Pop-up windows are those little windows that automatically pop up at the same time when you are trying enter or exit a web site. Many webmasters use pop up windows to display ads or subscription instructions to their ezine.

Many marketers do not employ this strategy because they feel that it will annoy their visitors. But the fact remains, pop-up windows do work. The benefits of using pop-up windows far outweigh the negatives associated with them, but only if you use them properly!

There are many sites that use multiple pop up windows when someone clicks on to their web site. This is very annoying when five or six pop up windows open and most web surfers consider this a form of "spam." This will be sure to turn off any potential customers and kill your chances of repeat visitors.

If you are going to display a pop-up window, you should only display one window, either executed when a visitor enters your web site or when the visitor exits. There are scripts available that will let you send a cookie to the visitor's computer so that no matter how many times they enter or exit the page that calls the pop up window, they will only ever receive one pop up.

When I write about cookies, I am not referring to Mr. Christie or Oreo cookies that people eat. For those of you that are new to the Internet, a cookie is a small file that is sent to your computer from the web site to either gather information about your surfing habits or to let the web site know not to run a certain script (i.e. pop-up window, survey, etc...).

I suggest executing the pop up window when visitors exit your web site because you do not want to hit them with to much information when they enter your web site.

What makes pop up windows so effective (when used properly) is that they become the center of attention. They quickly grab the readers attention, and in order to close the pop up window, the visitor has to click the box shut. With an effective ad in the pop up window, you can generate additional profits.

You do not have to be a rocket scientist to create a call script for a pop up window on your web site. Here are a few resources that you can go to learn about creating a pop up window:
http://www.siteexperts.com/tips/backend/ts15/page1.asp
http://www.angelfire.com/ct/ctsdomain/popup.html
http://www.nowsell.com/internet_business/html/pop-ups.html
http://www.ezine-tips.com/articles/format/20001208.shtml

Originally when web sites such as Tripod, Geocities and Angelfire were giving away free web space, users had to display the companies banners on their site. But these companies got smart and have now installed pop up windows when these free sites are accessed. It gives them better response to their ads and greater profits.

Although the pop up window method has been tarnished by a few companies and the online adult industry, serious marketers can still use this technique to their advantage.

If you are an ezine publisher, you can expect the number of new subscribers you get everyday to almost double. Just don't put a pop up window on every page of your web site. This can really annoy potential customers.

Once you get your pop up windows working, you should develop a mechanism to track the response to the window. This will help you find what offers work more effectively.

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Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe by sending an email to subscribe@freecoolcash.com with "sub-art" in the subject. Join Gauher's two-tier affiliate program by promoting his latest book "EZ Money With Ezines." Gauher teaches individuals how to make thousands of dollars in the ezine publishing business! http://www.ezmoneywithezines.com

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