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Be Successful NewsIssue No. 322 - December 13, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – The Top 20 Things You Can Do to Make Your Website Accessible 3. Article – Reaching Your Customers in the Most Unexpected Places 4. Article – Do You Fear Your Own Success 6. Subscription Management/Publisher's Notices Sponsor Message It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/ Article – The Top 20 Things You Can Do to Make Your Website Accessible By Kevin Sinclair In 1990, the Americans with Disabilities Act was passed by Congress. The law was designed to protect people with disabilities from being discriminated against, because of a physical or mental disability. The act was put into place to help guarantee equal opportunity for people with disabilities in any public area – and it covers regulations for employment, transportation, state and local government services, telecommunications, etc. But what about your Website? Have you done all you can, to assure that your Website is accessible? Here is a checklist you can use, to determine if your Website is as accessible as it could be. (Note: These actions vary from fairly simple to complex, and this list is not meant to be considered the only options or actions you can take to make your site more accessible). 1. Have you provided a text equivalent for every non-text element on your site? Non-text elements include: images, graphical representations of text (including symbols), animations (including animated GIFs), image map areas, programmatic objects and applets, ASCII art, scripts, spacers, frames, images used for list bullets, buttons, sounds (whether automatic or by user interaction), video, audio tracks of video and stand alone audio files. 2. Have you ensured that any information conveyed with color is also available without it? 3. Are changes in the natural language of all pages on your Website and any text equivalents (such as captions) clearly identified? 4. Are all documents on your Website organized so that they can be read without style sheets? 5. Do you update all equivalents for dynamic content every time you update the dynamic content itself? 6. Have you eliminated any special effects from your Website that cause the screen to flicker? 7. Are you using clear and simple language in all content placed on your Website? 8. If you use images and image maps, are you providing redundant text links for each active region of your server-side image map? 9. If you use images and image maps, are you providing client-side image maps (instead of server-side) whenever possible? 10. When using data tables, have you identified the row and column headers? 11. If you use frames, have you titled each frame to make it easier for users to navigate your site and identify the frames? 12. When using applets and scripts, have you made sure that the pages are useable when all programmatic objects are not supported, or turned off? (If that isn’t possible, have you provided the information on an alternative accessible page?) 13. When using multimedia, have you provided an auditory description of the most important visual information on a multimedia presentation? 14. When using any time-based multimedia presentation (such as a movie or animation), have you synchronized the equivalent alternatives such as captions or auditory descriptions of the visual track to the presentation? 15. Have you made sure that the background and foreground colors on your Website have enough contrast so that when someone with a color deficit looks at it (or your Website is viewed with a black and white screen) they can still read it clearly? 16. Have you clearly identified the target of each link? 17. Have you provided a place to get information about your site, either through the use of a site map, or table of contents? 18. Have you clearly identified the primary language of your Website? 19. Have you provided information so that users can choose how they want to receive documents – by content type, language, etc.)? 20. Have you provided summaries for all the tables on your site? Here are some simple steps you can take that don’t require much work or technical ability: Graphs and Charts: Image Maps: Tables: Hypertext Links: Bold Face Multimedia (Video, applets, and Plug-ins): When you use applets or plug-ins, look for alternative methods of presenting information such as text links, without relying on the applet or plug-in for navigating around your Webpages. So, how do you know if your Website meets the accessibility guidelines? You can use the Bobby Program. “Bobby” is a free Java-based program that searches through your Website to check its accessibility. Although it can’t analyze page content, it can analyze coding and the readability of your Website. If you’re interested in finding out how accessible your Website is already considered to be, you can go to: http://webxact.watchfire.com/ WebXACT is a free online service that lets you test single pages of web content for quality, accessibility, and privacy issues. If you’re interested in learning more about web accessibility, or you know someone who needs information or access to resources for a disability, you can get more information from the following links: http://www.gatech.edu/accessibility/ AWARE: Accessible Web Authoring Resources & Education
Bobby Version 3.2 CSS2 Tutorial IBM Accessibility Center IBM: Java Accessibility Is YOUR Website Accessible? WAI (Website Accessibility Initiative) New! Exactly How I Got 2.8 Million Visitors (Step-By-Step) Go anywhere in the world. Find 102 people who surf the 'net in English. One of them has been to Marlon Sanders' web sites. (Add that up and it's 2.8 million true unique visitors.) What do you care? Because first Marlon's going to PROVE it to you. Second, he's going to show you step-by-step in detail, exactly, specifically how he did it. Everything is revealed. Here's the URL: http://getyourprofits.com/ ------------------------------------ PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/ ------------------------------------ "Imagine What YOU Could Do With Unlimited Access To IGR's Rapidly Growing, Fully Searchable Database of Exclusively Written, Private Label Articles Covering Over 40 (Forty!) of Today's Hottest Niche Topics" Click Here: http://www.infogoround.com/ ------------------------------------ Finally, the First Practical, Step-By-Step, Roadmap
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my pocket for your trouble! ------------------------------------ $10,000 Every Month Selling Electrons? Information sells. That's a fact. And every day you're not building your online info-business you're throwing profits away. To start profiting today, click here now. http://www.ksinclair.com/infoproducts/ Article – Reaching Your Customers in the Most Unexpected Places By Merle http://MCPromotionsPress.com Does this describe you? Someone makes a purchase from your website and your system automatically sends an email confirming the details and thanking him for his business. If this is all you've been doing, you may be leaving money on the table. Part of marketing an online business involves taking every opportunity you get to sell your products and services to a customer or potential customer. It means getting your products and affiliate links out there where they can generate that income you've always dreamed of. So, what are some of the more clever ways to get yourself seen and heard? I'm so glad you asked. Grab a cup of coffee and pay attention. What I'm about to share with you are probably things you've never thought of before, but if you implement them, they can have a huge impact on your bottom line. 1) Order Confirmation Page: After someone orders on your site, odds are they're taken to what's known as a "thank you" page when the order process is completed. Don't just review the order, this is a great place to upsell by mentioning some of the other products and services you market. Many large companies do this all the time, and there's a good reason: it works. Try to choose something that's related to what they've already purchased. If you don't have other products of your own, sign up for affiliate programs and mention those links here. 2) Thank You Email Message: Again, review your customer's order, thank her, and then mention other things she may be interested in. Affiliate links are fine. If you publish an ezine or maintain any type of mailing list, this is also a good place to ask her to subscribe. Building an opt-in list is like putting money in the bank. It gives you another opportunity down the road to sell to these people. 3) Opt-In List Confirmation Page: If you have a subscription form on your site, make sure your confirmation page mentions links for other products. You may do a joint venture with other publishers, promoting their ezines on this page (with them reciprocating on theirs). This is also a good place to mention your RSS feed and how to "whitelist" your ezine to help insure delivery. 4) Ebooks and Ecourses: Have you ever subscribed to an ecourse or downloaded an ebook and seen banners or text ads? Of course you have -- and so have I. This is another great place to push affiliate programs you may be involved with or sell those spots to interested advertisers to earn some extra cash. You should also mention your ezine and how to subscribe to it in your ebook and ecourses. If your material is good, they'll want to sign up. 5) Ezine Subscription Message: When someone subscribes to your newsletter you should be sending out a welcome message. In it you should include a link to your archives, your RSS feed, whitelisting instructions, and again, any affiliate links or products you feel may be of interest to them. As long as it's related, it's a worthy pitch. 6) Membership Site Log In Pages: Ever log onto Paypal and before they'll let you enter you're taken to a promo page soliciting something? We've all seen this method. This is another great place to promote something. If you run any kind of membership site that requires people to log in, you can use this method of promotion. So what's your goal? To start utilizing the tools you already have in place to market more of your products and services, and increase your sales. Do these tips work? Yes, even if you only implement one or two of them, you'll see more results and you won't be spending any more money on advertising to do it. And that's good for your bottom line.
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marketplace. It is called PayDotCom.com! Article – Do You Fear Your Own Success By Dan B. Cauthron Noted author and self-worth teacher Eric Butterworth* says, "Poverty is a way of living and thinking, and not just a lack of money or things." When one couples Butterworth's philosophy with the Eastern mysticism of "what one believes will become his reality" - it also becomes clear that obstacles to financial and personal success are largely self-created. We once knew a man who, though hugely successful in business, and hugely contented on a personal level, claimed to be blessed with ignorance. He was ignorant of what he could not accomplish - therefore he accomplished much during his lifetime. This man's potential was not stifled by the abbreviated and misfigured word "can't." It simply did not figure into his thinking. That's not to say this man did not experience failure. He had no magical Midas touch - his personal life, while appearing to be immensely satisfying for him, included the same trials and tragedies experienced by any other human being. Yet he seemed to regard failure as an educational asset, and adversity as an opportunity for progress. While this man did not fear failure, he ultimately did not fear success. To succeed means to be a winner - to be at or at least near the top of the heap. But along with winning comes a profound responsibility. A football team that takes the championship is suddenly saddled with a near crushing responsibility to carry on that level of play. A person who is successful in business is expected to continue being successful. Success carries with it an inherent burden. Do you fear the burden of success? Success is only achieved through progress, and progress is only achieved through risk. A mushroom never takes a risk. It hides underground until conditions are perfect, and then emerges for only a short while. It never transmutes - never changing - remaining forever a mushroom. Humans fear risk because it involves dealing with unknown concepts and quantities. We're not sure what will happen if we take action, and that is a frightening concept in and of itself. Unfortunately, when we fear the risk of taking action, we relegate ourselves to remaining underground with the mushrooms - to be waiting forever for perfect conditions. We never change. We never progress. We never become anything other than what we already are. We procrastinate, and attempt to content ourselves with a "someday I will" philosophy of living. Do you fear the risk of success? Now modern psychology, for all its inherent flaws, tells us that most humans suffer to some degree from low self-esteem. Perhaps we're not sure of ourselves, or however subconsciously, do not believe we are worthy of success. We seem to regard "other people" as better, more deserving, and having a successful life neatly tucked into a handbasket. Perhaps we fear to associate in those circles of seemingly successful people - to be seen in the unworthy light that we have falsely cast upon ourselves - a light that no one but us can see. Do you fear the circles of success? Success can be measured in a multitude of ways - a successful marriage, a successful career, a successful social life, a successful vegetable garden. Success does not always relate to riches and fame, or the accumulation of material wealth. But you will find that any brand of success you seek will develop only from an attitude of personal courage. And it has been said that courage is not the absence of fear, but rather the ability to take action in spite of fear. Nothing, absolutely nothing in life is a sure bet, except that a mushroom will always remain a mushroom. * http://www.ericbutterworth.com
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