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Business Resources The Complete Site Build It! Reference Center Banners, Classified & Ezine Ads Domain Names/Hosting Services/Credit Card Facilities Reputable Money Making Opportunities Opt-In Lists / Auto-Responders / Other Resources Personal Resources Other
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Be Successful NewsIssue No. 295 - June 7, 2010. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Three Brand Identity Myths That Will Bring Your Business Down 3. Article – How to Get Better Value from Your Site's Traffic 4. Article – Stomp out Automatic Negative Thoughts 6. Subscription Management/Publisher's Notices Sponsor Message
"Our Simple, Step-By-Step System is already Generating Income for Hundreds of People Every Month. It Can Work for You Too!" http://affiliateshowcase.com/?53520 Article – Three Brand Identity Myths That Will Bring Your Business Down By Erin Ferree To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces. Having a Brand Identity is incredibly important to your business’s success. However, many business owners have some misconceptions about brand identities that can damage their businesses, and I’ve discussed those below: - My Cousin Can Design My Brand Identity (logo, website, and marketing materials). There are some very significant areas of your business that should be left to the professionals. First of all, while your cousin may have been “great in art class,” this doesn’t mean that they have the knowledge and expertise required to create great graphic designs. Designing a logo, business card, or website is much different than painting a picture or making a collage. You must make a brand logo scalable, meaningful, and symbolic. See my article on the “9 Keys to an Effective Logo” for more information on what factors to consider when creating a great logo. Second, by having a professional designer on your business marketing team, your projects will be a top priority. I have many potential clients who start their designs with a friend or relative, who are then “put on the back burner”, and then have their project drag on for months. After much frustration, they come to me and are amazed at how quickly things are completed. As a professional, I make your projects the most important items on my to-do list. Finally, would you trust a friend to do something really important requiring unique skills for your business? Make an important client presentation for you, or give a speech? You probably would not, unless they’re a sales professional or a professional speaker. Would you trust a friend who’s “good with math” to do your corporate taxes? If you wouldn’t trust an amateur with an important business function, then why would you trust an amateur with your brand identity – the key to your marketing success? - Designing a Custom Brand Identity Is Too Expensive It’s true that having your marketing materials designed is an expensive proposition. But, it may be even more expensive not having a high-quality, custom brand identity professionally designed – in terms of lost business, lack of respect from your clients, not being taken seriously in business. The list continues. A strong brand identity quickly pays for itself. For most businesses, if just a few – two or three – new clients call you over the course of your business because of the equity that your brand identity develops, this new business would pay for your logo and brand identity design package. New customers will contact you because they remember your logo, hold on to your business card, or are impressed by your brochure. It’s likely that many more clients than the required few will contact you, and your business will grow from the (relatively) small initial investment in the brand identity. Consider also that a brand identity is a sustainable expense. Once you’ve had a timeless logo and set of marketing materials designed, you can use them for years to come. And, once you have a strong logo, then creating consistent, targeted marketing pieces and programs is an easy addition to your existing system. - I Don’t Need a Brand Identity If you are a professional in business, you need a brand identity. You wouldn’t imagine being in business without other important business essentials – your own computer, perhaps, or a business name or bank account. A brand identity is another of these basic business essentials – it’s the central piece to the marketing and promoting of your business. My professional experience has taught me that there is nothing that looks less professional than not having a professional brand identity. If you don’t establish a clean, high-quality, and consistent look and feel to your materials, you’ll have a much more difficult time gaining the trust of a potential client – and signing them on to use your services. All of the Fortune 500 companies have a logo, and for a good reason – it makes them look more professional. If you want to be perceived as offering a high-calibre service, you have to look polished and “put together.”
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Free details at http://hop.clickbank.net/?kgs03/dyerpitt ------------------------------------ * "6 STEPS TO CREATE & SELL YOUR OWN PRODUCTS ONLINE!" * Michael Green lays it on the line for you, showing you precisely how to build yourself your own 24/7 money making operation from the comfort of your own home. Get his free mini-course now! Visit http://www.howtocorp.com/sales.php?offer=kgs03&pid=30 ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.net Article – How to Get Better Value from Your Site's Traffic By Loren Beckart What do you want new visitors to find when they click on a link and arrive at your site? 1. Do you want to present first-time visitors with something like a brochure that has a home page giving information and links to products? 2. Would you want your new visitors to find an online catalogue that offers a variety of products and services? 3. Or, do you want your visitors to arrive at a focused, straightforward sales page promoting one specific product or service? How you answer these questions directly affects the profitability of your web site. Here are some principles to keep in mind that will help make the traffic to your site more valuable to you in the long and short run. Common sense is supported by market research, which clearly shows that confused site visitors don't buy. If a visitor encounters too many choices, they leave, overwhelmed. Most of the time, once they're gone, they're gone forever. Your objective is to encourage them to stick around. Make it easy for new visitors to become your customer or client. You can accomplish this in one of two basic ways. One method: using a brochure-type page to offer useful information, give the reader a compelling reason to opt-in to your email list. Perhaps offer something of value that they can get for fr~ee: a digital download, subscription to a newsletter, a special report, etc. This type of site is usually called a "capture page." You follow up via email with the visitor, giving additional information and making offers of products for sale. Remember always to include in your emails instructions for people to unsubscribe to your list, and in every other way, comply with CAN-SPAM Act requirements. Possibility two: start with a single-item sales page promoting a low price-point item, the opening of your "marketing funnel." Your low price-point item will demonstrate the quality of your product or service, and you will get repeat business because you offer good value. At that point, you can introduce your new clients to a wider range of products and prices. They know you deliver, they know they can trust you, and so they'll wade through a bit of information about products that don't interest them to get to those you have that do interest them. Besides, now they are in your data-base, and you can market to them again later when you have a special promotion or a new product. One thing that is usually not a good idea is to present a first-time visitor with a big catalogue site. Lots of products and prices and other distractions might look impressive, but you've got less than 3 seconds to capture the attention of a first-time visitor following a link as they search on-line. A focused, compelling headline is the best way to keep their interest and encourage them to stay at your site. Especially if you've paid for the visitor who has arrived at your site, you naturally want to get your return on investment (ROI). Many online business owners believe that ROI means one thing: making an immediate sale. However, savvy online business owners realize the lifetime value of their clientele is key to success, and comes from developing relationships. Online, this usually takes the form of email follow-up. Here's where your great big beautiful catalogue site comes in to play. You've saved it until after your prospects have become your clients, until after you've got a relationship with them. They know you are trustworthy, with good service and a high quality product. As long as you keep offering what they want, your catalogue site will generate back-end sales for a long time to come. All right. That's the story of why to use certain kinds of sites. Now, when you're ready to create your 'capture page' or your one-item sales page, you can find copy writing resources on-line. The resources could involve hiring a copy writer, using a copy writing product, or writing your own page from scratch, depending on your budget and skills. The following list contains nine essential elements
of a good page. Now, you can use this as a checklist as you look for good examples to use as models. Use the models as inspiration, and then you or your copy writer will create your unique way of writing it and applying the elements on your own web page. Copy writing is in large part a formula. Follow a good formula, using your own words, and you'll enjoy the results of your efforts.
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Brain/Mind Researcher You've heard the expression, “We are what we think.” But is this old saying really true in a scientific sense? Do our thoughts really control what we accomplish in life? I recall a classic study from many years ago. Picture this: A teacher comes into a primary-level classroom, and tells her students that a new scientific study proved blue-eyed children are a lot smarter than brown- or green-eyed children. The results were both immediate and dramatic. The blue-eyed children immediately began to outperform their brown and green-eyed classmates in all aspects of their studies. Then two months later the teacher calls a special class-room meeting. She tells the students she’d made a serious mistake. She apologized, and said the study had actually proven that brown- and green-eyed children are the most intelligent. Again the results were dramatic and immediate. The blue-eyed children lost their edge and their performance dropped. The brown- and green-eyed children’s grades, on the other hand, immediately soared to the superior range! What does this prove? Simply this: We each live up (or down) to the image we hold of our self. ** An Important Insight. Earl Nightingale, a prominent success philosopher and teacher, spent a good part of his life studying the wisdom contained in the world’s philosophical, religious and metaphysical writings. Nightingale reported discovering one common belief: “We become what we think about.” It seems Nightingale’s finding agrees with what the classroom-study proved: If you *think* you’re bright and destined for success, guess what? You’ll be smart, and you’ll do smart things that will move you along toward success. But if you *think* you’re dumb and destined to fail – you’ll do dumb things, and ensure you end up failing. ** How This Works. We really are just like those young children in the classroom. Perhaps you remember something like this: You’re 7 years old and want to learn to play ball. But you haven’t had any experience catching, throwing or hitting. So -- you approach some kids playing ball and ask to join. They assign you the position of third baseman. But by the time the inning is over, you’ve clearly shown your lack of skill. Then catastrophe strikes when you come up to bat and strike out! That's the end of your baseball career. You were dubbed a “stupid dummy,” and thrown off the team. Then suppose you tell your Dad what happened, and he says something like: I’m not surprised Son, you’re really not cut out for sports. **The ANTs Have Invaded. Do you have some particular areas of life in which you seem to have natural limitations? If so -- take a look inside your mind. You’ll find some image-damaging messages from childhood. These ANTs (Automatic Negative Thoughts) don’t just go away on their own. They sneak around in your subconscious mind twenty-four hours a day sending their messages throughout your mind. If you even consider engaging in an activity that has ANTs attached to it, a whole army will start to march along your neural networks. Suddenly you’ll decide to “just forget it” because “I'm not any good at that anyway.” Sound familiar? ** How to Stamp Out ANTs. To claim more of your TRUE potential for personal excellence, you’ll have to move those ant hills out of your subconscious mind. The following exercise works especially well for eliminating negative thoughts. This exercise is intended to be performed in privacy, while facing a mirror. Look straight into your own eyes and repeat an affirmation. Get as much emotional feeling into it as possible. = If you want to overcome negative feelings about public speaking, for example, your affirmation might be: “I am an excellent speaker.” = If you want to stomp out negative feelings about failure, you might say: “I am fearless.” Frequent repetition creates new and stronger neural networks.
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------------------------------------ More Sales - Less Work! ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.net ------------------------------------ It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.htmlSubscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Rate this ezine! Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2010. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
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