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Be Successful News

Issue No. 300 - July 12, 2005.
Publisher & Editor: Kevin Sinclair, CPA.
Email subscription details at the bottom of the page.

The Complete Site Build It! Reference Center...
This Link Directory May Change Your Business - Click here for details


What's In This Issue

1.      Article – 10 Ways To Increase Your Affiliate Commissions

2.      Premier Classified Ads

3.      Article – From Niche Marketing to Fragmentation

4.      Article – The Unstoppable Power of Your Emotions

5.      2 Bucks Classified Ads

6.      Subscription Management/Publisher's Notices


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Article – 10 Ways To Increase Your Affiliate Commissions

By Helene Malmsio

1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.

2. Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to download it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

5. Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.

6. Advertise the product you're reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines.

7. Join a web ring. It should attract the same type of people that would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites.

8. Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post.

9. Create a free ezine. Use your ezine to advertise the affiliate programs you've joined. Submit your ezine to online ezine directories and promote it on your web site.

10. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.

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Article reprinted with permission from Helene Malmsio.  To get more self help ideas on how to increase your Affiliate Income as well as over 80 free self help books to help improve your yourself and your business visit http://www.personal-enterprise-self-help-resources.com


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Article – From Niche Marketing to Fragmentation

By Stephen Pierce

Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated “I don’t know the key to success, but the key to failure is trying to please everyone.”

Are you trying to be everything to everybody? Are you even trying to be one specific thing to everybody?

Re-examine your marketing strategy and trim the fat and focus on very specific niche markets. Heck, go even further than niche marketing and fragment that niche to micro levels.

For example there are two broad markets that relate to some of our offerings. They are "investors" and "traders". These are two very different and distinct groups of people which approach stocks and futures trading completely different.

So we go to the internal niche markets of "traders" and look at "stock traders", "futures & commodity traders", and "forex traders".

In fragmenting these markets we go on a micro level to create multiple opportunities such as "stock day traders", "emini stock day traders", "futures day traders", "index futures day traders". How about options trading? You have "stock options traders", "futures options traders" and "forex options traders."

The needs, wants, desired, must haves, should haves, etc of each fragmented group are different.

While they all want to make money in how they trade, why they trade and what they trade - getting to the output requires different input and processes.

By understanding this and marketing accordingly, you can more strategically and intelligently build up monster profits as you cater to the specific customized needs for each fragment.

Take a look at your market? Are you targeting a niche right now? If not, what are the possible niches within the broader market you are targeting? If you are targeting a niche, what are the possible fragments of that niche?

For example, many would consider Gardening to be a niche. Inside this niche you have "kinds of gardens", like the popular Japanese Garden.

However, when fragmenting the Japanese Garden down on a micro level, you have "tea gardens", "rock gardens" and even "water gardens" which all represent "kinds of" Japanese Gardens.

A quick look at these different kinds of Japanese Gardens will reveal that, while they do have needs that are similar, they have many needs that differ.

What other kinds of Gardens are there? How about "Organic Gardens"? How about a "Vegetable Garden"? What about Plants? How many different kinds of plants are there that people grow in their gardens? How could these possibly be fragmented? Perhaps "Roses" and "Tulips" could represent fragments.

How about "Indoor Garden", "Outdoor Garden" or "Garden Furniture" as some other quick examples for possible fragments?

Make sure you discover the power of going beyond the niche market and into fragmenting those niches into even smaller, more specific and specialized pieces to sure up even greater profits from stronger micro positioning.

Look to dominate fragments which can lead to dominance in the niche. Sure, you will end up with fewer clients and customers on a fragmented level. However, these will be better clients and customers... and when it comes to fragmented marketing less is more when then are loyal.

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Stephen Pierce provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com


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Article – The Unstoppable Power of Your Emotions

By Dr Jill Ammon-Wexler, Pioneer Brain/Mind Researcher
http://www.quantum-self.com

In tapping into your natural genius, there are many aspects of “genius” to consider. Probably the least understood expression of the human mind is our emotional intelligence.

An emotion is the end result of a feeling. And although it’s easy enough to recognize when you’re “feeling” something – it often less clear just what a “feeling” really is. According to Webster’s Dictionary, a feeling is “a partly mental, partly physical, response marked by pleasure, pain, attraction, or repulsion.”  But this says nothing about the response to the feeling!

Suppose two different men buy a used car.  They then both have a similar experience -- the muffler falls off two days later. Both men obviously “feel” upset.

One expresses that feeling as an intense emotion -- an outbreak of anger and rage.  The other man also expresses his feeling as an intense emotion – an iron determination to resolve the problem with the car dealer.

**What are Emotions?

So what are “emotions?” Emotions are how you *respond* to a feeling of pain, pleasure, attraction or repulsion. Basically your emotions are physiologically-based responses to your feelings. But these physiological responses are NOT the same from one person to the next. Your emotional responses are actually as unique as your fingerprints!

Emotional responses vary from one person to the next because they are actually *learned responses*. No man comes into life feeling internal rage if someone notices his unusually large nose. His rage may well date back to age seven when he first entered school – and was teased beyond his capacity to endure!

But perhaps he was small for his age. The “feeling” of rage was there, but his safest emotional expression was to seem indifferent. As an adult, this may evolve into a “biting sarcasm” toward anyone seen as a potential emotional threat!

So you can see -- it’s in the learned *responses* to our feelings that people differ.

**How Emotions Impact Your Success

Most of today’s psychologists and success mentors are convinced that one’s “emotional intelligence,” or EQ, is a far better predictor of life success than one’s “rational intelligence,” or IQ.

We’ve all known really bright folks who aren’t living up to their potential. This is not to make them wrong! It’s just that success is not their “passion.” But how many “passionate” people do you know who aren’t living up to their potential – or at least stretching out toward it?

“So what do I really mean by passion?” you ask. In terms of life success -- passion is an *intense* emotion directed at achieving something that is either desired, or unwanted. For example: A passionate desire to escape poverty – or a passionate desire to achieve financial independence.

Note that the goal to “escape” poverty, and the goal to attain “financial independence,” both seem to be directed at the same end result. But are they truly the same?

**How the “Law of Attraction” Works

Both neuroscientists and behavioral scientists have clearly demonstrated that when you have a strong emotion about something -- you physically strengthen the neural pathways dedicated to that “thing.”

This is likely the neurological basis of what metaphysical writers have for ages referred to as “the Law of Attraction.” The modern scientific version of this ancient law may be stated:  You “attract” what you intensely focus your emotion on -- as in doing so, you build strong neural networks directly related to that something.

Here’s a sample scenario. Suppose you’re buying a Ford Pinto automobile. You select what you feel is the most exciting and unique color for the Pinto – deep red. But when you hit the road with your new red Pinto, you suddenly see one after another of the exact same model – also red.

You’d never before noticed that red is actually the most common color for the Ford Pinto! What happened is that your new red Pinto has created a dynamic neural awareness. Your neurons have been sensitized to notice similar cars because of your excitement (intense emotion) about *your* new car!

Did you “attract” these red cars? Most likely not! But you certainly are now very aware of their presence.

**The Power of Positive Emotions

Back to our comparison of the goal to “escape” poverty – vs the goal to attain “financial independence.” Although both goals look toward the same end result -- they deal with quite different emotions. The desire to escape poverty is fuelled by fear, while the desire to attain financial freedom is fuelled by positive attraction.

While both could possibly take you to the same end goal – the “Law of Attraction” predicts quite a different experience along the path leading toward the goal. If you build neural pathways based on doubt and fear, you will sensitize yourself to events or conditions that might relate to your fears and self-doubt.

What if you instead build neural pathways based on strong feelings of self-confidence and anticipation? You will then find yourself recognizing opportunities leading to your goal -- just as you suddenly noticed all those red Pintos.

What you focus intense emotion upon tends to “attract your attention” to more of the same. This law is neither negative nor positive. It just is! By far the best way to approach your life goals is with positive, passionate desire. Discover your passion – what you *really* want – and pour your emotions into your pursuit!

Focus your emotions on a problem and give into your fears, and what you fear gains actual neural strength. Focus your emotions on achieving a positive goal in your life, and it will gain strength. Period!

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Editor and Publisher: Kevin Sinclair
Be Successful! Personal and Business Success Resources
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mailto:kevin@ksinclair.com

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Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence.

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Last revised: November 29, 2006
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