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Be Successful NewsIssue No. 308 - September 6, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Competitive Edge Getting Dull? Sharpen it with Creativity! 3. Article – 3 Ways To Increase Your Sales 4. Article – The HUGE Deposit of Diamond in You 6. Subscription Management/Publisher's Notices Sponsor Message Finally, the First Practical, Step-By-Step, Roadmap
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my pocket for your trouble! Article – Competitive Edge Getting Dull? Sharpen it with Creativity! By JoAnna Brandi Do you routinely encourage absurdity? Let people know they're safe to question the norm, suggest the unusual? Do you set aside time to work on your challenges and tap the brainpower of all your team members? Do you honor ideas? If you’re not, you could be developing “hardening of the categories” – and in danger of losing your competitive edge. Hardening of the categories occurs in organizations where they’re inflexible, complacent and satisfied with the ordinary -- where they operate from preconceived notions and assumptions. These businesses get stuck on the way they’ve always done things, and start focusing on what can't be done instead of what’s possible. The result: Your service goes stale while competitors creating fresh new service innovations attract your best employees and precious customers. Companies that accept service innovation to be as critical as product innovation are setting themselves up to succeed for the long haul. Why? A global, experience-based economy coupled with unprecedented, accelerated change are forcing companies to anticipate customers’ needs by looking at them from all-new vantage points – and then be flexible and brave enough to go the extra mile to be different. Companies have to think not only outside the box, but as if the box never existed in the first place! Creative, innovative corporate cultures that can anticipate and meet customer needs are known for being curious, inquisitive, appreciative and playful. Creativity grows out of a culture that is not afraid to be absurd or challenge the status quo, is willing to be wrong and that nurtures questioning. It thrives in a company that’s committed to continuous improvement and learning. But such cultures don’t spring up overnight - and they don’t happen at all if managers don’t nurture a culture where it’s safe to be a little crazy. How to get started? Here are three tips to help you heal hardening categories and start building a creative, profitable corporate culture: 1) Set aside time for creativity. Ideally, you want to do this quarterly, outside of the office, and you want to hire someone to facilitate the sessions so that the managers can fully participate. ‘Limber up’ by brainstorming about silly things: See how many uses you can come up with for a brick, tea bag, or anything not related to work. When everyone’s warmed up, kick into high gear with crazy, no restrictions brainstorming on ways to improve your customer care. Remember the rules: All ideas are good ideas at this phase, and judgment, killer phrases (“it’s not in the budget”) and killer looks (armed crossed, mouth twisted, head shaking) are not allowed. You’re looking for quantity here. After lunch, sort through those ideas, combine them in different ways and start developing workable, doable plans. 2) Start an ‘Idea of the Month Club.’ Get everyone into the practice of questioning or looking at things differently, using questions like, “How can I make this better? How can we improve the customer experience at this touchpoint? How can I create more value? How can I do my job better?” Offer a monetary reward for the ideas that are selected for action. Or offer a small monetary reward for all the ideas and deliver it in cash. You’ll be amazed at what people will come up with if you focus their attention on “How can I make it better?” and then reward them for their efforts. The first time you get an idea that saves the company thousands of dollars (and you will) you’ll know this kind of program pays for itself. 3) Invest in creativity. There are fabulous books, products, cards, games and activities out there to help you break out of ‘normal’ thinking patterns. Build a wonderful library of tools for your company. Google the word “creativity” and have fun following the links wherever they take you. Find resources to support you. If necessity is the mother of invention, I’d guess the father is curiosity, absurdity, dissatisfaction, playfulness, consideration, imagination, or any number of qualities that aren’t typically a part of standard business models. In most companies, marketing and research get to be creative while the rest of us wait to hear from them. Let’s break out of the old molds and make ‘creative flow’ a standard part of our organizational cultures!
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------------------------------------------------------ Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article – The HUGE Deposit of Diamond in You By Adebola Oni Something happened to me some years back that is worthy is sharing with everybody all over the world. When I started running my business, things were very tough for me to the point that I could hardly afford to have a dime on me. One of those days, I was at home and very hungry with no hope of seeing anything to munch. I tried to force myself to sleep, but I could only succeed for just thirty minutes! I was so hungry that I just couldn’t have time for my favourite past time, reading. In another attempt to sleep, I struggled and slept for an hour or so before I woke up again. There was simply no available option for me because I was the only person at home then. At the last botched attempt to force myself to sleep, something just spurred me to look at a corner of the room and to my greatest surprise; I saw a bowl being covered. I quickly ran to where it was and unbelievably, there is enough food inside the bowl that I won’t be able to finish! It dawned on me that that is just an important lesson of life. So many people are surrounded with all that they needed to live a worthy life but they just couldn’t open their eyes to see what they have within or around them. Instead of discovering themselves, people prefer to complain about several things militating against their progress in life. They talk about their family background, the society and circumstances beyond their control when all they could have done is self discovery. It is on record that man is created with about 500 abilities! When I discovered that I am created with 500 jobs inside of me I told myself I would never look for a job or be unemployed in my life. When you discover all that has been deposited within you, then you will never live a life of mediocrity like so many in the rat race. Why should you or anyone live in poverty when abundance is at your fingertips? That is a question I am yet to find an answer to and you also need to keep asking yourself this type of question. There are so much within you that you need not complain of being unemployed. You have a huge deposit of diamond within you that it is virtually impossible for you to fail. This is the truth that you need to hold on to tenaciously in order for you to make headway in life. When you are sure of this, nothing happening around you matters. Go out and succeed, because you have SO MUCH inside of you. To Your Success, ---------------------------------------------------------- Adebola Oni is the Author of "The Lessons Of Life". This article is an excerpt from the just released book. To take advantage of the opening offer go to: http://www.the-lessons-of-life.com Your ad could be here! Advertise through the 2 bucks an ad program - Ads in Multiple E-Zines... $2 each! Reach 502,000+ prospects with your 5 lines (55 characters per line) ad plus URL and email. For more information: http://www.ksinclair.com/2bucks.htm ------------------------------------ MAKE BIG MONEY! Easy and Simple! Guaranteed! FREE! Money-Makers Secrets! Learn how to make a substantial weekly income. Simple and easy to learn and best of all free. Check my website: http://www.tradevestor.com/partner/go/704.php ------------------------------------ I want to invite you to read a letter called "Keeping The Enemy Out". Here you'll learn the true nature and identity of this enemy, and you'll be given the info that you need to protect yourself and your family from the dangers he poses across the internet. Click the link below to read the letter: http://url123.com/csup3 ------------------------------------ NewNetMail It's not email...It's Better! It's a new PRIVATE alternative to email where: You choose who can send letters to you! There is no spam! Letters are immune to viruses! There is NO chance of ID Theft! NO more offensive or fraudulent offers! Earn $ with lucrative affiliate program! Go to the following link for a FREE subscription: http://jayjay411custcompmfg.newnetmail.com ------------------------------------ 54 year old Ohio man discovers a way to get... ------------------------------------ 15 POWERFUL WAYS CBMALL MAKES YOU MONEY. This powerful 15 day eCourse absolutely free shows
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Start Their Own Online Business -- Imagine What it Will Do for You! Subscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Rate this ezine! Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
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