|
You will NOT succeed in the future without learning these incredibly simple recruiting techniques. Click here now. |
|
|
|
Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources 
Personal Resources Other
|
Be Successful NewsIssue No. 296 - June 14, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Why Your Ads Aren’t Working 3. Article – How to Know If Your Business Website is Working: A Checklist 4. Article – Nurturing Your Soul 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – Why Your Ads Aren’t Working By Claire Cunningham The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at: 1) Message - Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!! 2) Audience - Are you reaching the people who make the buying decision for your product or service? Many big ticket sales involve buying teams or multiple layers within an organization. Are you reaching everyone you need to? 3) Vehicles - Are you in the best publications (or radio time slots, TV programs, whatever) to reach your audience with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition - There are two cardinal rules of human communication: a) People will notice your ad only when they’re interested, and b) People retain about 10% of the messages they’re exposed to each day. So for a communication program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.) 5) Attention - Does your ad have stopping power? Will the intended audience take the time to look? This usually requires the synergy of an arresting visual and a powerful headline. 6) Objectives - Are you asking advertising to do what it’s good at? Generating inquiries and creating awareness are reasonable ad objectives. But don’t expect advertising to SELL a product. Good ads set up opportunities to sell. Your sales channel will need to close the deal. 7) Measuring results - Do you really know what your advertising is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your advertising program to generate inquiries, measurement that looks at inquiry quantity and quality should be built into your program. Sound intimidating? Communication is important to any business but it’s complicated. Fortunately there are experienced consultants and agencies who can help you.
---------------------------------------------------------- Sychronize yourself with your goals! GoalSync by Success Studios allows you to utilize
the power of repetition and subliminal messaging to achieve your goals.
------------------------------------ More Sales - Less Work! ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.net ------------------------------------ It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html ------------------------------------ PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article – How to Know If Your Business Website is Working: A Checklist By Heather Reimer Do you know if your website is working as hard as it could be? Do you know where to look to find out? You could check your web traffic logs but that just gives you raw numbers, it doesn't tell you how to fix the problems. This checklist will show you how to troubleshoot your website by finding and fixing potential sales-busters before they have a chance to do damage. Interestingly enough, these problems usually aren't big ticket items. Often they are copywriting, design, or usability flaws that can be patched up quite simply with a little effort and know-how. So, here we go... this is what I look for when I conduct a website content writing and design analysis for visitors to my copywriting website: Copywriting Factors -Grabby headings and subheadings. People are looking for an anchor, a place for their eyes to land when they arrive at your webpage. Help them by providing a heading that demands their attention and offers a solid benefit. -A customer-centric writing style. Talk more about "you" than "us" and answer your prospect's main question: "What can you do for me?" Aim for a tone that's personal, warm and inviting. -Inverted pyramid. Your key points, the meat and potatoes, should appear early in the copy with secondary selling points lower down. -Calls to action. Never assume that visitors will pick up on your navigation scheme and find their way around. Tell them right in your copy what they should/can do to accomplish their goals and provide links to those pages. -Prove it. Back up your pitch with evidence of past performance, testimonials, case studies, whatever it takes to prove you're as good as you say you are. (And be sure to use the full names of real people for your testimonials. Bogus accreditation like: "- B.R., Boston" abounds on the net and has no credibility.) -Dispel objections. Ignoring people's reasons for NOT buying doesn't make those reasons go away, it just makes the people go away. Instead, address their objections and deflate them. -Flaunt your uniqueness. Example: A visitor to a web hosting site already knows the benefits of hosting. What he/she really wants to know is why YOUR hosting service is better than your competitors'. That's your USP (Unique Selling Proposition) and your business should clearly identify one or more of them in your copy. -Eliminate spelling/grammar mistakes and excessive punctuation!!! -Proper search engine optimization. Title tags, description tags, and content should contain your top keyword phrases. Red flags start flapping if I see a keyword phrase repeated in your content that doesn't appear in your title tag, or vice versa. I also check to see how many incoming links you have. These days, link popularity and proper content optimization are two of the most important SEO strategies. -More good words. Pages with only a line or two of copy have a much harder time gaining solid rankings for their chosen keywords not to mention communicating with their prospective customers. Design Factors -Professional image. Your business site should have a pleasing appearance, a well-designed logo, and a generally grown-up look. An expensive custom design isn't necessary but anything that looks amateur or homemade diminishes credibility. -Consistency of style. I look for fonts, page layouts, color schemes, and menus that stay the same from page to page and within each page. -Unity of design and message. Does your design style match your message and target audience? Example: A bold color scheme embellished with cartoon characters and cutesy fonts might not be suitable for a health care site that caters to adults. Usability Factors -A tagline and/or statement of purpose in an obvious place. How long does it take a new visitor to figure out what your site does? More than a few seconds and your usability score starts to tank. -Text layout. Replace those long blocks of copy with short paragraphs, lists, highlighted areas, tables... anything to break up the page into easily-digested bites. -Navigation labels that make sense. Don't say "storefront" or "index" when you mean "home". -Tell the whole story. Plugging your product or service is only the beginning. Make it easy for visitors to learn about your guarantee, shipping fees, returns, and other policies BEFORE they click the buy button, not after. -Short and sweet menus. Do you have one of those 20-item menus on your home page? I'm looking for a short, logical menu with a linking structure to internal pages that shows you put some thought into how visitors will use your site. This list doesn't cover every potential trouble spot but it does touch on the main snags that frequently crop up in small- to medium-size business sites. I hope it helps you determine how well your website is working and how to tweak it for better performance. --------------------------------------------- Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 By Lael Johnson Number Yourself: Count yourself as an important individual. You are important. You need to be counted and acknowledged especially when you are helping others. One way that you can do this is by taking proper care of your self (having enough sleep, food, exercise and relaxation). Then you will have enough energy to help others and live the rest of your busy life. Sounds too basic? It's supposed to be. It's the basics that hold daily life together. Understand Yourself: Think about how this fits into your self-care. If you understand when you are hungry, then you will eat and renew your energy. This happens with any other activity, such as sleep or exercise. Likewise, when you know your needs, you can take action to meet them, instead of ignoring them, and making your helping work and your daily life that much more difficult. Respect Yourself: Believe in yourself, your talents and your abilities. Focus on the times in your life, when you know that your actions or words helped someone else to change their life. Helping others is not about being compensated by material rewards. It is about being compensated by experiencing intangible rewards, including high self-esteem, confidence and satisfaction of a job well done. Take Care of Yourself: To help others, you do need to take care of yourself. I've already mentioned some ways that you can do that. Work toward maintaining balance, emotionally, physically, socially, mentally and spiritually in your life. Then you will be able to help others with more energy as well as not depleting your own resources. Unburden Yourself: It's important to have support, during the fun times as well as the tough times. A wide base of support may consist of friends, family and community resources (e.g. church, synagogue, support groups and healthcare professionals) and keeping a personal journal. There are many resources available to address difficult areas that arise while doing your work. It's important to maintain a balance when you are helping others. Make sure that you are receiving support from others on a regular basis. Rule Yourself: Work regularly toward keeping your internal life in order. Reach out to your support system. Reach out if something is out of order, if you have a question or concern, and yes, to celebrate the good times, too. If you have a particular spiritual discipline that you follow, make sure to devote some regular time to that practice as well as to the community that shares that practice with you. This will energize you and help you keep your focus on the bigger picture. Embrace Yourself: Hug yourself. Take mini-breaks and vacations. Plan for fun times for yourself and with your favorite people. Laugh. Take a humor break. Act like a child. Surprise yourself. Surprise yourself again! Keep smiling.
---------------------------------------------------------- Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. For more information: http://www.ksinclair.com/2bucks.htm ------------------------------------ Music Lovers: Love to learn to play music but frustrated by time and energy limitations? Vincent Moloney MD has written an E-book explaining and simplifying music so that you can be empowered to learn faster and cut out a lot of the practice drudgery. Take a quick look at his website: http://www.musicsimplified.com ------------------------------------ REPRESENTATIVES WANTED. GROUND FLOOR OPPORTUNITY. Get an unfair advantage in a huge, hungry, untapped market.600 million prospective customers. A superior, proprietary technology that fills the needs and wants of this untapped market. An irresistible offer that literally compels prospects to buy. And no competition. http://www.flyfone.biz/chatfree ------------------------------------ Free World Wide Calling. ACEPHONE. When 2 people anywhere in the world have our Acephone software installed on their computers they can talk to each other completely free any time they wish, so forget about that per minute, or flat rate calling plan because it do not get any lower than free! With Acephone you get free customizable voice mail. Join now free. http://tinyurl.com/crfmc ------------------------------------ *Corey Rudl - Insider Secrets v.2005* Corey Rudl was the perfect example of a successful Internet Marketer. Here is a Special Report on his secrets. A true pioneer. Learn from him what you can and you will succeed. Guaranteed. You will never look back. http://tinyurl.com/dxx38 ------------------------------------ Household Hints Monthly Newsletter, a monthly publication filled with recipes; money saving tips; household hints; craft tips; freebies, monthly topic; health & beauty and more. Stop by at http://home.comcast.net/~householdhints/index.html and get a sample issue today. ------------------------------------ GET OUT OF THE RAT RACE! Learn the secrets to building true wealth. Learn how to run a successful business that will produce incredible amounts of cashflow in your pocket each month. Simple, Easy, and best of all FREE! Check my site: http://www.tradevestor.com/partner/go/184.php ------------------------------------ *** 3 Easy Steps to Make Money Online *** Launch your very own money making website today
that's 100% ready to take orders and pull in massive profits for you
right now...guaranteed! Visit: ------------------------------------ ** The Cat's Out Of The Bag! ** REVEALED: Sec.rets of How a 15-Year-Old Homeless Boy Became Outrageously Successful From Programming His Mind Using Nothing But a Cheap Book and a Few Sheets of Paper! http://www.sleepyourwaytoriches.com/2baa ------------------------------------ Pick-up the Resell Product of your choice. Three Dollar Ads is having a Fathers Day sale until 6-19. Order any ad and get a Resell Product of your choice. There are 4 to choose from. Hurry over right now. Don't miss out: http://threedollarads.com/advertising.htm ------------------------------------ Hi friend, why not come and join me in this fantastic e-marketing enterprise. When you tour my site be sure to view the flash presentation. This is not a get rich quick promise, but you will be able to create a considerable income over a reasonable period of time. http://tinyurl.com/8romj ------------------------------------ Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/9810354341/kgs03/ ------------------------------------ "How to Create Powerful Offers That Pull Massive Results" This multimedia video and ebook tutorial reveals our revolutionary formula of how to create instant, powerful, irresistible offers that sell 477% more affiliate products with just a few minutes of work, and how to recreate it for yourself instantly. http://www.PowerfulOffers.com/g.o/kgs03 ------------------------------------ Build Your Own Internet Business With Little To No Money! Learn ALL The Hidden Secrets to building your own Internet empire without the HUGE costs! Simple step-by-step guide shows YOU how to build Internet Profits On A Shoestring Budget! Free details at http://hop.clickbank.net/?kgs03/dyerpitt ------------------------------------ * "6 STEPS TO CREATE & SELL YOUR OWN PRODUCTS ONLINE!" * Michael Green lays it on the line for you, showing you precisely how to build yourself your own 24/7 money making operation from the comfort of your own home. Get his free mini-course now! Visit http://www.howtocorp.com/sales.php?offer=kgs03&pid=30 ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.net ------------------------------------ AffiliateBootCamp.com Earn a monthly residual commission!! Everything you need to make a whole lot more than 100,000 dollars a year with affiliate programs. http://www.AffiliatebootCamp.com/g.o/kgs03 ------------------------------------ Build Your Own Internet Business With Little To No Money! Learn ALL The Hidden Secrets to building your own Internet empire without the HUGE costs! Simple step-by-step guide shows YOU how to build Internet Profits On A Shoestring Budget! Free details at http://hop.clickbank.net/?kgs03/dyerpitt ------------------------------------ Imagine that you had no limitation... Imagine that you had all the resources, all the money, all the contacts, all the skills and all the time. What one great thing would you dare to dream if you knew you could not fail? http://kgs03.vision2act.hop.clickbank.net ------------------------------------ Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/9810354341/kgs03/ ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.netSubscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Rate this ezine! Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
We Value Your Privacy! We will Never sell or trade your email address to another company. To view our privacy policy, please click here.
This site is a Founding Member of iCop™ |
|
