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The Complete Site Build It!
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Be Successful NewsIssue No. 312 - October 4, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Adsense – The Powerful Passive Income Generator 3. Article – How to Add a Search Engine to Your Site 4. Article – Living Your Light - Even During These Times 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – Adsense – The Powerful Passive Income Generator By Matt Bacak Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs. Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn. There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout. Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do. One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue. People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks. A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked. Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space. Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place. It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them. All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.
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Article – How to Add a Search Engine to Your Site By Herman Drost When visitors arrive at your web site you want them to find the information quickly otherwise they will lose patience and move on. A great way achieve this is to add a search engine or search box to your web site. Since most visitors are already familiar with using search engines such as Google, they can easily use the search feature on your site. In this article I will discuss: A. Benefits of adding a search engine and types of sites where it can be used. 1. Ecommerce sites - your ecommerce site usually has many different types of products so the navigation menu is not focused enough to rapidly find the specific product your visitor is looking for. Adding a search engine to your ecommerce site will help the visitor to easily and quickly zoom in on the product by entering their keyword in the search box. 2. Dynamic sites - search engines have difficulty spidering dynamically generated web pages. These are pages often generated from a database, so the information on your pages will not appear in the search engine's index. Add a search engine to each page of your site. If a visitor arrives on that page from one of the large search engines, they can then do a quick search from that page instead of searching elsewhere. 3. Small sites - web sites that contain 5-10 pages don't need a search engine because visitors don't have to search through many pages to find the information. Instead, make sure you create a simple navigation menu at the top or side and bottom of your web pages. B. Types of search service providers 1. Atomz (www.atomz.com) - Atomz Express Search is a free service where you can integrate basic search capability on your personal web site or on one of your commercial sites. It can be used on sites with 750 total pages or less and allows customization of look and feel to match your site's design. Some third-party text ads are shown above and below the search results. You can use it for as long as you like for there is no trial period. 2. Freefind (www.freefind.com) - features include the ability to customize search and results pages. The free accounts are limited to 3,000 pages or 32MB of storage. Site search is hosted on FreeFind's server. It generates a site map for you, tracks visitors searches and indexes password protected pages. 3. Google Free site search service (www.google.com/services/free.html) - searches only the specific domain(s) that you list when you create your search box. You can customize your results display to include background, text and link colors you select. The search box itself will reside on your web site. The search results page will be served by Google with the customized look and feel you specify. Google may serve ads on the results page. You can do an unlimited amount of searches. You must display the Google logo on the web pages that contain the search box. C. Where to place the search engine on your site? 1. Place the search box in a prominent location on your web page... preferably top center or top right. 2. Place the search box on all pages of your web site. Visitors may enter your site from any page. 3. Make the search box large enough to accommodate all search terms the visitor would use to find the information. 4. The search box should be a type-in box, not a link so visitors don't have to wait for another page to load. 5. Limit the search results to 50 per page. Visitors lose their patience if they have to scroll through long lists of results. D. How does the search engine work? It works similar to the major search engines that search the web, however instead of crawling the web the search engine spider will search your site. The results of the crawl are stored in a database that resides on the search company's server. The company provides the necessary code to add a simple form to your web page. This usually consists of a search box for inserting your keywords and a send button. When you click the button it sends the query to the search company. They process the query to create a search results page. This shows those pages in your site that match the visitor's query. The quality of the search results the search engine spider collects depends on how much information is contained in your site. Therefore take time to correctly optimize your site i.e. provide lots of good content that includes your keywords. Optimize your meta tags, images and create an accessible navigation structure. Optimizing your site will not only provide focused results from your internal search engine but also boost your rankings in the major search engines. ------------------------------------------------- Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article – Living Your Light - Even During These Times By Idara E. Bassey As the pictures of Hurricane Katrina's aftermath dominate the airwaves alongside the perpetual drone of other world conflicts in the background, it is enough to make anyone veer off what is still discernible of their spiritual path or to at least question its relevance. These are understandably trying times for many of us even if we haven't been directly affected by recent hardships- aren't we all searching for the proverbial magic wand that would make everything better all at once? As difficult as it may be to find ourselves in this uncomfortable space and energy, there are still ways to live out the highest and best versions of ourselves even against a backdrop that appears to be spiralling in the opposite direction. Herë are some ways to propel yourself forward even during these times: Re-evaluate your Values The very real suffering that many of our brothers and sisters in the Gulf Region are experiencing have made many of us stop and think. As spiritual beings having a human experience we are all in a continual process of evolution and healing. This is as good time as any to take stock of what is presently on your life "plate" and determine if you like what you see. Are your long-held beliefs still in tune with what is really important to you at this point in your life? Is the grudge you've been nursing for as long as you can remember the best use of your energy? Are you comfortable with your patterns of consuming and giving? Your treatment of Mother Earth? Has the world somehow become a better place because you have been herë? Let what you are seeing from without and coupled with the insights you are receiving from within instigate a higher response in the arenas of your life you can control. Let Peace (Healing) Begin With You Some would say that the world's challenges and conflicts are just too big and overwhelming; leaving many to shrug their shoulders in defeat stating, "I'm just one person." What if you decided to get your "house" in order figuratively speaking - (perhaps by the aforementioned recommendation of re-evaluating your values) and made adjustments accordingly. What if you continued to make these efforts to the point of creating a life more to your liking and congruent with your cherished values? What if another person, inspired by your example, did the same, and then another and still another followed suit? The combined efforts of many "one persons" can create a (healing) momentum that is self-sustaining. It really only takes one person to instigate broad shifts in thinking and perception that can be beneficial to society as a whole. Be a Blessing I read a story once about a grandfather who counselled his young grandson as an ambulance whizzed by them that every time he saw one he should pray because people often forgot or were otherwise unable to during stressful times. We can also heed such sage counsel at this time by focusing our healing intentions towards the evacuees of Hurricane Katrina. We can silently pray for our leaders, encouraging them towards enlightened action and decision-making. These options are always available to us whether or not we know the recipient of our efforts or even agree with their views or life choices. Volunteering our time and gifts is similarly an equally valuable way to expend our energies. You are herë on the earth at this juncture for a reason. 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