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Be Successful News

Issue No. 333 - March 7, 2006.
Publisher & Editor: Kevin Sinclair, CPA.
Email subscription details at the bottom of the page.
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The Complete Site Build It! Reference Center...
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What's In This Issue

1.      Article – PLR Content - Quality Counts

2.      Premier Classified Ads

3.      Article – "The New Kid in Town": MSN AdCenter

4.      Article – Personal Development Tips from A - Z

5.      2 Bucks Classified Ads

6.      Subscription Management/Publisher's Notices


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Article – PLR Content - Quality Counts

By Kevin Sinclair

Keen users of Private Label Rights content are delighted to see more and more PLR sites appearing. The proliferation of such sites has, however, given rise to a new problem - the overall quality of the articles users pay for. Good (and reliable) writers are snapped up fast and given ongoing work. Regrettably, some PLR site owners seem to be only concerned with getting a batch of articles uploaded no matter what the quality.

Competition, as we all know, is a GOOD thing. Quite a number of PLR users are now making a practice of signing up to check out the quality of what's on offer in a new site. If they like it, they stay. If they don't - they vote with their feet, or more appropriately, with the 'cancel this subscription' option at PayPal.)

Your Rights as a PLR Site Subscriber

Don't feel that you have to accept the articles you get no matter what the quality. You are entitled to get articles and/or ebooks that have been proofread and edited to correct grammar and spelling. It is the responsibility of the PLR site owner to check that the articles are of an acceptable standard (or to hire someone to do this for them).

PLR users expect to have to tweak and change an article to create unique website content. They should not, however, have to edit every article. We all expect an error to creep in here and there - but an entire batch of articles written by someone whose language is quite obviously NOT English is not acceptable. Nobody wants to have to copy-edit every one of 20 articles before turning them into an e-book!

What You Can Do If You Are Not Satisfied With the Quality of PLR Content

The first and most obvious option is to cancel your subscription. However, you would be doing everyone a favor if you took the time to contact the site owner to explain why you are not happy. Copy and paste a few examples from the articles to demonstrate the errors.

In the past, PLR site owners have sent back batches of articles to be corrected and/or rewritten when they are not satisfied with the job. In extreme cases, they cut their losses and just hire a new writer. Any PLR site owner who wants to build a profitable and well-regarded business will be interested in working with you on this - they don't want to lose customers!

If you can't get any satisfaction, move on. Sample the content of several sites. Ask for recommendations from friends or other publishers before you sign up. (Look for more than one satisfied customer - never forget that some reviews are there solely to get you to sign up via the reviewer's affiliate link.)

Find a Site to Satisfy Your Personal Needs

Different sites offer different things. Some sites offer articles and completed e-books, sales letters, and well-produced graphics. Others provide only articles and a few bonus products.

If you are a competent graphic designer and know your way around programs like Photoshop, graphics may not be important to you. (Indeed, you may prefer to create your own graphics so your site looks different to everyone else's.) Some sites offer 'extras' like web hosting and autoresponders, plus ready-made AdSense sites. If you are just starting out, you may like these all-in-one solutions.

Check out the following:

- What you get for your monthly subscription - articles, e-books, e-courses, AdSense sites, graphics and sales letters.

- The quality of the articles that are immediately available - general style, grammar, and spelling.

- Is the content original (not copied from some other source)?

- The regularity with which content is posted. (Check out the forum, if there's one available. Are there constant complaints or queries about when this month's content will be available?)

- The range of topics covered. You will find that some sites specialize in one subject area, while others cover a broad range of topics. Are you using enough of the monthly content to make it worth your while? There's not much point in being able to access 200 articles a month if you can use only five of them.

It's common for PLR users to belong to more than one site. An example: $200 a month spread between four to six sites comes to only $2,400 a year - which is an excellent business investment compared to the cost of hiring your own writer. Well-written, carefully-edited PLR articles are usually well worth the monthly fee. Take the time to assess the content of any PLR site - and stay with the ones that believe in quality control.


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Article – "The New Kid in Town": MSN AdCenter

By Merle: http://MCPromotionsPress.com

If you use Google Adwords or Yahoo Search Marketing (formerly known as Overture) for your pay per click advertising, you'll want to "listen up".

There's a new competitor on the scene "MSN Ad Center". Microsoft's pay per click program is called "MSN Keywords" which is the first of several advertising options they have planned.

At the time of this writing the only way to participate in this "pilot program" is by invitation only. Rumor has it they should be going public with the launch towards the middle of this year. If you'd like to be considered for participation you can sign up at ...  http://advertising.msn.com/searchadv/PilotForm.asp

If you're already a client you can log into your account at http://adcenter.msn.com

The program, which is very similar to Google Adwords allows you to bid on keywords associated with your online business and your ads will be displayed on MSN's search results pages reaching a potential audience of 49 million people every month.

Once approved for the program you'll need to create your own "ad center" account. The sign up fee of $5.00 will be charged to your credit card at that time.

The next step is to select the keywords you want your ads to appear for and how much you want to bid for each. The minimum bid is five cents. You're only charged for actual clicks on your ads not for their display. There is no minimum monthly budget. You'll also find a keyword research tool under the research tab to brainstorm new keywords or check on keyword performance.

If you already use "Google Adwords" or "Yahoo Search Marketing" you can easily import your existing ads and keyword lists. If you need assistance you can use what's called "Quick Launch" where a marketing analyst will assist you with your account setup. During beta there is no charge for this assistance.

One of the nicest feature of MSN's pay per click program is the "advanced targeting".

You can select the target markets you want to reach (male, female, by age). You also can select locations, specific countries/ regions, even select cities where you want your ads to appear. How about choosing the days of the week you want your ads to run, right down to the time? Yes, you can do it all right here. This is possible due to MSN's use of "audience data" to better target your ads to the audience who would be most interested in your offer. They call this "Audience Intelligence" which allows you to make smarter decisions when it comes to your online marketing campaigns.

You can also track conversions with their free conversion tracking.

Setting up your text ads is simple following their guidelines. You have four lines to work with:

Title Line (25 characters max, incl. spaces) 2nd & 3rd Line (70 characters max, incl. spaces) 4th Line (this is for your url, 35 characters) For more specific style guidelines see http://tinyurl.com/cevu4 . For content guidelines see http://tinyurl.com/7ue53

You'll find a "reports tab" in the ad center so you can keep an eye on how well your campaigns are doing. You can track click through rates, impressions, and more.

If you're already using pay per click marketing in your online marketing efforts, you might want to take MSN for a spin. With their advanced targeting you'll be given the ability to hit your target market with  more precision, and expand your reach and online exposure.

For more information visit the learning center http://tinyurl.com/b786r or see the AdCenter Blog for members at http://blogs.msdn.com/adcenter/

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Article – Personal Development Tips from A - Z

By Kevin Sinclair

Here are some personal development tips to help anyone achieve anything in life.

ACCOUNTABILITY
Be responsible and accountable. There is nothing to gain from pointing the finger or blaming others.

BUILDING POSITIVE HABITS
Lay a foundation brick by brick, in no time you will have a great wall to protect from the negativity and negative habits that are so prevalent in the world today.

CONSCIOUSNESS
Become aware of everything. Be aware when negative thoughts cross your mind. Be aware of the people you associate with. Be aware of how you think and live your life everyday.

DRIVE
Don't give up. Be relentless, if something falls short of expectations, take a step back, reassess, make the necessary corrections and try again, then again, and again if needed. It has been said that Thomas Edison made 1000 attempts before inventing the light bulb. Make no mistakes persistence will pay off.

EFFICIENCY
Becoming efficient and organized is the foundation of personal development. Strive to accomplish more in less time.

FINISH
Completion of tasks or projects is crucial to personal development and success. Once something gets started, make sure it gets finished.

GOALS, GOALS, GOALS
Setting and achieving goals provides the empowerment to achieve anything in life. The world's greatest leaders are master goal setters. Knowing where they want to go with a plan in place is the reason for their successes.

HAPPINESS
Life is full of bumps in the roads. Rather than dwelling on the negatives, take these little bumps and be happy that life has given a new challenge. Find a positive solution. Remember the song "Don't worry, Be happy".

INDIVIDUALISM
Be the unique individual you are. There is no law that states in order to become a better or more successful individual requires you to change who you truly are.

JOY
Find the joy in everything. Life is too short to dwell on negatives.

KNOWLEDGE
Learn something new everyday. Talk to others, read books, research on the internet, find a mentor, or listen to motivational tapes or cds. The Tony Robbins, Brian Tracys and Zig Ziglars of the world became the leaders they are through their knowledge.

LEADERSHIP
Lead by example, be the model for others to emulate. Be knowledgeable, fair, consistent and approachable. Become a coach or mentor to someone. Strive for excellence.

MOTIVATION
Get excited about improving life. Be a visionary and achiever.

NEGATIVITY
Plain and simple, get rid of it, flush it down the toilet. Negativity is like poison and it is more contagious than catching a cold.If you associate with negative people it is imperative to get rid of them also.

OPEN MINDED
Keeping an open mind is crucial to success. Limiting thoughts and actions will hinder growth and more than likely bring everything to a grinding halt. Keep the eyes and ears open, the opportunity to grow is more often than not right in front of you.

PROGRESS
Move forward, eliminate procrastination and get things done.

QUOTES
A great motivator is to read quotes from well known writers, leaders in business and motivational speakers.

RATIONALIZATION
Use common sense, take the time to think things out before making decisions or taking action.

SIMPLE
Follow the KISS principle. Keep It Super Simple. If there is no need to complicate something, don't.

TAKE CONTROL
Take responsibility for your life. Set goals, make plans,stay focused, and take action.

UNSTOPPABLE
Those who achieve their goals and dreams in life possess an unstoppable attitude. Their attitude can be compared to a F-5 tornado. These people believe that there is nothing that can get in the way of their success, if something tries, they will blow right through it.

VISION
Dream, envision, prioritize what is most important, and set out to accomplish it. At the end of your life don't let yourself regret not doing the things you truly wanted to do. Envision it, Live it.

WRITE IT DOWN
Put your goals down on paper, post reminders around your home and workplace to keep you focused on them. Keep a journal of your life, document your accomplishments as well as your failures, it's a great way to track your life.

XPERT
Become an expert at what you love, learn everything about it. Knowledge and passion leads to wealth.

YEARN
Without a need there is nothing to yearn for. Whether there is a need to spend more time with the family, make more money or get that promotion at work. Yearn for it, want it, crave it, then get a plan in motion to get it.

ZOOM
Get into the race car of life, buckle up, shift it into overdrive, put the pedal to the metal and zoom your way to the top.

See you there.


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Subscription Management/Publisher Notices

Editor and Publisher: Kevin Sinclair
Be Successful! Personal and Business Success Resources
http://www.ksinclair.com/
mailto:kevin@ksinclair.com

Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message.

Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence.

For details on how to advertise in Be Successful News, click here.


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Copyright ©1997 - 2006 KG Sinclair. All rights reserved. May not be copied without the written permission of the copyright owner.
Last revised: November 29, 2006
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