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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources 
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Be Successful NewsIssue No. 342 - May 9, 2006. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Ad Tracking for Success 3. Article – 8 Dynamic Marketing Tips 4. Article – Open Your Mind to Possibilities 6. Subscription Management/Publisher's Notices Sponsor Message PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/ Article – Ad Tracking for Success By Kevin Sinclair In order to create the most effective ad for your business, you will need to test different versions of your copy and track the effectiveness of where you advertise. Experiment by changing the copy, tweaking the looks, rearranging the layout and testing where you place your ad. Changing The Copy Try several different headings for your ad. Just a one word change may have a significant effect on the response rate. Test different versions of your copy to find the most effective wording. Tweaking The Looks Change the font style, font sizes, and font colors. Emphasize important words and phrases by placing them in italics, making them bold, changing their color, and highlighting them. Add a border, a different border color and/or a different border style. Try different combinations of these and find out which combination works best. Rearranging The Layout Rearrange the components of your ad to see if it affects the response rate. Add a short testimonial or two to see if that has any effect. Try adding more than one call to action link. Testing The Placement Track and test the response rate for your ad. An ad in one e-zine may result in 100 clicks while an ad in another may only result in 50. You will want to know where you get the best response for your advertising dollars. You will want to track your ads for these four reasons: 1. To save money. If you know where you get the best response from, you won't waste money by advertising on places where you get a poor return. 2. To maximize your profit. While advertising on one place may bring you a better response than advertising on another, you need to take into account the cost of each ad. If you get 200 responses from one advertising source but each response costs you $4.00, it may be better to advertise on a place where you get 100 responses that only cost $1.00 each. 3. To improve your ads. By testing different versions of your ad, you will find the most effective one. To obtain a true test of a particular ad, you will need to know how may people were shown your ad, how many people acted on your ad, and the result of that action. (For example, your ad was shown to 1000 people of which 100 clicked on your ad link and 2 bought your product.) 4. To find out what works and what doesn't. You will want to know what components of your ad work and which don't. You can only find this out by tracking different versions of your ad. While knowing how many people click on your ad and how many sales you make is important, you will want to know how much each click and sale actually costs you. In order to maximize your Return On Investment (ROI) you should monitor the following: 1. How many unique visitors each ad or promotion
generates. You will also want to track where your traffic is coming from. You may get traffic from an e-zine ad, from a forum post and from a banner ad. One of these sources may bring you a significant amount of traffic while another brings you little or no traffic at all. By tracking every ad and promotion you place, you will find out where to direct your advertising efforts, thereby saving you both time and money. Only about 1% of your competitors track their traffic sources. By tracking your ads, you will gain an advantage over 99% of your competitors. At the same time, you will boost your bottom line as you will no longer be wasting money on useless advertising. Have you seen ConTEXT Ad Generator? This should be a $37 a month service, but its FREE! And It Just Doubled My Affiliate Income. Click Here For Affiliate Marketing On STEROIDS! http://www.contextadgenerator.com/ ------------------------------------ Finally, the First Practical, Step-By-Step, Roadmap
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Click here for all the details. http://www.ksinclair.com/ezineempire/ Article – 8 Dynamic Marketing Tips By Bob Leduc Here are 8 dynamic marketing tips to help you increase your sales and profits fast. 1. Don't Just Sell Benefits Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it. 2. Use Pleasant Surprises to Close Sales An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation. 3. Provide Fast Delivery - Even When You Can't The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site ...available only to new customers. 4. Make Buying Easier Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks. 5. Improve Your Offers without Lowering Your Price You don't have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing. 6. Keep Your Advertising Up to Date If you never make any changes in your advertising, your sales will eventually decline. Don't abandon advertising that's working - but do keep trying to improve it. And regularly test new advertising to see how it works for you. 7. Outsmart Your Competitors with Alternative Marketing Look for some alternative marketing methods your competitors are overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site ...while concealing her marketing activity from competitors. 8. Neutralize Customer Complaints Quickly Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience ...causing you to lose future customers. Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too. ----------------------------------------------- Sponsor Message I am sure you have heard of Clickbank.com (R). They are a great marketplace but limited to many restrictions to sell products or earn affiliate commission... Well, there is a new F.REE marketplace to sell any product you want. Yours or become an affiliate for any item in the marketplace. It is called PayDotCom.com! Did I mention it is 100% F.REE to Join! Click here for all the details: http://paydotcom.net/ Article – Open Your Mind to Possibilities By Kevin Sinclair As we go through life, we pass many opportunities by. Sometimes we see them but do not recognize them as opportunities. Other times we see excellent opportunities, but cannot take advantage of them for one reason or another. It is time to open your mind to possibilities around you and how you can utilize them. Do you write down ideas for future investigation? Could you do small things toward an opportunity and slowly make it a reality? Often we are overwhelmed by the size of a task. We are dwarfed by the monumental complexity of reaching a goal or taking advantage of a dream. What can you do to start moving toward the possibilities in your life? Do little things. Little things add up to huge things over time. If you were to ad 1% a day to anything, at the end of a year you would have a tremendous increase. If you only added 1% improvement each week for a year, think of the amount you could achieve. A 1% increase in your income, a 1% increase in your productivity, a 1% increase in any activity or skill you are involved in on a regular basis would me a huge change at the end of a year. Maybe you will not be able to speak French or Spanish overnight, but learn a word a day and at the end of this year you will have a large vocabulary. Apply this to anything you do and at the end of a year look back at the results. Could a 1% increase in your internet marketing activity each week bring you to an online income that would help your financial situation? Open you mind to the possibilities of small actions leading to great results. How about increasing the time you spend reading by 1% a day. Think of the books you will read in a year. An oak tree grows slowly over time. The small actions of an acorn lead to a mighty tree. An axeman may decide to cut the tree down, but a single swing of his ax barely does damage to the tree. It is the continual swing of the ax and the blade biting into the tree that produces results. It takes time for the man’s efforts to even truly damage the tree and longer still to bring it down. So it is with life. Small changes over time lead to large results. Maybe you can find areas in your life you need to change. Open you mind to the possibilities of change. Believe change is possible and you can move mountains. Then start today to make small changes, even insignificant changes. Everything counts and they all add up. Look into areas of your life where you need or want to change. Now, make a decision that you will improve in that area 1% a day, week or month. Small activities can lead to large results in time. Make a commitment to yourself to do one small thing every day that leads toward your desired outcome. Look back in a week or a month and see the results. 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