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Be Successful NewsIssue No. 290 - May 3, 2005. What's In This Issue 1. Article – How to Quickly Gain Traffic to Your New Web Site 3. Article – Making money with RSS Feeds 4. Article – Happiness and Success: Is there Really a Difference? 6. Subscription Management/Publisher's Notices Sponsor Message "Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct! You are shown clearly, and exactly, how to publish your infoproduct. Then you are shown how to build traffic that will buy from you on the Net. Absolutely everything you need from brainstorming to automating your order-processing. For more details, click here now: http://myks.sitesell.com/besuccessful.html Article – How to Quickly Gain Traffic to Your New Web Site By Herman Drost The problem with a new site is that it often takes a long time before it is indexed by the search engines. This means you are missing out on getting traffic and making sales. Google places new sites in the "sandbox" which means they are on "hold" for a period of time before they rank. Here are some ways to generate immediate traffic to your web site: 1. Start a PPC (pay per click) campaign - you can begin a Google Adwords campaign and start generating visitors the same day you set it up. Of course it is going to cost you some money but you can set a limit for how much you wish to spend. You will soon get a good idea what keywords produce the most clicks for your ads. You can incorporate these keywords in your site when you optimize it for the search engines. While you run your PPC campaign get busy with preparing your site for the main search engines. Once you have been indexed by the main ones such as Google, Yahoo and MSN and start moving up in rankings, you can scale back the amount you spend on Google Adwords. Your goal is to eventually rank high enough that you won’t have to use PPC anymore because you are getting enough visitors. 2. Optimize your site for the search engines - the keywords that generated the most clicks from your PPC campaign, should be included in your web pages. Research alternative keywords using utilities such as Wordtracker or the Overture Suggestion Tool. You can determine the popularity of those keywords by seeing how many Google Adword campaigns are running. You accomplish this by entering the keyword or keyword phrase in the Google search engine and see how many ads appear on the right hand side of the page. If there are a lot, that means the keyword you chose is very popular and in high demand. Integrate a few of your best keywords within the text on each of your web pages. The home page should contain the keywords which have the highest demand (most searches) with the least number of competing web sites. Then proceed with the other pages in descending order of keyword popularity. Make sure you also include these keywords in your meta tags, title, h1-h3 tags, links and file names. Don’t overdo it for you may get penalized for spamming the search engines. 3. Increase link popularity - this refers to how many external and internal links are pointing or linking to any particular page. External links include those that come from web sites other than your own whereas internal links are those that come from within the same domain name. Link popularity is not based on the "quantity" of links but the "quality" of those links as well. Therefore increasing link popularity does not necessarily require having a large number of links pointing to your site but rather a good number of quality links. 4. Submit to the top search engine directories - many of the top directories have good link popularity that can be passed on to your site. They also have specific category pages that are related to the nature of your site. The major directories include The Open Directory, Yahoo and Zeal. The Open Directory is one of the largest that is still free, however it can take months or even years to get listed. If you become an editor for Zeal you can get your site listed free. Yahoo costs $299.00/year to be included. It is worth it if you can afford it. Here’s a couple of articles on how to properly
submit your site to the search engine directories: 5. Submit to specialty search engine directories - you may wonder why I haven’t mentioned submitting to the major search engines. When you work on building the link popularity of your site, it automatically places you in the main search engines. Once you have submitted your site to the main directories, find specialized directories related to your business. Here’s a good resource: http://searchenginewatch.com/links/article.php/2156351 You can also research the link partners of your competitors sites by entering your favorite keyword in the search engines. Once you have found a number of top ranked sites, download the Google toolbar and check their back links. This can save you a lot of time researching other areas to find quality links. Once your site been indexed by the search engines and included in the directories, focus on adding more content and continue building your link popularity. This will help you to maintain and/or increase rankings with the result of gaining more traffic to your new web site.
-------------------------------------------------------- It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. To find out more, click here now: http://myws.sitesell.com/besuccessful.html ------------------------------------ I stumbled across a very simple formula that sells products like crazy. If you're interested in selling your products by the hundreds or even thousands, check out this URL I ran across: http://getyourprofits.com/z/71/CD2356 ------------------------------------ Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 ------------------------------------ Discover the Top 9 Things You Need To Succeed and The 1 Thing the Guru’s Pray You’ll Never Find Out! http://www.isoregister.com/9810354341/kgs03/ ------------------------------------ PROMISE: "Not Only Will I Show You How to Make Your Living Online, I'll Also *Pay* For the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!" Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article – Making money with RSS Feeds By Sandra Stammberger, Insider
Scripts First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works: Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with. So what's in it for all parties concerned? Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially millions of sites and you, the web site owner who is pulling the content onto your site. Content, by the way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It's the "content" portion of the equation that's good news for you. Show me the money. One of the best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up. Sticky Loyalty isn't a new Ben & Jerry's flavor, but it should be the goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can't be found anywhere else. Now please don't make the mistake of thinking "But they can get that same content at the publisher's site, why should they come to mine?" Just build it and they will come! Sorry, I couldn't resist saying that, but it's true. In addition to the RSS content, which they surely can get somewhere else, you are going to add your own sticky loyalty stuff that's all about whatever your site is all about to begin with. That combination of your own content and the RSS feed makes visiting you a purely unique experience that can't be found anywhere else. You don't have to be a member of the Geek Squad to
start showing RSS feeds on your site. Just visit any of the links below
and get busy using RSS to make mo' money.
--------------------------------------------------------------------- Sponsor Message Profit from the Music Industry with MusicForte! MusicForte is an unprecedented online program that is fast becoming the World’s Foremost Community for Music, Education and Business! MusicForte has true mass appeal in ways that we have never seen online before. Even if your interests are not entirely geared towards music, we know you'll be amazed by the home business opportunity where our compensation plan is second to none. Join us now and get started on your way to earning big with MusicForte: http://www.musicforte.com/affiliate/kgs03 Article – Happiness and Success: Is There Really a Difference? By Joan Marques I guess the opinions on this topic are divergent: some people will firmly agree that these two phenomena, happiness and success, entail entirely different dimensions and emotions, while other readers will wholeheartedly agree that they are - or at least should be - the same. And then there will probably be a huge area containing numerous shades of grey, varying from tending to agree, to tending to lean more toward disagreement of either side. Perhaps it just depends on what definition one handles for both topics: What do you consider success? And what do you consider happiness? Do you see any overlapping in these two phenomena or not? + If success is measured by your level of income and the financial value of your belongings, than you can probably be successful without being happy. + If, on the other hand, success for you goes hand in hand with a general feeling of contentment and being where and what you want to be, then you don't even have to have that many great assets to consider yourself successful. This may be the part where some readers start shaking their heads and think: "well, that's just a way of consoling oneself when one is poor," and maybe there is some truth to it. But what about the other side of the coin? What about those people who are highly affluent, yet get treated for depression because they are so lonely; or those who don't trust anyone around them in their fear to not really be liked but just accepted because of their money and position; or worse even, those who ultimately commit suicide, and leave behind millions of dollars, because they "had it all", yet came to the realization that having it "all" doesn't necessarily means "all that matters"? As a business instructor, I often discuss small, mid-sized, and globally operating companies in my classes. I teach my students the essentials of being a good manager and being a good leader. I review the various ways ventures can be set up. I warn for slippery issues such as succession, responsibility, and strategy-review. I lecture about appropriate approaches in product handling and marketing, in organizational behavior - internally and externally - and in blunders many well-established companies keep making throughout the ages, despite the many management theories and courses available out there. My students and I also review many wealthy business people, and the reasons why they are so successful. And I think we almost consistently come to the conclusion that the majority of these tycoons are successful because they are doing what they like best: Microsoft's Bill Gates, Apple's Steve Jobs, and Dell's Michael Dell all started out as a computer lovers, and they still are; Virgin's Richard Branson started as an entrepreneur, and he still is, even though he doesn't need to do it for the money anymore; GE's most remarkable CEO Jack Welch, although an engineer by education, found his passion in leading people, and stuck with that until his retirement; and Oprah Winfrey loved being a talk show host, and continues to do that, in spite of her multiple billions today. Are these people happy? I'm not sure. I just know that they have a lot of money, and probably really like what they are doing, which makes them stay with it, and be good at it. They seem to be content with where and who they are. Which brings me to another interesting, and very related topic: the topic of ambition as a vehicle toward bringing happiness and success together. In a currently ongoing survey from Forbes on-line, in which, at the time of my review 35.713 people had already voted, the following reasons were mentioned as possible sources behind the wealth of the super rich people in the world: Ambition: 32%; Connections, Ingenuity and Inheritance: 13% each; Greed: 9%; Intelligence: 5%; Arrogance: 4%; Generosity: 1%; "Don't know": 6%; None of the Above: 4%. There is something to say for ambition being by far the leader in this list. When one has a drive toward achieving something, one has a much larger chance of reaching his or her goal than when one doesn't really care. And, as an old teacher of mine used to say, "if you do what you like most, you will do it well and consistently; you will be happy, and the rewards will automatically come, even if they are not your priority," or as Confucius said, "find something you love to do, and you will never work a day in your life," or, in line with the surging call for "meaning at work" or "workplace spirituality:" the intrinsic reward (how you feel about what you are doing) is so much more satisfying and lasts so much longer than the extrinsic one (what you earn for what you are doing). So, maybe that's the ultimate reason for the super rich to be so super rich: most of them did what they liked most and therefore just invested more of themselves in it than others were willing to. Unfortunately, society has a tendency to measure their success superficially by the material wealth they have gained, and to often overlook the gratifying part. These people are probably happy with who and what they are. And that's their ultimate reason for being regarded successful. Would they be depressed and low-spirited despite their billions, then they would just be financially rich, yet not happy, and thus, not successful in the essential sense of the word, because their level of contentment would be low. And then there are those of us who do not have the ambition to be rich, but just want to have enough funds to pay the debts and live a simple, uncomplicated life. No big deals for those souls: just undemanding days of family life, or devotion to the things they consider fun. And, even though those people's names may never reach the newspaper other than in the obituaries after their passing, who says that they are less successful than Gates, Jobs, Dell, Branson, Welch, or Winfrey? Ever considered that their ambition may just be to remain a simple soul, and that it should therefore not be considered any less of an ambition? In conclusion: abundance is only enjoyable when one is also content, yet, contentment has nothing to do with being affluent. Contented people are happy, with or without much money. And content people are successful. So happy people are successful.
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