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The Complete Site Build It!
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Be Successful NewsIssue No. 313 - October 11, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – What's The Shelf Life Of Your Marketing? 3. Article – Five Traffic Generation Techniques 4. Article – Improve your Life… One Minute at a Time! 6. Subscription Management/Publisher's Notices Sponsor Message New! Exactly How I Got 2.8 Million Visitors (Step-By-Step) Go anywhere in the world. Find 102 people who surf the 'net in English. One of them has been to Marlon Sanders' web sites. (Add that up and it's 2.8 million true unique visitors.) Think about this... Go out on a busy street anywhere in your City. 1 out of every 102 people you see there will have been to one of Marlon's web sites -- and you can do the same thing anywhere in the world, as long as you're looking at people who surf the 'net in English. What do you care? Because first Marlon's going to PROVE it to you. Second, he's going to show you step-by-step in detail, exactly, specifically how he did it. No smoke and mirrors. Everything is revealed. No one has ever done this before. No one has revealed everything. If you want to get more visitors to your web site, check this out now. It's definitely not the "same old, same old." Here's the URL: http://getyourprofits.com/ Article – What's The Shelf Life Of Your Marketing? By Charlie Cook Your marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and its stale as far as the majority of your prospects are concerned. I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson area. I asked him how business has been since we talked two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clients. When I asked him what he thought was the problem, he acknowledged that his sales representatives for that clinic hadn't been in touch recently with the doctors who refer patients to them. In contrast, the pharmaceutical companies have three reps assigned to visit each of the same doctors' offices every week. Even though doctors in the area had used David’s firm's services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere. As David had quickly learned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer. According to a study by e-consultancy.com prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days. Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis. Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-15 minutes. The majority of people I talk to remember filling in the form, the content of my site, but can't remember the URL for the site. If people can't remember the URL of your web site, even if it provides an essential service they want to pay for, they won't be able to find your site and buy from you. Estimated Average Shelf Life of Your Marketing: |
Visiting your web site to forgetting your web site: 2 minutes |
Reading a page or more of your marketing materials to forgetting your products or services: 5 to 7 days  |
Talking with you to forgetting you: 2 to 3 weeks |
Buying from you to forgetting your company: 1 to 3 months It's not that you don't provide essential products and services and people don’t want them; the problem is that your marketing information regularly gets buried in your prospect’s minds. We have the same struggle with my teenage son. Much as we’d like him to sort his laundry and put clothes neatly away in his bureau, gravity takes over and the clothes end up on the floor. He sees and wears the clothes at the top of the pile. In short order, he's run out of shorts. Where are they? Buried at the bottom of the pile. If a prospect has just been to your website, read your marketing materials, talked with you or made a purchase from you, your information is at the top of the pile in their mind. Each day that goes by they take in more information that gets added to the top of the pile, and your marketing information gets pushed further and further down until they no longer remember it. How can you avoid having your marketing go stale in prospects' minds or get buried by all the other information they process? 1. If you have a web site, focus on getting prospects to give you their contact information so you have a means of getting in touch with them. 2. Whether it is by email, snail mail, over the phone or in print, stay in touch with your prospects so they don’t forget you. 3. Track your contacts with your prospects so you know how frequently you've approached them and by what means, and keep your objectives clearly in mind. 4. When a prospect becomes a client or a customer, don't assume that they'll remember to come back for the next purchase. Follow up immediately and tempt them with a special offer. This tactic alone can boost your sales by 30 to 40%. It's hard to believe, but most of the people who need and want your products and services will forget you after they've read your marketing materials. Don't let your marketing shelf life expire and get discarded by your prospects. Develop and implement a system for contacting your prospects so they remember you. You'll get permanent shelf space in their minds and you’ll get their business.
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Article – Five Traffic Generation Techniques By David Hudson, DSH Services There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you generate traffic to your site and also generate income for your wallet. 1. One thing that appeals to everyone is “free.” If it is free, people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle applies with information or services offered from your website. You can send out free newsletters or offer a free trail period. One popular thing that is being given away now is free credit reports or free PC scans. These freebies are what we in the marketing field like to call teasers. After running the free credit report or PC scan we alert the customer if there is something found on their credit record or PC and then offer to show them what it is or repair the problem for a price. This can be an effective way to get information to your potential customers, create sales or generate traffic to your site. 2. Your website contains information about a service or product that you are very knowledgeable about. You can use this knowledge to generate traffic to your site by writing articles in your area of expertise and have them published in an ezine or an article information site. The most effective way to use these articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a very short summary of the author, their credentials and their website. Your byline is a way that readers will come to know you as an expert on the topic and will in turn come to trust your site as a source of credible information. 3. Some search engines will allow a website to purchase their ranking. This is an excellent Internet marketing technique in that it is effective and inexpensive. In the pay-per-click programs, a website is only billed for those who actually visit the page, unlike banner ads which may be seen by millions but only used by a few. When using the pay-per-click program, you are asked to choose keywords and when those are entered, your site will appear and if the surfer chooses to view your site, you are billed for that click. Many pay-per-click programs will offer other benefits as well, such as updated lists of commonly used keywords. 4. You should remember that others are in the same boat as you. You can choose to network with those who have similar marketing ideas. When networking, you will be able to share links and refer customers to each other. You should always be very cautious when choosing a networking partner as everything that you recommend is a reflection of your or your product. Therefore, you should be certain that your networking partner is a reputable source of information. 5. Simply because your website is online, doesn’t mean that all your advertising should be. Advertise in newspapers, TV, the radio or you can even send out a press release to get your information to thousands of people all over the country.
--------------------------------------------------------------------- Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/ Article – Improve your Life… One Minute at a Time! By Dr Jill Ammon-Wexler, Executive Advisor Want to make some positive gains in your life? A lot of folks would like to improve their lifestyle, but just can’t find the time to take action. If you are already living a busy lifestyle, finding the time to make a positive change CAN pose a seemingly insurmountable problem. Still … the highest mountain is scaled only step at a time, and the biggest goal is only accomplished one step at a time. And actually -- it’s impossible to take more than one step at a time anyway. Why not try an approach of focusing on just what you can accomplish in one minute -– just 60 seconds. That’s enough time to at least re-focus on a goal, and plan one small action to move you in your desired direction. You can actually do quite a bit in only one minute. Here are some ways to use the power of a single minute: Exercise for One Minute No time to go to the gym? OK. Forget about the next 59 minutes, and just focus on the next one minute. Perhaps do a deep breathing exercise, or one minute of push-ups or sit-ups. Or invest in one of those easy-to-use $50 home gym systems, and just do a single exercise for 1 minute. After a while you may expand to two minutes ... and wow, you have just made a 200% jump. Relax for One Minute Just relax into your chair and suck in a slow deep breath all the way down into your belly. Then open your mouth slightly, and release your breath as slowly as you can. Repeat this for just one minute to refresh your mind with increased oxygen. Calm Your Mind For One Minute Your mind is a fabulous theater, and contains wonderful visions of your favorite places. Go visit one of those places for one minute. Just relax and clear your mind wherever you may be -- in a plane, waiting in a bank line, or at your desk. Now revisit your favorite place in your mental theatre for one minute. You’ll come away feeling refreshed, and a lot calmer and clearer. Change Your Outlook for One Minute You can even experiment going outside your normal self for a minute. Try acting the exact opposite of how you usually act for one minute. If you tend to be introverted, think like an extrovert. If you are an engineer, think like an artist. If you are a man, think like a woman. Re-Frame a Problem for One Minute Choose a problem, then select a different frame of reference to consider it from. Try considering the problem through the eyes of someone you admire. Does the problem look different? Try looking at it with the mind Albert Einstein or Bill Gates or Martha Stewart. Now how does the problem look? Be Happy for One Minute Maybe you are currently overwhelmed with problems and challenges beyond your control. Try finding something to give thanks for, and focus on being grateful. Forget any current or past tragedies or disasters, and allow yourself to be happy for one minute. You really can achieve wonders in just one minute. And these single minutes can add up to a greatly improve quality of life. Give it a try!
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