traffic multiply. NOTE: This is a more long-term strategy so be patient… 5. Hard-Selling: If you know anything about affiliate marketing, then you’ve heard of “PRE-SELL” – well it’s a shocker that most people never use it. PRE-SELL is when you warm up to your visitor with some good content and information and then slowly “recommend” them to buy something. I also never thought this would work until I tried it. Hard-selling is what your merchant should be doing, you, however, should avoid it at all costs. 6. Too Much Going On… This mistake is a bit related to the “Too many banners” mistake. I can’t even begin to tell you how many times I have WANTED to buy something but just couldn’t find the right link to do it. Some affiliate websites have a million things going on – the reader gets so confused that they hit the back button and “poof,” never come back. Keep your pages targeted and clean – go for ONE goal – to get the click over to the merchant(s) you’re promoting. Golden Rule: The more you show them, the more confused they get. I highly suggest reading those 6 again – they are very important to master if you want to become a super affiliate one day. Even I am going back to my old projects and still fixing my mistakes – they’re all over the place. But, the second I fix them, I see an enormous difference, you will too.
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Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article – What's Missing From Your Marketing? By Charlie Cook Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising sales. She provides live traffic reports from her plane to six radio stations and wanted help selling the 15-second advertising spots she reads during the traffic reports. John called from Boston, Massachusetts for ideas on how to market his new product. He wants companies like Black and Decker to license, produce and market a unique hydraulic hand tool he and his partners have patented. These two clients are as different as night and day in terms of the products and services they offer, but both have the same objective and are stuck on the same problem. They're having difficulty getting prospects' attention and both want more qualified prospects to contact them. Are you getting your prospects' attention? Do you want more prospects to contact you? I review a lot of marketing copy, ads, websites, and sales letters for people who want to attract more clients and most of them have the same problem. They're missing at least one of the three core elements essential to attracting prospects and helping them become customers and clients. Whether you are marketing yourself as a real estate broker, accountant, business coach or you sell advertising in Anchorage, Alaska, your marketing should be structured around these three elements: 1. Problem This is what your prospects are thinking about and what prompts them to open the yellow pages, use Google to search the web or call you. They're asking themselves questions like: How can I get more clients? Where can I get an iPod? How can I keep more of what I make? How can I keep my figure? How can I avoid losing everything if my house burns down? How can I avoid wasting m0ney? How can I eliminate back pain? How can I eliminate stress? When you know what your prospects want, you have the key to getting their attention. Lead with a quick sentence or question about your prospects' primary concerns; what it is that they want to Get, Keep, Avoid or Eliminate. 2. Solutions Once prospects have learned that you understand their concerns, they want to know if you can help them Get, Keep, Avoid or Eliminate what they want. Tell them about the solution you provide to their problem and the benefits it provides. Using their list of concerns and wants, explain how your product or service can help them. Credentials and technical features may matter to some, but it's the results your product or service provides that will convince a prospect to buy. Write a list of five to ten results your product or service provides and use these in your marketing copy. 3. Call to Action Is this the point in the process when you tell your prospects to buy? Yes, you do want to give prospects the option to make an immediate purchase, but in most cases, they won't. Remember that 80% of people scan and research their options for weeks, if not months, before making a purchase. Prompt your prospects to buy but make sure to also give them a reason to contact you so you can build a relationship with them. Tell them which actions to take and why. Where should you use this marketing sequence? Everywhere you market. If you contract with Holly for one of her 15-second radio spots, lead with a problem, then describe the solution and the results and tell people how to contact you. You'd use the same formula if you were writing copy for a postcard mailing piece or the pages of your web site. That's right; each and every page of your marketing can benefit from using these three core elements. For example, most web sites have an "About" page or a "Products" page. In most cases, these are comprehensive, descriptive and boring. Before you write or rewrite them, stop and think about your objectives. What do you want your prospects to think and do when they read or hear each of your marketing pieces, including your web pages? You want to get peoples' attention, to position yourself as someone who provides solutions to their problems, and you want them to contact you. Include these three essential elements (Problem, Solution, and Call to Action) in all of your marketing and your conversations, and you'll increase response rates and generate more new business whether you're designing industrial tools or circling Anchorage to provide traffic reports from your plane.
------------------------------------------------------- Sponsor Message Profit from the Music Industry with MusicForte! MusicForte is an unprecedented online program that is fast becoming the World’s Foremost Community for Music, Education and Business! MusicForte has true mass appeal in ways that we have never seen online before. Even if your interests are not entirely geared towards music, we know you'll be amazed by the home business opportunity where our compensation plan is second to none. Join us now and get started on your way to earning big with MusicForte: http://www.musicforte.com/affiliate/kgs03 Article – Success or Failure ~ It’s a Personal Choice By Gus Rutter Every human being needs to realize some successes in their life. For some, success means building their own business and watching it flourish; for others, it means learning how to walk again after a tragic accident; and still others perceive success as raising a family with solid morals, values and principles in a society that’s begun to run amok. Regardless of which face success wears, it’s critical for the development and maintenance of a healthy, well-rounded sense of self. The definition of success tends to vary from one person to another. What someone sees as success from their viewpoint can be seen as failure from another perspective. For example, someone knowing how to distinguish flowers, trees or grass or something mundane like a knife at the dinner table is unlikely to be seen as remarkable to most people, but to Helen Keller, it was truly amazing and changed her life. Not able to see or hear this remarkable young woman needed to learn how to live in the world without the common frames of reference that we take for granted. Not knowing how to communicate the simplest thing such as a 'tree' with a dedicated teacher she managed to overcome extraordinary obstacles to be come an outstanding member of society. Too many people waste their lives pining away for opportunities to please a particular parent ~ who had probably set unreasonable goals for them during their childhood ~ only to end up never achieving any sort of personal success, because they either set themselves up for failure, or don’t recognize success when it’s been achieved. Such circumstances can be emotionally crippling, and can result in a significant lack of self-esteem, melancholy or an overall outlook that’s negative and, therefore, inhibitive. The old adage which states, ~When life hands you a lemon, make lemonade,~ is a good formula to follow when striving for success. As Robert F. Kennedy once said, ~Only those who dare to fail greatly can ever achieve greatly~. It truly is a matter of perspective. Let’s suppose that you’ve decided to lose ten pounds and have placed yourself on a sensible diet. If, at the end of a month, you’ve lost six pounds, the type of person you are will determine how you see the result. Those who are of a more positive nature will see it as having lost six pounds ~ something to celebrate; those who are more negative in nature will see it as having failed to lose ten pounds. Success or failure, then, is a personal choice. Another view of what failure might be comes from the silent film star Mary Pickford who once said "This thing we call 'failure' is not the falling down, but the staying down". This demonstrates that we tend to decide what will be our successes and what will be our failures. If we decide that a situation will beat us then it is likely that it will beat us. If however we choose not to simply accept our circumstances, but gradually attempt to change the things we don't like, then we will be successful, however minor our success may appear to an outsider A person’s outlook is formed by a combination of basic personality traits, environmental factors and ~ believe it or not ~ overall good health. If an individual is suffering from a certain physical illness, such as a hormone imbalance, it will have a direct affect on his or her ability to perceive things in a realistic manner. Those who enjoy good health, but still have the tendency to be negative or melancholy would probably benefit from some form of therapy. Whatever the case may be, everyone deserves to be happy ~ and too many people get in their own way when it comes to achieving that happiness. Those who overcome such obstacles have, indeed, achieved true success.
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