This is a subject that has literally been done to death, but it's such an important subject that I decided to preach it one more time, for anyone out there that hasn't gotten it yet.

The rules of copy good writing are relatively clear cut, and if you follow them, you'll have tremendous success in your ad campaigns.

If, however, you decide to reinvent the wheel, you're in for a long, hard, learning lesson.

There's a reason why the "Gurus" in marketing have found the success that they have. They've tested all of the techniques that they could think of, boiled it down to those that work and those that don't, and they stick to the ones that do.

Countless books and tutorials have been written on the subject of killer copy writing, and for the most part, they all say the same thing. But, unfortunately, the majority of the advertisers out there still don't get it.

I see it every day in posting the ads that people pay me to send out to you. I often fell guilty for taking their money, because I know they're not going to get the results that they're looking for.

And then, more times than not, they blame me (Well, actually, I guess they blame you, for not being a responsive enough audience. It never dawned on them that maybe it was their ad copy that stunk!)

And then, there's the clients that repeatedly advertise with me because they can't believe the response that they're getting. I've had clients tell me that they have had as many as fifty sales from a single ad. What do you suppose is the difference? Ya think it's just luck? The ones that aren't getting that kind of response seem to want to think so.

Why is it that we all seem to think we know a better way to do everything?

What happened to that old saying... "If It Ain't Broke, Don't Fix It!"?

You have to have a great subject line in order to get your reading public to even open up your emails and read them. And that's a whole other subject. But after you get them to start reading your copy, you need to keep their interest.

It's just as easy for them to hit that delete key after they've open the email, as it is before.

So, A great headline is only half the battle.

When writing your ads, you have to ask yourself...What would keep my interest? What is it that I'm looking for when I read the dozens (or if you get as much email as I do, Hundreds) of email ads that I get each day?

The answer to that question will be different for each person, and therefore you need to know who your service or product should be aimed at. In other words, don't even try to sell to everyone. If you do, you're just wasting your time and Advertising budget. Not everyone is going to be interested in your offer.

Period

You need to find out who your target is and sell specifically to them.

But, one thing is for sure. The one thing that is the same for all of us, is that we all want to know what's in it for us.

What will this product or service do for me?

What distinct problem that I have will your product solve?

Although intellectually, I may be interested in the fact that your new process for synthesizing Iron from plant life, as opposed to from mines, makes your new super-duper iron pill more absorbable by my body, in the long run, all I really care about is that it will give me more energy, or cure my anemia, or make my hair thicker, or whatever it's gonna do for me.

Instead of telling them...

Our miracle weight loss system comes with a complete menu of meals that are delicious and easy to fix.

Tell them...

Wouldn't it be great if you could eat delicious foods, eat all you want and still be guaranteed to lose the weight that you need to lose? Now you have a choice of simple and delicious meals that everyone in the family will love to eat. You no longer need to suffer through making one really great looking meal for the rest of the family and sitting there watching them enjoy your efforts, while you eat rabbit food.

Instead of telling them...

Our ergonomically designed club head was specifically engineered to stop the over rotation that causes you to slice your drive.

Tell them...

Wouldn't it be great if you could go to the golf course, everyday, knowing that your drives are going to stay on the fairway. That they are going to always be straighter and fly farther than you ever dreamed possible. With our new XXX, you will always have that confidence, because we have figured out what was causing your slice and corrected it by engineering a club that completely eliminates your problem.

See what I mean? Get your prospect involved. Make them see a picture in their mind of how it will be once they have your product.

This is the difference between "Features and Benefits".

No one cares how much research you put into your product, or how qualified you are to tell them about it. All they really want to know is 'what's it gonna to do for them'.

After you've got them hooked and believing that they might have found the solution to their particular problem, you can then reinforce their new found solution by working some of the features into your copy, but even then, you must be very careful not to lose them, by boring them with the features alone.

ALWAYS show them immediately, what 'benefit' each feature is going to give them by painting them a picture of life after your product.

It can also be very useful to paint them a picture of what their life will continue to be like without your service or product. Fear is a great motivator!

"If you like being overweight, if you don't mind never being able to find decent looking clothes that fit you, or if you just enjoy sitting by yourself because theres not enough room for anyone else to share that bus seat, then don't buy XXX, Because XXX will most certainly reverse these effects. But if you're tired of it, you now have the choice to change it!"

And then give them, a couple of testimonials to reinforce their dream, by reading what people who have solved their problem through using your product have to say (Just always make sure they are real testimonials from real people).

And ALWAYS, ALWAYS ASK FOR THE SALE after every benefit!

This is important stuff, Folks. That's why the great ones are constantly trying to pound it into our heads.

Isn't it time we all listened?

Selling anything, is about your prospects, not you.

Target your sales at the people who NEED your product and tell them what's in it for them and you'll see your sales ratios soar!

With wireless internet everywhere, people are of the view that they should let their businesses finally go live. That means more webhosting domain deals. Usually the service preferred is a cheap hosting, with the cheapest domain name. And wireless internet booster is put to good use by actually allowing anything on the site. The web design can be heavier now. Wireless has truly made work at home much more interesting.

THERE'S A NEW SHERIFF IN TOWN!!!
Len Thurmond is the editor & founder of 'The Affiliate Review'. A Free Weekly Publication dedicated to bringing you the truth about online businesses and marketing tools. To receive our weekly email newsletter, Send a blank email to... mailto:TheAffiliateReview@rapidreply.net Or Visit our website at: http://www.TheAffiliateReview.com

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