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HootingOwl - A Pay Per Click Search Engine With A Difference

by Harry Pickett and Bill Burdin

HootingOwl is a new kind of search engine that allows website owners to pay a small fee so their web site appears as the top listing for a search word or phrase. The Open Directory which is licensed from Netscape has been incorporated into HootingOwl. This is the same directory as Altavista, DirectHit, Google and other search engines use and with over 2,000,000 categorized listings it is a first class resource. HootingOwl also provides "metasearches" of the web.

Studies have shown that the number one search listing is clicked on more than 3 times as often as lower listings! If you're looking for a way to promote your website, product, service or opportunity to a very targeted online audience, and well within your budget, HootingOwl is your answer.

In our discussion that follows, when we say "Members" we are talking about HootingOwl users who have "Reserved" Keywords and Search Phrases that they have chosen. We'll explain the reason and procedure of reserving these Keywords and Search Phrases in just a minute.

* What Can HootingOwl Do For Users?

The HootingOwl search engine will match the subjects and interests of web surfers and web site owners. Often, users of search engines perform a search only to be confronted with many totally unrelated sites. Webmasters often try to submit sites loaded with "phony" keywords to get listed in all categories or under all popular search words.

Consequently, the users never find the information they want. This means that many sites never reach their intended audience because of the "garbage" of many irrelevant sites being listed before their site is listed. The person searching NEVER finds the best site for the information they want! The HootingOwl search system resolves this problem and gives HootingOwl  Members a great advantage to expose their sites to their primary target audience.

The way we resolve this is a concept called "Pay Per Click" advertising. While Pay per click advertising is relatively new on the Net it WORKS and it just got a whole lot BETTER. HootingOwl offers you the most efficient *Targeting Advantage* on the Internet at the lowest cost per click. HootingOwl Members can choose up to 5 relevant Keywords or Search Phrases that, when searched, will bring their listing to the top of the search list for only a few pennies.

And what separates HootingOwl  from other "Pay Per Click" search engines is that once you secure your keyword, it will "ALWAYS" produce your listing at NUMBER ONE. You will NEVER be out bid and then see your ranking slip.

(From this point on when we say "Keyword" this includes "Keywords" and "Search Phrases.")

* How Does HootingOwl Keep YOUR LISTING "On TOP" Of The List?

For a very modest fee HootingOwl users can register Keywords that will help them in driving traffic to their web sites with our "Pay Per Click" account.

The Keywords registered must be relevant to the web site and information contained on the page to which it's linked.

When a Keyword is registered, the HootingOwl editorial staff will review the web site to ensure that the "Pay Per Click" Key Word or Phrase requested is TRULY relevant to the web site content. Up to five available Keywords can be claimed in a Members Pay Per Click Account.  As long as there is a positive balance in a users account, the Keywords are secured by the Member for life.

The cost to open an account for registration of Keywords is $100.00. The account will be debited by the Click Through Rate each time someone clicks to the Members Web site. Obviously click through rates will vary for different keywords.

* How Does HootingOwl Judge YOUR Site for Relevancy of a Keyword?

HootingOwl has high standards for relevant content on the site as far as the registered Pay Per Click Keyword is concerned. It is most important to all users of HootingOwl that searched keywords provide truly relevant results. Unlike the typical "spider" type of search engine, all sites are reviewed and approved for relevance by the HootingOwl editors before the Keyword is given final approval.

Editors will be fair in their evaluation but the "Active Pay Per Click" Keyword MUST be relevant to the site and not just registered because it's a popular search term on the Internet.

* What If You Register a Keyword That's NOT Relevant?

HootingOwl also offers another type of account called the "Parking Account" and the site review does NOT apply to the "Parking Account". Any unregistered Keyword can be registered regardless of the fact that it doesn't link to a web site. If our Members want to "lock up" keywords for future use and/or to sell, we provide the "Parking Account" which differs from the "Pay Per Click" account which we discussed above.

Up to five available Keywords can also be claimed in a Members Parking Account. They can't be "mixed" with those in a Pay Per Click account. In other words, the Member can't have 3 "Active Pay Per Click" Keywords and 2 "Parked" Keywords. Active "Pay Per Click" and "Parking" accounts are totally separate. Parked Keywords are the Members for life but must be renewed on an annual basis.

* What If You Want to Sell Or Transfer YOUR Keyword?

HootingOwl also provides services on the web site, which enables you to sell your "Active Pay Per Click" and/or "Parked" Keywords for any price you wish. There is no charge for this service and HootingOwl doesn't handle the money but simply assist in the Promotion and Sale when the registered Members wants to sell the Keyword. HootingOwl also provides the ability for members to transfer any  Keyword they have sold to the buyers account.

* What's In It For YOU?

Reserving Keywords on HootingOwl is an outstanding method of very low cost advertising and promotion regardless of your reason for wanting visitors to come to your website. It's the most economical way you can find to reach a targeted audience. You select keywords relevant to your site and therefore it becomes a fool-proof and cost-effective way to get targeted customers and visitors to your site.

The objective is NOT just to get any visitor to your site, but to get "interested" visitors. By making sure that all of our Pay Per Click Keywords are truly relevant to the subject site HootingOwl assures you a higher quality of potential buyers and interested visitors. A target specific audience visits because they were looking with a "specific" Keyword in mind and it fit's with your site's description and content.

This form of advertising is great for you as a Member since you only pay a few cents when a specific visitor clicks through to your site.

"Hot List" of HootingOwl and the Advantage of Membership:

* A Truly RELEVANT Search Engine that People Will Use and VALUE

* Keeps YOUR Site At the TOP of the List

* Drive Targeted Traffic To YOUR Site

* Very Low Advertising Cost, only pennies per click for QUALITY visitors

* Lock Up VALUABLE Keywords for a long as you want

* FIVE Keywords in every Members Account

* Change YOUR Registered Keyword Anytime YOU Want

* Sell, Trade or Transfer YOUR Keywords easily

* PARK Keywords for Future Use or to SELL

* A GREAT Affiliate Program

* PLUS Much More To Come for Members

This is what HootingOwl can offer you. Can you think of a single truly valid reason not to become a Member today? If you can please let us know as we KNOW. YOU just won't find a more economical way to promote your site than as a Member of HootingOwl!

Get Started Now.

To get started just enter your FIRST search term in the Search Window on the HootingOwl Main Page and see if it is available. Or Click the "Membership Link". You can start there and LOCK UP the BEST Keywords and Search Phrases before anyone else does!

http://www.hootingowl.com/index.cfm?u=3086&at=c

HootingOwl Affiliate Program

You can increase your web revenue by linking to Hooting Owl. When any of your referrals purchase HootingOwl services, we pay you 20% commission. When any HootingOwl affiliate that you introduced refers a sale we also pay you 10% on their referrals.

Any referred customers are yours for life, you will always earn commissions on any future purchases or renewals they make.

You are paid commission when any of your direct or second tier refers the  following purchases from HootingOwl.

Pay Per Click search terms or keywords
New deposits into established pay per click accounts
Parked search terms or keywords
Annual renewals of parked search term accounts
Banner Advertising
Other services as introduced.

For example if you refer a new Pay Per Click or Parking account you will earn $20.00 If any of your second tier Affiliates refer an account, you earn $10.00 commission.

You can sign up for FREE and we will provide you with a collection of links, search boxes and banners to choose from.

http://www.hootingowl.com/index.cfm?u=3086&at=c

"Because we do give a Hoot!"


This article can be reproduced in your publication or on your web site at no charge. All we ask is that you publish the article in it's entirety, including the author's footnote.

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Copyright © 2000 KG Sinclair. All rights reserved. May not be copied without the written permission of the copyright owner.
Last revised: October 11, 2010
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