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Be Successful NewsIssue No. 299 - July 5, 2010. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – No Sales? Your Traffic Is Not The Problem! 3. Article – How to Create 'Overnight Success' in Your Business 4. Article – 10 Things Between You and a Great Life 6. Subscription Management/Publisher's Notices Sponsor Message PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article – No Sales? Your Traffic Is Not The Problem! By John Iacovakis There are thousands of web sites getting thousands of visits to their websites every week without making a sale! I can tell you the traffic is not the problem. Well maybe from some traffic providers out there. But, in most cases the web site itself is not able to convert web site visitors to customers. A visitor most likely will not take the time to find out what you’re offering. Especially since he was not looking for your website and your site popped up (or under). You better give him a reason to not close your pop under! Remember, you have only a few seconds to make people understand what you are offering before they close your web page. Some tips for a successful advertisement: |
Start general, keep it short, and make your page fast loading. |
Use a lot of "white space" on your page.  |
Make sure your company logo or name appears clearly in the ad. Sooner or later, your product or name will become known throughout the Internet. |
Do not list features but benefits. |
Have no more than 3-4 bullet points on your ad. |
Have only one specific offer. |
Does your ad look professional? If your page is poorly designed you will not succeed. |
Tell people what to do. Put a “click here” button on your ad. Believe it or not it makes a difference! |
Use a dark background. It contrasts most sites and grabs the attention of the visitor. |
Don't send people directly to a sales page. Use proven marketing strategies like free offers, free reports etc, to generate a lead: Most people will not buy anything on their first exposure to it. Your landing (or home) page should not be overwhelming and confusing for a new website visitor: |
If he has no idea why he is there or what to do next, he won't take time to figure it out. |
Offer something of value for free. |
Do not list features but benefits. |
Your web site should grab the attention of your visitors. Use headlines, bullets, bright colours etc. |
Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers. |
Make your page fast loading. |
If I have no enticement to sign up or to order, I’ll just read some stuff for a few seconds and leave. |
Have only one specific offer at your landing page. I have spent years running my own business and helping other businesses. It’s always the same little things that make the difference. Most small businesses on the Internet do not succeed because they do not know much about running a business online. Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task. Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.
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------------------------------------ More Sales - Less Work! ------------------------------------ Moving from vision to action: how to turn your dreams into reality through the six levels of success. http://kgs03.vision2act.hop.clickbank.net ------------------------------------ Helping you create your own products and services. Building your business. Focusing on your success. And, saving you a ton of time and money in the bargain! Everything We Do Revolves Around helping You succeed. http://www.isoregister.com/9810354341/kgs03/ Article – How to Create 'Overnight Success' in Your Business By Mark Silver, Heart of Business A person I admire has a very successful business. He's sharp, personable, funny, smart, and helpful. And, the products and services he provides are top-notch. He's sold thousands of them, and his business is operating at a level much higher than mine. Then he announced that he was celebrating three years in business. What! Only three years? How'd he get so far, so fast? He's created for himself an overnight success. I'm doing the same thing, following the same steps he did. And, you can, too. Here's the secret to his "overnight success": He spent 15 years prior to starting his "overnight success" business in his industry, learning, growing, making mistakes. Jim Collins, in his groundbreaking book Good to Great, wrote about "the Flywheel and the Doom Loop." In the companies his team studied, the ones who had outstanding results just kept incrementally improving, learning, making mistakes, learning, continuing. These efforts created momentum on their "flywheel." The Flywheel is an analogy Collins used- a Flywheel is a huge, very heavy wheel that takes a tremendous amount of effort to get it to turn even a fraction of an inch in its rotation. However, by pushing steadily at it, it gradually picks up momentum. Then, you hit the moment when it's moving so fast, nothing can stop it. In contrast, companies who didn't take the Flywheel approach were caught in the "Doom Loop." Lurching around, trying a new thing every year or two (or month or two!), trying to hit the lottery. Sound familiar? Unfortunately, it doesn't work. In other words, "overnight success" only looks that way from the outside. When you finally hit your momentum, it won't feel like overnight success to you. But it may look that way to others. I have found this to be true without exception. EVERY "overnight success," when I've looked at it closely, wasn't really. My mentor coach looked like an overnight success, going from $0 to a full client load in 90 days... except that she had years of experience in running a different practice before, and had the internal confidence it takes to enroll clients. There CAN be a sudden big jump in results, and this, no doubt, is what makes people think to call it an "overnight success." But, it just ain't so. The sudden big jump is because the slow, steady incremental pushing of the Flywheel suddenly hit the tipping point. You are inching up the see-saw, and, a little bit past the mid-way point, the see-saw tilts in the other direction. The real question isn't "Can you get the see-saw to tip?" The real question is: "Can you keep from getting thrown off when the see-saw does tip?" How many lottery winners hold on to their millions? How many sudden superstar athletes or musicians are overwhelmed by success, and fall into drugs and reckless spending? It's strange but true that many participants in my Heart of Money Transformational Journey have a bigger struggle appreciating assets they already own, than they do in facing their financial liabilities. The real secrets to "overnight success" are: 1. It only looks like "overnight" from the outside- it took a lot of incremental work over years; 2. You have to prepare yourself internally; 3. You should look around and find contentment in your heart where you already are, so you can feel enlivened to continue the journey ahead. You don't have to be afraid of success, but you do have to prepare yourself spiritually in the same incremental manner as you do your business. If you work on both the internal and the external parts of success, then you'll be ready for the tipping point when it comes, inside and out. Keys to Your Overnight Success * Comparison is an evil force. Seriously. Although it's great to watch others in order to learn, if you are comparing yourself to someone else, when each of your situations is unique, you ignite havoc in your heart as you struggle to be someone you aren't. Stop comparing yourself to others. You don't know their story. You don't know how they did what they are doing. And, you probably don't even know the full truth of how successful they really are. People can look successful, and still have their struggles. * Appreciate your assets. This is the third chapter of Section Five: The Heart of Money, in my book, and it is surprisingly challenging for most people. Try facing something you own, maybe a bigger ticket item, and notice how your heart feels as you face it. This item is yours, it's been given to you, you have full responsibility over how to dispose of it. Don't be surprised if it's an overwhelming feeling. But take time to accept what you already have into your heart. Digesting like this will help make room for more. * Don't do more than one difficult thing at a time. Don't raise your prices, start a new marketing campaign, and try to create your first DVD all at the same time. Pick one challenging area, and immerse yourself in it until you feel you "own" it. Then move on to the next. Don't worry if you don't have a blog, or a DVD, or whatever latest and newest thing everyone is touting. You'll get to them, if it's truly important. Instead focus on the most challenging thing in your business that isn't working to your satisfaction, and take it on. Learn about it, chew on it, integrate it into your heart, and then you can move on to the next. My very best to you and your business, Mark.
--------------------------------------------------------------------- Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – 10 Things Between You and a Great Life By Kathy Gates, Professional Life Coach 1. Unfinished business: Free yourself from the past by identifying and cleaning up your unfinished business. Call an end to whatever you started - a project, a diet, a feud, a commitment - by dumping it, delegating it, or doing it. 2. Ignoring the Present: Today is a result of all the Today’s that came before it. A well lived present will naturally produce wonderful future. Save a dollar today, and you’ll have a dollar tomorrow. Eat 500 calories less today, and you’ll lose weight tomorrow. Only what you do TODAY can affect tomorrow. 3. No Priorities: Never trade what you want at the moment, for what you want the most. If you just react to the next thing that gets your attention, you’ll never have enough time for what is important. Don’t schedule your time around your priorities…schedule your Priorities around your time. 4. Betraying yourself: Telling lies to yourself is the most hurtful form of disrespect. Write out the ways in which you have been untruthful to yourself, and how you can change that. “I will no longer pretend that what I put into my mouth doesn’t matter.” “I will no longer pretend that overspending my budget is ok.” 5. People Pleasing: If you always say yes even when you want to say no, you will find yourself unhappily going through the motions of living, giving control of your time, energy, and spirit to anyone who asks for it. Free yourself by learning to quietly assert your boundaries. 6. Accepting Energy Drainers: Everyday crisis and problems ARE NOT “just the way it is”. Choose to put life on your schedule. Make a conscious choice to simplify your tasks, organize your environment, and set up your life to support how you want to live. 7. Complaining Instead Of Asking: You will only get as much as you ask for. Complaining is passive, not active. Choose to consciously educate people on what you need by making a request instead of complaining. 8. Low Reserves: Without reserves to back you up, you will make decisions based on your LACK – lack of money, lack of time, lack of energy. And that will cause you to make mistakes, and miss opportunities. Systematically eliminate things from your life until you have a built-in reserve of time and money; then build from there. 9. Hiding your weakness: Let your weakness help you be more truthful. Educate people. “I’m really impatient; please let me know if I skip over something you don’t understand.” “I’m not good with secrets; please don’t tell me anything that you don’t want me to repeat.” 10. Wishing Instead of Planning: START! Do something! If you just sit around *wishing* that things would be better, it’s not likely that they ever will be. As my mother used to say, “wish in one hand, pour peas in the other…see which fills up faster.” Create a plan, and get into action.
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