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The Complete Site Build It!
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Be Successful NewsIssue No. 303 - August 2, 2005. The Complete Site Build It! Reference Center... What's In This Issue 1. Article – Mapping Out An Online Lead Generation Plan 3. Article – Why Niche Marketing Yields Good Profits 4. Article – Success – A Balance of Thinking and Doing 6. Subscription Management/Publisher's Notices You need to check out this video. I think you will find it profitable. CONFIDENTIAL VIDEO Un-Covers A Major Loophole In Google That Can Fill Your Bank Account With The Easiest Cash. You Will Ever Make... WITHOUT Having To Sell Anything! Click: http://amazingsoftwarelibrary.com/go.php?4819_u9 Article – Mapping Out An Online Lead Generation Plan By Riki Trafford Your target visitors are waiting to tell you how much they enjoy your product and service. Are you out there acknowledging their loyalty? Lead generators like search engines and advertising campaigns are set up to directly pass on visitor information that can make a difference to your bottom line. Ideally, lead generation campaigns outside your website sit in sites similar to your own and pass on your location when a user requesting information. This increases the odds that these visitors will have a direct interest in your site content. Why waste your time advertising with banners and pop-ups in places that have little to nothing to do with your product or service? You don't want to waste your time or their time with campaigns that may bring in lots of visitors but result in next to nothing to your revenue. The purpose of lead generators is to pull in visitors who are really interested in what you offer and are highly motivated act. More lead generation tips are offered below: - Map out originality. Uniqueness makes you stand out. Why would a visitor come to your site rather than a similar site? Find leads with needs that match what you offer. Also, toss dated material that has lost its relevance with these visitors and other leads. - Map out a strategy. Why plan to attract leisurely sightseers in your traffic? Big traffic doesn't matter if only 1% of 20,000 visitors in a day (200 visitors) end up purchasing when you would do better attracting 2000 visitors where 20% purchase (400). Capturing target visitors is important. These visitors feel special instead of a number and are more motivated to purchase and become a returning customer. - Think creative. Is your material fresh or stale? Direct mail campaigns suggest tossing out the old - or giving it away! - and inserting new, compelling material. You'll generate new, fresh leads by giving away old material to markets that may be curious to learn more about you. - Aim for generosity. A big red flag to many visitors is seeing a new service or product that sells for full price from the onset. Wait until your list of leads build before doing so. In the meantime, offer some services for free or a subscription discount. You can also build leads with contests and sweepstakes. Check out gift limitations for your state before going ahead. - Aim for an e-newsletter, e-book, et al. Content that captures a visitor's interest makes the visitor more likely to want to know more about the author. Include content that's highly relevant to your visitor as a way to encourage them to return time and again. - Map out plans to repeat your requests. Loyal customers are OK with requests from you for leads. Considering how leads keep your campaign expenses down, loyal customers will offer leads if they get something in return like discounts or low prices. Most central to your plan is mapping out a plan to reward loyalty. As you build a reputation for offering pertinent information that matters to your visitors, your lead generation efforts will gain momentum. Why work so hard on thousands of campaigns to draw in visitors when you don't treat each lead with the respect they deserve? If you don't reward their loyalty, all your hard work will turn sour and they'll hurry off elsewhere in search of the recognition they desire.
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Click here before I regain my senses: http://www.pushbuttonpublishing.com/affiliates/t.php?rid=5175 Article – Why Niche Marketing Yields Good Profits By Evelyn Lim Have you ever been told to find your niche? In business, finding your niche can prove both profitable and personally rewarding. Niche marketing is the key to many successful organizations. From the small company that focuses on their niche, putting all their efforts towards it, to large companies with countless product lines, niche marketing is extremely important. For example, if you are a company that produces fishing products, you may have several different product lines and market segments or niches that you sell to. You have fresh water fishing, deep sea fishing, fly fishing, etc. You don't want to market your Fly Fishing gear in a publication whose niche is deep sea fishing or vise versa. Therefore, it is important to focus your marketing dollars in each individual niche. There are certainly larger publications that cater to a much general audience rather than a niche one. However, are you going to capture your niche market as well as if you practiced niche marketing? Passionate Fly Fisherman will more than likely respond more to articles in a Fly fishing specific publication then a general fishing publication. These niche publications are more knowledgeable and focused on their subject. It is sometimes better to know a lot about something then a little about everything. Niche marketing is all about showing expertise and knowledge in your chosen niche. Also niche marketing is cost effective in that it is going to be less costly to advertise in a publication such as "Fly Fishing in Salt Water" magazine then in "Field and Stream" magazine. For those trying to find their niche, the web is a great place to start. First think of what your niche is. What are you knowledgeable and passionate about that you can transform into a profitable business? How can you know if your niche is marketable and measure your competition? Web sites such as Inventory Overture (http://inventory.overture.com) are a great place to start. At Inventory Overture, you are able to type in a keyword describing your niche and see how many people are searching that keyword in the past month. High amounts of searches, many times mean more competition and the need to narrow your niche. However, it also means a lot of interest in the subject. After using Inventory Overture, go to a search engine and type the same keyword and see how many sites are already marketing you niche. Ideally you want the keyword to be searched enough on Inventory Overture to be relevant but not in as many Web sites that the competition is unbearable. So find your Niche, narrow it, market it and start reaping the rewards. ---------------------------------------------- Sponsor Message Are you still setting your goals on paper?? Every Success Coach in the nation stresses the importance of clearly defined goals. Unfortunately, the method proposed is to write your goals on paper! GoalPro 6.0 is a software-based goal-setting and achievement system, designed to provide you with all necessary tools to define, maintain, track, and achieve your goals. Download your free trial version today! http://www.goalpro.com/entrance.cfm?ID=10283 Article – Success – A Balance of Thinking and Doing By Edison Fullbrook. Why is it that most people still equate being successful with having pots of money? Why attaining as much money as possible seems to be the Holy Grail of Western Society? Whether you attain an excess of money just to keep it safe in a bank, or in a tin under the bed, sooner or later you will realize that it is just a ‘medium of exchange’. We use it to buy the things that we want in life. So for this reason money is not a goal it is a means to a goal. Okay nothing earth shattering in that statement, but the reason people strive to get as much of it as possible is simply for their security. People feel safe if they can protect themselves against the uncertainty of the future. So how do you go about finding sufficient monies to cover uncertainties in the future, or to help attain our goals without going as far as Bill Gates, Donald Trump or the Sultan of Brunei? We all know that you can enjoy a very healthy life with far less money than this. But how? There are those people who advise that ‘positive thinking’ will bring you the wealth that you want. There are also as many people that acquire wealth by aggressive means, by abusive techniques of ‘rip them up and spit them out’. As well as a good honest days work. Whatever category you place yourself in at the moment think about this. There are as many unhappy, cynical, skeptical millionaires as there are not so rich people, and just as many unhappy, skeptical poor people. So the attainment of money for it’s own sake doesn’t automatically bring fulfillment. Money should be used as a tool to help you achieve your goals (and it’s not the only tool either). So which way is the correct way? The answer is that they are all correct in that they all use the same tools to reach the objective. Weather you are a highly motivated sales executive, or a visualization expert, or for that matter an extortionist, during your endeavours you will be using the same universal law of ‘emotional attachment’. If you go for the ‘kill’ in the way you achieve your goals, or if you visualize your goals you will, rightly or wrongly, feel an emotion of happiness, fulfillment, excitement, etc either, before, during, or after the event. If you look back at the events in your life, if you recall some of your favorite, and not so favorite, memories you will realize that you remember those memories in direct proportion to the strength of the emotion attached to them. The bigger the joy/disaster the bigger the emotion attached to it. Even the small things in life like a good book, a movie, taxes, an argument with a loved one, will all provoke an emotional response. So can we deduce from these findings that it is not necessarily the way you go about acquiring the things you want, or the goals that you have set yourself, but the strength of the emotion you attach to your goal? Well, Yes and No! Yes you need emotions attached to your goals, but you need to attach the good ones. No because emotions alone will not get the job done. The other question that this line of thinking brings is: How can you have an emotional attachment to something that hasn’t yet happened? At last this is where the thinking comes in, you have to think about your goal before it can happen. This is true for everything in our lives, from making a pot of coffee to planning a holiday, even you were just a ‘twinkle in your Fathers eye’ (a thought) before you came into existence. I would go as far as saying that thought is the only creator. If you get the thinking right then everything else will fall into place. The Doing will always follow the thinking. The Thinking is empowered by attaching emotions. The Emotions give thoughts credibility. A balance of all these can bring you all that you want in life. Now that you know how important thinking is in relation to everything that you do, you must get this right for everything else in your life to work correctly. This is a fundamental law of life; this is why so many people go through their lives always wanting and needing, but never achieving. They get their thoughts all mixed up. If you ignore how to control these principles everything else turns to ‘chance’, even people who start correctly can be led astray of their goals, by harboring the wrong thoughts. It’s never going to work! I don’t deserve this! It’s not my fate to be successful! What these 3 thoughts and all the other similar thoughts are doing is slowly changing your mind. The type of person that thinks like this is the type that thinks others are luckier than they are. NOT SO. I believe it was Jack Nicholson the golfing icon that gave the reply to an offensive reporter who quipped, “That was a lucky shot”. The reply came back swiftly “Yes! It seems the more I practice the luckier I get.” There is no such thing as luck, just practice of the principle of thinking it through.
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------------------------------------ More Sales - Less Work! Subscription Management/Publisher Notices Editor and Publisher: Kevin Sinclair Rate this ezine! Privacy Policy: Be Successful News and Kevin Sinclair only use your email address to send you issues of Be Successful News. We do not sell or release your private email address to anyone. If you wish to unsubscribe, please see the link at bottom of this message. Disclaimer: Be Successful News is published by Kevin Sinclair, CPA. Copyright © 2004. The copyright in articles is owned by the article authors. This publication cannot be reproduced by any means whatsoever without the express permission of the publishers and contributing authors. Information and advertisements are presented and published in good faith. However, by using the information in articles or advertisements, the subscriber assumes all risk that information may be proven incorrect. Please conduct your own due diligence. For details on how to advertise in Be Successful News, click here. To start your FREE email subscription to "Be Successful News", enter your email address below and then click on the 'Join List' button. Join today and receive a FREE report on "Proven, Effective Direct Email Marketing".
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Last revised:
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