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Be Successful News

Issue No. 337 - April 4, 2006.
Publisher & Editor: Kevin Sinclair, CPA.
Email subscription details at the bottom of the page.
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The Complete Site Build It! Reference Center...
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What's In This Issue

1.      Article – 10 Easier Ways Than SEO To Get Web Site Traffic

2.      Premier Classified Ads

3.      Article – Affiliate Marketing - Does It Really Pay?

4.      Article – Nine Steps to FAST Success

5.      2 Bucks Classified Ads

6.      Subscription Management/Publisher's Notices


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Article – 10 Easier Ways Than SEO To Get Web Site Traffic

By Joe McVoy

Everyone wants "organic" or "free" traffic, but it’s a full time job to try to keep on top of the search engines changing rules.  Instead, if you build a good content-rich site and do the things on this list, you’ll get traffic and help your ranking at the same time.

1. Use Pay-Per-Click (PPC) - Get traffic in an hour with PPC.   Google and Overture (now Yahoo).  Don't bother with others until you make these two work.  The key to this is to know your visitor value, bid on hundreds of key words and phrases and split test your ads and track each key word, phrase or ad separately.

2. Distribute Your Content - write articles of value to your target market.  Distribute that content for other webmasters to use on their sites as long as they keep the link back to you in a "resource box" at the end of each article.  Distribute your articles through article directories, ezines, and distribution services.  The key to make this work is valuable content.

3. Submit Press Releases - submit electronic press releases frequently with news of interest to the media and your target market.  Since press releases are news, if they get picked up, it will be quickly and you may get hundreds of links back to your site this way.  Key to make this work: write 300 - 500 word releases, include a link back to you, and have them written and distributed by experts who know how to optimize each release for key words (not typical PR firms).

4. Set Up a Blog with RSS - to be effective, blogs must have frequently updated content.  Base yours on information helpful to your customers, not sales pitches.  Don’t do it unless you can commit some ongoing time to it.  Seth Godin says the keys to a successful blog are: Candor, Urgency, Timeliness, Pithiness (short & to the point), and Controversy.  The key to making this work is to make it interesting to your visitors, submit to blog directories, ping the search engines when you post and distribute your content with RSS.

5. Get One-Way Incoming Links - All the previous tips will create incoming, one-way links but you can also buy links from other sites from text link brokers.  Don’t do reciprocal linking, it’s dead.  Make sure you get links from pages with a Google Page Rank higher than "0".  A site Google rates as "0" may be because they are penalizing it for some reason.   If you link to it, you'll get penalized too.

The key to making this work:  Make sure links have your key words in the anchor text and make sure they are text, not graphical links.  Make sure they are from other relevant sites, not link farms or FFA (Free for All) sites.  The ideal is links from relevant pages without many other links.

6. Give Other Sites Your Testimonial - let them publish it on their web site as long as they link back to you.  This can get you a one-way link from a site that would otherwise not give it to you.  The key to make this work: keep it short and to the point.

7. Email Promotions - Advertise in Ezines, place ads in someone else’s email newsletters that reach your target market.  The key to make this work: track everything carefully

8. Joint Ventures - Get promoted to your JV partner’s customer database by your JV partner.  John Reese sold over $1 Million of his information product in 24 hours exclusively by using joint venture promotions from his partners sending his offer to their customer lists.  He paid his partners commissions on sales.  The key to make this work: know your visitor value and have a tested and proven sales page that converts well BEFORE you contact JV prospects.

9. Get Affiliates - If selling a product, offer a commission to affiliates to sell for you.  Each affiliate’s link to your sales letter conversion page will bring you traffic and a better search engine rank too.  The key to making this work is to make it financially attractive to your affiliates and give them everything they need to promote your product or service.  Make it brain dead easy for them to do.

10. Buy Other Web Sites - Find web sites that already rank high on your keywords and verify their traffic with the site owner and independent tools.  Make sure you get ownership of the domain - you can let them still use their content elsewhere.  Check deleteddomains.com to see what domains you can register for a few dollars that their owners have let expire. The key to making this work: Check Google page rank, Alexa rank and the number of back links for any site before you buy a web site.

One marketer I know challenged some SEO experts to see who could get ranked highest on a given term in 24 hours.  He won, the techies did a lot of slick things, but the marketer just bought the site that was already # 1.

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Joe McVoy is a marketing consultant who has had experience starting up & growing businesses.  He founded 2 companies selling to Wal-Mart, Target and other retailers, a mail order company and an Internet marketing business.  He helps clients with traditional marketing, direct marketing, on-line marketing and has a free newsletter & resources at: http://www.profitablemarketingsystems.com


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Article – Affiliate Marketing - Does It Really Pay?

By Kevin Sinclair

Affiliate marketing's been a staple of the internet marketing scene for many years now. It's highly touted as a money maker for newbies and experienced marketers alike. But does it really pay to be an affiliate marketer? Let's take a look to learn more...

Basically affiliate marketing's an agreement between a web site owner and a merchant. The web site owner's actually an advertiser for the merchant or product creator. The agreement is a contract between the two parties that stipulates that the site owner can use various methods including the space on his site to promote the merchants goods. The merchant meanwhile agrees to pay a percentage of each sale generated through the affiliates personalized link.

This benefits both sides because the product creator spends nothing to advertise their goods and the affiliate pays nothing to research and develop new products. This creates a win-win situation.

The product creator wins by saving money on advertising, which is one of the most costly aspects of doing business, by passing this cost on to affiliates. Basically it's a pay-per-performance deal because the merchant doesn't accrue any costs until the sale's made and the merchant pays the specified commission.

The affiliate marketer wins by being able to sell an already developed product, thus saving the time and money on the front end by not having to deal with R&D and product creation. The product is already developed and proven by the merchant, and all you have to do as an affiliate is find as many prospects as you can that will bring in the profit for both the merchant and yourself.

Another benefit to the affiliate is that most programs are free to join and have pre-made sales material so your marketing experience doesn't have to be that of an expert.

Probably the biggest benefit to being an affiliate marketer on the internet's the internet itself.

Because of the global reach of the internet it's very easy to reach tens of thousands of prospects for almost any type of product line. It's also very easy to intensify your efforts as an affiliate marketer to exploit new and productive strategies such as viral marketing, ebooks, special reports and autoresponders.

Lastly, as an affiliate marketer you get to pick and choose between many different products to promote. You're not married to a specific product or even a specific product type. Your risks are minimal because there are no long term binding contracts so if one product doesn't bring in a profit you can quickly and easily replace it with another.

All in all affiliate marketing's still an excellent way to earn income from the internet. Perform your due diligence, find a hungry market, find a good product and go for it!


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Article – Nine Steps to FAST Success

By Dr Jill Ammon-Wexler, Pioneer brain/mind researcher
www.quantum-self.com

How many times have you smashed up against a road block when you were after a goal, and wondered if you would EVER get there? There really are only two types of goal seekers -- those who "get it" and achieve their goals, and those who spend their lives wondering WHY they keep smashing up against those road blocks.

Here are nine ABSOLUTELY PROVEN keys to immediately "get it," and finally make some fast and lasting progress:

Get CLEAR! That amazing 3-pound brain of yours is the ultimate goal-seeking machine! You have trained it from childhood to respond what you want. Vague wishes about “being more successful” will NOT get you anywhere. Get definite and precise. Decide once and for all EXACTLY what you want! Otherwise you are just wasting your time and energy!

Get FOCUSED! Set your sights on ONE major goal. Too many goals will trip you up, unless they fall in line toward one ultimate goal, and you take them one at a time! Learn to focus!

Get GOING! Any truly meaningful goal takes REAL EFFORT! It will not just happen and fall in your lap. Dreams are a good thing – but success comes when you wake up and go to work!

Get FLEXIBLE! If you have created a plan of action and it is NOT working, sit down and take a good look at what you’re doing. Do NOT hang in with a strategy that is obviously not working. Find another approach -- PERIOD!!!!

Get OPEN! Sometimes the best approach is to ask (or at least observe) other people who have already achieved what you are trying to achieve. But do remember to turn to truly qualified resources — not just any Tom, Dick or Mary. And if you are TRULY motivated -- considering getting a mentor!

Get POSITIVE! If your mind is filled with worry and frustration – your mental focus will just create more of the same. Positive results require positive expectations. Just hold an image that you WILL get where you want to go. Then hitting a bump in the road will just toughen up your resolve.

Get PASSIONATE! Passion is a great power for success. If you have true passion for your goal, you WILL achieve it. It you do not have a burning passion for your goal, ask yourself if it really represents your true desires.

Get PRESENT! Seek out and embrace personal change. Shake off your past and get present in the here and now. The present moment is your ONLY true personal point of power. Stop bringing past limitations into the present!

Get VISUALIZING! One of the most powerful (and often overlooked) tools for achieving success and building your belief in a goal is VISUALIZATION. There is a very real reason it is recommended by so many super-successful people – because it works, and works well!

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Editor and Publisher: Kevin Sinclair
Be Successful! Personal and Business Success Resources
http://www.ksinclair.com/
mailto:kevin@ksinclair.com

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Copyright ©1997 - 2006 KG Sinclair. All rights reserved. May not be copied without the written permission of the copyright owner.
Last revised: November 29, 2006
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