Although you can mention other things...make sure you have a primary focus on your site of what you want people to do. Then, after people purchase their first product from you, keep their email address and offer them special incentives to keep on purchasing other products or services from you in the future.

90% of Internet Businesses forget to do this...keep in contact with all of your previous customers because it is 16 times as easy to sell to an existing customer than to go out and find a new customer.

Whenever anyone purchases anything from me anymore, I will automatically add their name to my address book in Eudora. Then, when I run a special later on, they will be the first ones to get a shot at it.

5. Graphics need to be professional, but kept to a minimum.

When people visit sites in 1999, they expect the graphics in them to look professional. So, if you can't produce professional looking graphics then you need to find someone who can.

To begin designing basic graphics and banners, most people like to use Paint Shop Pro which can be downloaded for a 30 day fully working demo at http://www.jasc.com

It has all of the features of any of the other graphic editing programs out there and it can be tested out for 30 days free. Plus, whenever you are done designing your graphics in Paint Shop, you can decrease the colors to 256 or 16 and save them as a quickly loading gif file.

Some people go crazy with the graphics once they figure out how to use them. You will want to avoid this. Keep to 1 - 4 graphics per page so that your pages will load quickly.

Many people like to use graphic buttons to navigate their entire site with, this can be a good idea, but make sure that you also offer a text link alternative on your site. Any button link you use on your site should also have a text link on the same page so people can make their choices. They are twice as likely to click on a link than on a graphic.

6. Focus on the Benefits.

Focus on the benefits, not the features. The one question you will want to ask on every page you design and every single sentence you write is, "What's in it for me?"

This is the key phrase of copywriting and of web site design. Fill your pages up with one benefit after another. What do they get out of it? What's in it for your visitors?

In other words, don't tell them your whole company history UNLESS every single sentence in your description reveals a benefit for them. While we are not going to cover every aspect of copywriting, I do want to reveal to you the secret of million dollar web sites.

The simple secret is to go through every sentence and every paragraph on your entire site asking again and again...

"What's in it for me?"

Change every sentence on your site that doesn't answer that simple question. Make your site begin to scream out BENEFITS in every word!

7. Offer Secure Online Ordering.

Make sure that whatever host you use provides secure online ordering for credit cards. Accepting credit cards online will increase your sales by a minimum of 30% and possibly even 400% or more depending on what type of products or services you are selling.

Cardservice International - I use them for my credit card processing. They actually give you your own merchant account with no application fee. While most banks will turn down Internet businesses, Cardservice chooses to focus on them. If you have a

US address and your own Internet business, you will be approved. They now even offer real time credit card processing right over the net. The card can be charged and the money deposited in your bank account within 24 - 72 hours without you ever touching a button!

Sign up at http://www.bizpromo.com/cards/index.htm

8. Keep it Easy to Navigate using both links and buttons.

Your site has to be easy to navigate and should use both buttons and text links. Text Links have a high click through rate than any type of graphics, but the graphic buttons give your site that nice professional look.

For many sites, a nice looking format is to have buttons along the left edge and text links throughout the main section of the page.

Note: Make sure every single page links back to your main page so that no one gets lost in your site.

9. Create an Automatic Follow-up System.

The key to web profits is email follow-up. Create a system for automatic email follow-up on people who fill out forms on your site. Have the forms made to send in to one of your automatic follow-up autoresponders or redirect all incoming forms to the autoresponder for follow-up.

10. Advertise to a Targeted Market.

Don't do general ads. Advertise to a very specific targeted market for maximum effectiveness. Shotgun marketing just doesn't work. Laser targeting is the key.

If you advertise in ezines, make sure they apply to what you are selling...and look through the current ads to see if people are selling products similar to yours in that ezine.

If you advertise using banners, make sure you can choose a targeted market or web page for your products or services. All advertising has to be targeted to the right people...

It is easy to sell one person who is looking for your product or service than 100 people who are just surfing.

11. Track Your Results.

Track all of your results from every ad you place. If you don't know which ads are working you will never be able to afford to expand your advertising.

The two methods for doing this are:

Method #1: Simply make duplicate copies of your main pages in another folder on your site. Copy your main page, free reports, sales letter, and order forms. Make a copy for every ad you place and then track the results by keeping an eye on how many hits you get to your site and how many sales are made. This is a really simple tracking system to set-up, but it may become a little time consuming if you are running a lot of different ads.

Method #2: Use a script such as Web Logs which you can get for free and will track your entire site for you. The software can be downloaded at http://awsd.com/scripts/weblog/ and you can install it into your site for free if you have a little CGI experience. If not, you can hire a CGI installer to do it for you. I would have to lean towards this option as the best way to track the traffic at your site and all of your pages.

Plus, some servers already have tracking systems similar to this installed on your site for you automatically. Contact your Host and find out if this is the case with your service.

Terry Dean is the creator of the "Instant Internet CashFlow System" which will teach you how to develop a $100,000 yearly Internet strategy, achieve Top 20 rankings on search engines, develop your own Hot Internet Products in 4 hours or less, and create an almost Unlimited Income through Banner Advertising...Click Here Now: http://www.allthesecrets.com/ic/a178z/index.html

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